REVENUE STREAM
REVENUE STREAM
What Your Customer
Wants
What you do, offer, or sell. Be clear, not cute.
CALL TO ACTION
LEAD MAGNET
VALUE/SUCCESS
VALUE/SUCCESS
VALUE/SUCCESS
Clarifying statement
Clarifying statement
Clarifying statement
Problem
Example of the problem
Short description, if helpful.
What’s getting in the way of your customers getting what
they want? (Make sure it’s a problem you solve!)
Example of the problem
CALL TO ACTION
Short description, if helpful.
Example of the problem
Short description, if helpful.
Guide Statement
Talk about WHY you care, how you’re SIMILAR to your customers, and
why they can TRUST you to help you solve your problem.
CALL TO ACTION
Trusted by leading companies
Differentiating statement
Authority Building Video
CALL TO ACTION
3 Step Plan
Break your process or solution down into three simple steps. This makes it easy for
your customers to do business with you.
1
2
3
Step 1
Step 2
Step 3
Short description of
this step
Short description of
this step
Short description of
this step
CALL TO ACTION
Agreement Plan
You have some options here. It can be “Our Promise to You” or “Our
Guarantee.” Or it could be your differentiators.
Ask, “What do my customers need to know to make a good decision?”
Thing 1
Thing 2
Short description
Short description
Thing 3
Thing 4
Short description
Short description
CALL TO ACTION
TRANSITIONAL CTA
Testimonials
“Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna
aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.”
Name
Title
Failure Statement
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore
magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo
consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore.
Offer
Here’s what you get:
– This is essentially, “what’s in the box,” for your product or
service.
Image of your product
– It’s also good to mix in positive results your customers will
experience.
someone who was
impacted by your services
smiling or laughing
OR
– Bullet points are fine
– Then wrap up with a call to action, like this:
You get all this, plus the confidence you’re living your best
life when you purchase PRODUCT today!
Call to Action
First Name
Last Name
Company
Job Title
Email Address
Phone Number
Country
I give permission for COMPANY to contact me.
COMPANY would like to stay in touch to provide you with marketing
related content. By ticking the box you consent to receive educational,
company and promotional information from COMPANY and accept
COMPANY’S Privacy Policy.
CALL TO ACTION
LEAD GENERATING PDF
Free Download
First Name
Email
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