HSBC - IBA Busines
Compeiton
TEAM
ApOCALY PSE
Case
Overeview
BOCHK
· Hong-Kon based bunk
Sertor
Sueeess in
Groth Areas
Sustainable
"green finamce
Jren dop1sib
Promating
with ih themed yeen
bond.
Smart iring
" green lo|ns
.ES$-relatad bamd undrwtm
Task at hand
prabetb
"inearparate sushhabiliky ite othe
Ovenview
Situaton
Analyuis
§ssue
Henifeatin
Alternahve
Gnsidmations
"Costs
Edhe
Bnplenentahon
Spack
hdusthy Analysis
Top
Global Trend
Amang
Sustainable derelapmen mBaking
such eompeition
aggresinty
BOCHK
prmtin
(HSBC
ireen Finamce producbs
"depsis
" loans
"bonds
The impact of imate
Banks commitmen
Investa Demand
gutement
T meat reala disclooe
Situat on
Aralgis
BOCHK)
Hang Seng)
(Stoadard ehatd
Change
. Qustomer Pefemce
ONenview
BankinySacb
ssue
Shendheion
Market
to satainabi
Atrncive
Boykrentahion
Sorpadt
BOCHK
pramiy
Sustainability
2Green finanee.
set susans ble targetb
blishe suslatebility reprb
Since 2015
2021
Grem Bond
pool.
Ataeted a laree învestor
subscrithen ; RMB 6.8 bn
Tote
times
"(_sue Siee meremsed: 4.5
ghd Series
1 Series
Overiew
hatn
Analgin
Shunhfcoho
Mtennahvey
Fing/ Ordee Book : HKD 6.5 bn
times
"Issue Siee: 3.25
hrotgn
Snplerentation
Compay Analys
Marlsoge Market
Market for completed
Uhib
22.2%
HS8e
M.52
5.9%
units
Market a unfinisked
Boe HK
Bo CHK
Poshon:
Byiim: Market
Leader
Ovenview
Sihuato
Analgsis
Ssue
Sduntiicaion
Atecnaives
ghd
nplementah
Srpat
SwoT Anayso
levemye shang market pssike
BOCHK, is t he frefhat
prmohg suti efinANe
eutomer ba
"Ere new inifizies
frastuch
Maket Posihm
Suceessfl in issuiry rem bnds
. Lack o arihy on how
Sukakty tyt be
W
achieed.
. Rsk d lasing cutomo imvesfey
net.
dveview
Suatin
lentticahow
Aftenahve
ShaBty
Orplensahahon
Cypad
Investor Persoma
Family Gug
. 1ife qoals
Hiah Net Warth
Sinancing anily bild aa
Srouth
. Intevest in swtainability
. Key tait
Modrate-high
eAn
Se
ne w
4chmologay
Covenjence
dyives
heir
deision
Oyevie
legacy
Shuatii
Arayis
Sssue
Jdenhficato
Atennalives
Care
data based deision
making
. mo derte-heh
toleance
Stategt
foY loved ones
Moderate
tigh- very hyh
Comprchonibilby ompambility
Bavier
Reted indivdal
Individuel
k
does
not
we
Social nedia
influenced by
Word t
mouth
Comprehenibilcty
and Aecessia lty
Jmplemenakton
Peoblen Idankfation
lou PrDgress
in
Achieving evinonmena
Irsuieiet inconporaon
of subinbilhy in
no-grasn peoducts
taryets
Coye
Issue
Limiled vphe ot
green montganes compane
to othar
othar groen finanee
produts
Lack of
imerovenent in
erns
SUstinb:y
perrmanee
Limited Aworene6s
of
Guehinabiy
Concapts
Irodeqye commiakien
of suetinalaliy
inihahives to
Customens
Oenve
Sihahon
Ssue
Sentcato
Laok
aliqpmant
behean
BocHK's Sustinabilty
fort and
shomeg
denands
Atunnai ves
Japlerenhin
Plon A
Alterenatives
1.
Promottng sustainabi lky with intemal proeess es only
my
Ros :
easy to
implemant as it does not iole
educating eustomers
Cons:
does not
externals
Oiervien
Shuabon
uplift tt image
Shenthaiov
AlBennahives
of sustainable lbank to
rplenentaa
bpot
AlHematives
stategy
sustainabilty
comprehnuve
Develop
2
clear, defined ision for the organization
promoe brand image of sustainable bank
Pros:
Cons: -
dittieult to implement in
cost
Overvies
mcuvred
Situalig
Aatysis
6dentfaioN
in Vavious
Aternatves
a short time
phaces
rlenantasen
Idear
Big
3I Modet
Integrate
Invest
Snteqrate Es factorsPomoting investors
qise banking
touard1 Sustainale
developmet
Ovenvis
Situaton
Initiate
hitote mew green
product
lines
investment potent
Atrnahves
Smpkrentahn
rpact
Jmpact Aceount
A A cuent account hat
on
’> provides advica
up to bte abut
aseses
account
holden's
(arbon foutprint.
budg hng e savig inihahives
cornnunity bui lding
monitovs & benchmanks
hares
Gldoal
wenue poten kal
$50- 60 billion
Nervicw
Shaho
alis
Jssue
Shenifcaia
Atennahvey
Srplementati
Sopact
SNE Banking Plattorme
’ Online and
tlioe benehicial
’ Benchmank fnaninl
senvice to
pentuumane
data to
tagctter Communiy
d
and
show
purrpose -driven SMES
Yeceive. busines avic
the
1mpact o
an SN,
sustainabil1y inhahves
ike min ded
Compames
rvenue potenhal
$60- $l00 billion
Global
Ovenies
Stuahon
Analgsis
Jdutheakor
Aternahves
renbatan
drpact
Gireen Snvestment
Customs
Capitalize
fur qren
Aoelstat e
Ovenvieu)
Suahor
wth
BOCHK
inves hin g and acces to
drúven
’ Purpose
Neus
Platfonn
to gree
on
roaing
fnance
transitioyL
the
sostainalle
futun
Sdent hicaho
Ateanafives
"estr înveti ng
hanciad mankets
ivestoY
to
and
low cao
en denand
Consume
Cconomy and
hplemenhahon
Shpoct
Data
Bia
AJtomion and
ell
bots
Using
’ Ceeate
Shuetior
Cugtom
ue
senhfcahon
baheior
wpond to internd
to
dah and
Taapt than with
Overiew
Custmer
Hhese
Aternah
IT
aceass
dashbawra's
da
Snpat
Jmpadt
&m-plementako
Altunatve
ssue
Beobt
retil
prachee
balding
they
i
Tedyced loana
poratcenteres.
e cor
impact
t einonnental
Situation
qreen
pracics
ondonmental
linked
loar
abel
bank
es
ns
G-|Es
White
Aate
and
dato
Jheludes
har
the
Sustinability|
B0cHK's
Operaioral
Stver
Ghold
meral
their reduce
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ters dRfecunt
hcah Slenh
Suaher
impact
context
card
with sactioru
ran
Logalty
Oveavie
to
enhanee
eredit
Support
pr)ects environmenta
to poinst reuands
Praga
f
footyyint
cand
credit
Green
and Cand eredit Cimate
Eco- Seruihzahon Scheme
oning arngement tor evinonmantal projeets
client toto tran ten
gunantor a lowing client
’ BoCHK veprtenonb
’k
Yisk
to
bank
back
Oveaview
Shuaban
Jdeatheain
Secuiti es
Atenatve
&nplaratahen
Awaeness Theovah Geanikeain
There
is
danond
foe
Laenone the demand
awra
Svstainale banling
Oveniow
an
dgitd
enienes
nd inegyrae garing piss epenieneas
aaming epenianee wil)
Hele
Ps
the
conwr
gaing
cueormene undenstand Suainable
Shuakor
Aralysis
fenifeio
Altennahves
Smplenantahor
Srpact
lnthod1cig
rea Credt Card
BeneRts
Imylemadakm
will be
Garem credit card
the comitment
Reondny
Inerne penetatim vte.
mtrodced
vevirds
. Offers cakbak or
porha)
rindly
envimnest
(or
the suppost or
Demomstrate
v
eyronmeatal ase.
fo Year-1
Anwual fee
fee waiver
(to mcatie ewtmry)
# eack purhae male
Aparentye
A
’
Oyonvie)
Siheaton
hrdyois
to NGO
Saenth cahon
AH ennahvey
Shstegy
Orplemantdion
Grpadt
Social
Media
Media
Hang
for
Sil media
Gleay prenee
Inpnoe
cugona
’ShouAS
’ Uplesd
bose
stonies
SwecesS
eplaier videos to
inpliy
the connpts
gruen banking
Ovenview
Shaiar
Arays
Slenbkeatan
Atennah ves
hçlenention
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Snplartao
Atemahves
Jdenhfcaion
Pesne,
fees.
Penalhs Pymet
swtunbilt
Anone.
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ehwe
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oko. suhiubity
Shaio
Oveview
lower
Promatu
ntes indoed
Encourag
to
eco-fiendly
Erpands
bwer
pndere
D.
menufachrers
Oferhy
thBrreri
at y
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cowith
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Business Grout
onereoned
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’ improved vepdaher Gun d bran d tmase
conscn
tallg
ren
environ
and
ble
respansi
’ Socalg
bank
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Ptonanee
Ovenview
Shuaio
Aralyis
’ cout sovigs
’ ineod
Sanhfoai
and
Aturneives
`tatys
nplen-entatian Jmpat