1. What product, service, or point of view is being advertised?
McDonalds is advertising their food as well as their delivery system.
2. What is the purpose of this advertisement? (educate, entertain, inform, etc)
The purpose of this advertisement is to create relatability with the audience to promote the
feeling people get when ordering food for the first time after moving. This advertsienment is
specific to Canada, a place where moving is pertinent.
3. What advertising techniques are used to attract a viewer´s attention?
Symmetric structure with three very similar concepts. Moving truck represents people moving
and the belongings inside the truck are things that they are bringing with them. Such bleongings
are put together meticuolously and carefully painted over to illustrate an image of a
hamburger, mcmuffin and fries. Ingrediencts of the hamburger are carefully presented such as
the cheese with yellow sheets and the hamburger with brown chairs. Different neighborhoods
to include all audiences to feel even more relatable. Vivid and clear colors to represent the
foods to clearly transmit the to the audience that the meals are tasty and healthy. Tools and
belongings utilized to craft these foods are quotidian/everyday materials and something that
most people would possess, again establishing relatability. By having the food be the utmost
center of the image and occupying most of the centre puts great emphasis on the food of
McDonalds rather than delivery. This contrasts with the delivery truck which is clearly present
and goes hand in hand with the slogan “Happy Moving Day” as well as the logo with
“McDelivery”
4. Who is the anticipated audience of the advertisement? Why have they chosen this
magazine/platform to advertise to this specific audience?
The audience is the Canadian people as but specifically those from Quebec, Canada, where
traditionally most residential leases come to an end on the same day, July 1. Such means an
average of over 100K households in the province pack their belongings and move into their new
homes on what Quebecers refer to as ‘Moving Day’. McDonalds took advantage of such day to
both promote their food and their delivery method.
5. What does the advertisement say to the viewer? What lifestyles, values, opinions, and
points of view are represented?
The advertisement tells the viewer that after a long and arduous task of moving, they should let
McDonalds deliver their food to their newly established home. It embodies the feeling of
accomplishment that people experience after having moved in. Furthermore it tries to reward
this feeling with their food.
6. Is there any evidence of bias in the advertisement?
There is no great bias in this cartoon
7. Could the advertisement be interpreted in different ways? Would all the viewers agree
on what was being advertised and the purpose of the ad?
The advertisement could be interpreted in many ways. One interpretation could be that this
advertisement is primarily focusing on promoting the McDonald’s delivery system whilst others
could believe it to be focusing on their menus and food.
8. What is significant about the structure of the ad? (color, contrast, characters)
The structure is very symmetrical with great emphasis on the foods which can clearly be
identified as them being from McDonalds. The delivery truck is also very noticeable and so it
adds to the idea of delivery and moving.
9. Can you identify the four main conventions of a print ad in your chosen text?
Branding – McDelivery and McDonalds logo on the bottom right of each poster
Slogan – Happy Delivery Day to cater the advertisemnts towards the Canadian people
Imagery Headline
10. What are the potential global issues? How are they shown or represented?