MNO negotiation first offer or not Intelligence beliefs - Incremental theorists: I am a work in progress - Entity theorists: I am a finished product Incremental theorists tend to outperform entity theorists how to offset anchor: - counteroffer quickly and aggressively - threaten to walk awau - ask the other person smth - make a joke why do we not set aggressive goals? - it makes us feel worse - we assume symmetric information know the difference between aggressive bhaviour and aggressive goals - aggressive first offer =/= aggressive behaviour use temptation