Analytical Tools STEP ANALYSIS 1. SOCIOCULTURAL FACTORS Branches within high-risk areas with presence of insurgencies 2.TECHNOLOGICAL FACTORS Computer calculation speed on interest and charges Positive Internet Connectivity Positive User friendly system with high data integrity Positive 3.ECONOMIC/ENVIRONMENTAL Competitors FACTORS 4.POLITICAL-LEGAL FACTORS NEGATIVE Negative Excellent Customer Service Positive Demand Positive Know Your Customer Policy Positive Knowledge in Anti Money Laundering Act Positive Socio-cultural factors are forces within cultures and societies that affect the thoughts, feelings and behaviors. The individual personality and behavior affects the way a certain company’s policy implementation thus it makes branches put in critical state and even its employees and other stakeholders. Specifically in the high-risk branches in Mindanao some of the employees cannot require customer’s identification card when they have transactions like claiming of money remittance, or other transactions that requires identification, because if they do some customers threatened them with guns. That’s why if you happened to be in Mindanao, we have limited branches in there.