SYSTEMS MAP (Current Curology Assessment)
Enablers
Mainstay
Drivers
Key Insight: Curology offers accessibility, convenience, and affordability compared to visiting a dermatologist. Curology offers prescription-grade skin care directly to the
consumer. Curology’s streamlined process for skin assessment makes dermatology more accessible to many people mainly because of personalization, making the customer
feel included in the process. Curology is an inexpensive option for those who cannot afford to see a dermatologist, which decreases the barrier of entry into skincare.
Because Curology is a teledermatology service, their entire process is completely online, which some consumers may or may not like for their skincare needs. Curology’s
skin assessment process is a key tool in driving customer retention because of personalized skincare for their customers. If the assessment process is not adequate,
similar to what was pointed out in the SIPOC, it would cause problems to areas such as retention or the personalization.
Accessibility
Teledermatology service
Popularity of
subscrip7on system
Customer Retention
Dermatology:
~$150/session
Dermatologist shortage
3.3 per 100k people
Hard to get appointment
w/ dermatologist
Uninsured population of
at least 30 million
Americans
Check-in on skincare
progress
Personalization
Assigned to healthcare
provider
Free trial
Virtual consultations
Convenience
Simplified medical
advice
Customer Preference on
Medical Advice
Derms train other
physicians to prescribe
Cost & Affordability
($39.90 per shipment)
Insured but some do not
cover all dermatology
cares
Having to Co-pay of $2040 or depends on the
issue
Delivery to all states
except 3 locations.
Online system