Behaviour & Information Technology ISSN: 0144-929X (Print) 1362-3001 (Online) Journal homepage: https://www.tandfonline.com/loi/tbit20 How rude is rude: an exploratory study among Australian Millennials, Generation ‘X’ and Baby Boomers mobile phone users Jennifer (M.I) Loh, Jane Strachan & Raechel Johns To cite this article: Jennifer (M.I) Loh, Jane Strachan & Raechel Johns (2020): How rude is rude: an exploratory study among Australian Millennials, Generation ‘X’ and Baby Boomers mobile phone users, Behaviour & Information Technology, DOI: 10.1080/0144929X.2020.1764106 To link to this article: https://doi.org/10.1080/0144929X.2020.1764106 Published online: 12 May 2020. Submit your article to this journal Article views: 10 View related articles View Crossmark data Full Terms & Conditions of access and use can be found at https://www.tandfonline.com/action/journalInformation?journalCode=tbit20 BEHAVIOUR & INFORMATION TECHNOLOGY https://doi.org/10.1080/0144929X.2020.1764106 How rude is rude: an exploratory study among Australian Millennials, Generation ‘X’ and Baby Boomers mobile phone users Jennifer (M.I) Loha, Jane Strachanb and Raechel Johns a a School of Management, University of Canberra, Canberra, Australia; bSchool of Psychology, Edith Cowan University, Joondalup, Australia ABSTRACT ARTICLE HISTORY Research in both Organizational Behavior and Organizational Psychology has found that incivility via mobile phone technology has reached pandemic proportions in our contemporary society with significant negative impacts including poor physical and mental health. Porath and Pearson’s incivility spiral theory posits that the low intensity nature of incivility does not exclude it from becoming a precursors of workplace violence, aggression, harassment and conflict. In fact, incivility has become even more prevalent through the advancement of technology (i.e. mobile phone), increased global interactions and cultural diversity. Despite this, there is limited understanding on the antecedents of mobile phone incivility and whether different generations of Australian mobile users perceived incivility on the phone differently. To address this gap, participants from Generation ‘Y’(Millennials), Generation ‘X’ and Baby Boomers were recruited through snowball sampling and interviewed qualitatively about their lived experiences of mobile phone incivility. Using an Interpretative Phenomenological Approach (IPA), five main themes were identified. Results also indicated that Baby Boomers and Generation ‘X’ tend to be less tolerant of technological incivility than Millennials. This suggests potential intergenerational differences among different generations of Australians, resulting in negative interpersonal interactions. Received 5 November 2018 Accepted 29 April 2020 1. Introduction The phenomenon of mobile phone incivility has resulted in workers from Australia and the United Kingdom refusing service to customers talking on their mobile phones, as this behaviour is deemed ‘rude’ (Carbone 2016; Craw 2013; Whyte 2013). Rude cell/mobile phone behaviours include using a phone while speaking to someone else or having a meal and talking loudly on a cell phone in public (Civility in America 2013). According to Andersson and Pearson (1999), workplace incivility is generally referred to as, ‘low intensity behavior with ambiguous intent to harm the target, in violation of workplace norms for mutual respect; and displaying a lack of regard for others’ (457). In other words, it involves rude interactions between individuals that defy the norms for mutual respect and ethical behaviours (Hanrahan and Leiter 2014; Reich and Hershcovis 2015). The focus of most academic research on mobile phone incivility tend to be in public versus private settings (Hakoama and Hakoyama 2012; Leiter, Price, and Spence Laschinger 2010; Norman and Bennett 2014; Porath and Pearson 2013; Washington, Okoro, and Cardon 2014). Most of these studies have also tended to study mobile phone incivility among young adults in America CONTACT Jennifer (M.I) Loh Jennifer.Loh@canberra.edu.au © 2020 Informa UK Limited, trading as Taylor & Francis Group KEYWORDS Incivility; mobile phone technology; millennials; generation ‘X’; baby boomers (Hakoama and Hakoyama 2012). Less is known about the experiences and attitudes of mobile phone incivility in older individuals or among individuals outside of America. To help address this gap in the incivility literature, this study will explore mobile phone incivility by interpreting the experiences of three generational cohorts (Millennials/Generation ‘Y; Generation ‘X’ and Baby Boomers) within the Australian context. 2. Theoretical framework Situated within a Social Interactionist Perspective, workplace incivility is an interactive process which involves two or more parties and that ‘the instigator(s), the target(s), or the observer(s), as well as the social context all contribute to and are affected by an uncivil encounter’ (Andersson and Pearson 1999, 457). In other words, incivility is instigative and can lead to increasingly counterproductive retaliatory behaviours. Indeed, in a recent study conducted by Loh and Loi (2018), a significant tit for tat effect was found between targets of incivility and perpetrators of incivility. According to Andersson and Pearson (1999), incivility exists on a spectrum ranging from overt deviant 2 J. LOH ET AL. behaviour such as bullying to covert deviant behaviour such as rudeness. A distinctive feature to note here is that incivility is subtle, passive, and indirect. The intent to cause harm is often vague but this ambiguity makes it extremely difficult to decipher the true intent of the perpetrator (Pearson, Andersson, & Porath, 2000). In other words, it does not need to be the intention of the perpetrator to deliberately cause pain or suffering in targets (Andersson and Pearson 1999). Rather, the behaviour can be assumed to be the result of perpetrator ignorance or the extreme sensitivity/misunderstanding on the part of the targets (Andersson and Pearson 1999). Therefore, it is the ambiguous nature of the intent which separates incivility from more violent or aggressive acts such as bullying or physical assault. This issue becomes more complex when you consider that, with the advancement of technology, communication in modern societies has becoming increasingly ambiguous. For instance, ‘communication that occurs via Information and Communication Technologies (ICTs) such as computer e-mail or text messages generally lacks the social cues of face to face communication’ (Giumetti et al. 2012, 148). As such, this further contributes to the confusion relating to the ambiguity in intent to harm. Giumetti and his colleagues define this as ‘rude/ discourteous behaviours occurring through Information and Communication Technologies (ICTs) such as e-mail or text messages’ (2016, 148). 3. Advent of mobile phone technology and incivility Once considered a luxury item, 92% of Australians now use a mobile phone to keep in touch with family and friends (Australian Bureau of Statistics 2015). Due to the ubiquitous use of mobile technology amongst the younger generation, mobile phone technology is identified as part of the self in that age group (Forgays, Hyman, and Schreiber 2014). However, with a perceived increase in incivility found to be reaching pandemic proportion in all areas of society such as the workplace (98%), universities (67%) and the public arena (86%), researchers are seeking answers as to what could be the cause of this increase (Burke et al. 2014; Porath and Pearson 2013; Civility in America 2011). Studies suggest that the use of mobile phone technology may be a contributory factor (Bjorklund and Rehling 2010; Forma and Kaplowitz 2012; Höflich 2006; Inbar et al. 2014). For example, Lenhart et al. (2010) found that 60% of their study participants considered text messaging during a lecture to be rude. Similarly, a survey of 3616 students at a midwestern US public university found that text messaging was cited as one of the most frequently observed uncivil behaviours (Bjorklund and Rehling 2010). Whilst mobile phone technology informs people’s reliance on text messaging to converse with colleagues, friends, family and lovers, one of the most highlighted issues experienced with text messaging is that of ambiguity (Suller 2010). According to Suller (2010), ambiguity in text messaging may evolve from diminished visual and auditory cues of facial expression, body language and voice dynamics that convey emotion and meaning. Without visual and auditory cues, text messaging can induce overthinking, unconscious needs and emotions in transference and as a result, a message can be perceived as being rude when it is perhaps not intended to be. In addition to text messaging, Washington, Okoro, and Cardon (2014) found that a large proportion of their research participants (87%) considered answering or making a call in a formal meeting to be extremely rude, followed by checking texts/emails (76%) and browsing the internet (75.7%). Höflich (2006) infers that since the inception of mobile phone, this form of digital technology has evolved to become an encumbrance on contemporary society that was not present before. Indeed, Pinchot, Paullet, and Rota (2011) suggest that mobile phone technology has caused a cultural shift amongst users to an ‘always on’ world whereby when a call or a text is made or sent to a mobile phone, an immediate answer can be expected due to the perception that a person will always have his or her mobile phone on them. In addition, due to the pervasiveness of mobile phones in both private and public spaces, exposure to mobile phone technology has become unavoidable (Monk, Fellas, and Ley 2004). For example, people are now increasingly forced to listen to other peoples’ telephone conversations in cafes, on public transport, in shops and on the street. Forma and Kaplowitz (2012) found that when comparing face-to-face conversations that could be overheard with cell phone conversations conducted in public, cell phone conversations that were overheard were perceived to be significantly ruder than hearing face-to-face conversations. According to Goldsmith (2013), results from an online survey found that 78% of people reported incivility to be rising with two out of five people ‘blocking’ someone online over arguments that took place through social media. Nineteen percent of people surveyed had ceased contact with someone because of something that had been said online and 88% believed that people were more likely to be rude online than in face-to-face interactions with 81% of participants reporting that disagreements online still remain unresolved (Goldsmith 2013). BEHAVIOUR & INFORMATION TECHNOLOGY 3.1. Perceived incivility amongst different generations Generational cohort theory defines a generation as belonging to a group whose date of birth spans a period of 20 years and infers that each generation will share rigid common values, beliefs and behaviours that will have been influenced by events and trends experienced during lifecycle development (Hoffnung 2013). Consequently, what may be perceived to be rude to one person may not necessarily be seen to be rude by another (Bjorklund and Rehling 2010). As such, different attitudes, values and beliefs held by different generations can significantly affect one’s contextual perceptions (Nicholas 2009). For example, Pinchot, Paullet, Rota and Morris (2011) found that older participants were more likely than younger participants to consider the use of mobile phones in social settings (shopping, sporting events, dining out, class, church, driving and funerals) to be rude. Rowland and Srisukho (2009) found that using a cell phone or surfing the internet, whilst in class, was more likely to be considered rude by older teaching staff than by young students. Similarly, Pinchot, Paullet, Rota and Morris (2011) found that 79% of those aged between 30 and 39 years, 62% of those aged 40–49 and 83% of those in the 50–59 age brackets considered interrupting a face-to-face conversation by taking a phone call to be extremely rude and disruptive. Only 47% of those in the younger age group (20–29) felt that interrupting a face-to-face conversation by taking a phone call was extremely rude. This suggests that Millennials (i.e. those born between 1986 and 2006) may be more accepting of uncivil behaviour on mobile phone technology compared to older generations (i.e. Baby Boomers or Generation ‘X’), perhaps because of more exposure to this type of behaviour. For instance, researchers have found that Baby Boomers tend to be more uncomfortable with technology than Generation ‘X’ and prefer face-to-face interactions (Patota, Schwartz, and Schwartz 2007; Seipert and Baghurst 2014). In contrast, Generation ‘X’, whilst recognised as being more ‘negative, cynical and skeptical’, are more comfortable with technology than Baby Boomers (Delcampo et al. 2011, 9; Seipert and Baghurst 2014). Millennials are the generation considered most comfortable with technology and most likely to multitask online (Nicholas 2009; Robinson and Stubberud 2012). Despite this, recent statistics have revealed that the older generations are catching up on the use of mobile technology, with an increase of 45% from 2013 to 2014 among Australians over the age of 55 years old (over 55 years; ACMA 2015; North, Johnston, and Ophoff 2014). The purpose of the study, therefore, is to understand how 3 the use of mobile technology impacts on perceptions of those around us, how these perceptions may vary between generations and possible implications in the workplace. In the current study, three generational cohort’s mobile phone users and their perceptions of what constitute incivility will be explored, namely from the Baby Boomers (born 1946–1966), Generation ‘X’ (born 1966–1986) and Millennials (sometimes referred to in the literature as Generation ‘Y’; born 1986–2006) (ABS 2015; Delcampo et al. 2011). This is important because there is limited comparative research of cell/mobile phone incivility among these three cohorts of users in Australia. In order to gain a deeper insight into how each cohort experienced mobile technology and incivility, this research will employ an interpretative phenomenological approach to explore the following research question, Are there generational differences in how mobile phone use is considered in the workplace and everyday life? Specifically, the main questions we asked interviewees in the interviews explored the following questions: ‘What is your experience with mobile phone technology in both life in general and the workplace? Can you tell me about that?’ Interviewees were then probed for further information regarding their use and their experiences of others’ use both in the workplace and in their everyday life as required. 4. Research design 4.1. Theoretical framework The current study is based on the epistemology of social constructionism approach (i.e. how individuals view the world through his or her construction of it; Walker 2015). A phenomenological theoretical framework was used to allow the researcher to explore the lived experience of the individual and how he or she experiences the phenomenon of mobile phone technology and perceived incivility. Interpretative Phenomenology Analysis (IPA) is underpinned by phenomenology, hermeneutics and symbolic interactionism (Biggerstaff and Thompson 2008) which infers that unique meaning ascribed by the participant to the phenomenon (in this case, mobile phone incivility) is available only through interpretation. In other words, we explore the lived experiences of individuals and how these lived experiences affect individuals’ interactions with the world (Smith, Flower, and Larkin 2009). This approach is deemed more appropriate for this research study compared to quantitative research methodology (Bjorklund and Rehling 2010) because 4 J. LOH ET AL. participants’ subjective experiences of what constitute incivility can be strongly influenced by one’s values, beliefs, norms and cultures. This is particularly salient when you considered the very subjective and socially constructed nature of incivility. In this study, the researchers also adopted ‘Bracketing’ to reduce personal biases. Bracketing is the conscious awareness whereby the researcher attempts to separate his or her experiences from those of the participants (LeVasseur 2003) and in doing so, adds validity to the research study. 4.2. Participants A purposive sample consisting of 24 adult (twelve males and twelve females) mobile phone users from Western Australia were recruited via snowball sampling for this study. The sample was then sub-divided into three quota groups of eight participants to ensure equal representation across three generational cohorts (Baby Boomer Generation (born 1946–1965), Generation ‘X’ (born 1966–1985) and Millennials/Generation ‘Y’ (born 1986–1998)) so that no cohort was overly represented (Górny and Napierała 2016). 4.3. Materials An interview package was prepared and given to each participant. Each package consisted of a copy of the cover letter outlining the purpose of the research and contained important contact details should the participant feel the need to get in touch with the researcher, supervisor or independent person following his or her interview and a consent form. Materials also consisted of an interview schedule that consisted of the main interview question, ‘What is your experience with mobile phone technology in both life in general and the workplace? Can you tell me about that?’ Interviews were recorded using a digital tape recording device. The recordings were transcribed verbatim and include speech nuances such as tone differentiation and pauses (Biggerstaff and Thompson 2008). To enhance confirmability, during the interview and when listening to/transcribing the interview, a journal notebook and pen was made available to record experiences of embodied awareness by the researcher and to avoid any bias during data interpretation. 4.4. Procedure Following ethics approval from the University’s Ethics Committee, copies of the recruitment flyer promoting the research were displayed on noticeboards at various community, sport and social meeting centres. Interested participants then contacted the main researcher and a convenient time and a place for the interview was arranged. To ensure standardisation across the generational cohorts, the introduction to the interviews followed a set format for each participant whereby the participants were asked to confirm, for recording purposes, that he or she had read the information letter and signed the consent form. Once consent has been given, the researcher then asked the participant if he or she had any questions on either the information letter or consent form prior to commencement of the interview. To ensure privacy and avoid interruption, all interviews were carried out in a quiet room where the door could be closed. The interviews generally lasted about an hour or until there was no new information provided by the participants. Member checking was used to establish credibility of the research (Birt et al. 2016). For example, a copy of the verbatim transcription was sent to two participants who represented each generational cohort in order to confirm that he or she was confident that the transcription of the interview was perceived as being an accurate account of the conversation between the researcher and the individual participant. All representatives confirmed that the transcriptions were an accurate account of the interview and no change was required to be made. 4.5. Data analysis The use of interpretative phenomenological analysis (Harré, Smith, and Langenhove 1995) in this research gave the participant a sense of being recognised as the ‘expert’ in the dual relationship between the researcher and the participant and thus provided the participant with a feeling of empowerment (Tinker and Armstrong 2008). Each interview was listened to prior to the recordings being transcribed. This is to ensure that the researchers can become immediately ‘immersed’ in the data (Braun and Clarke 2006, 87). Transcription occurred immediately after the interview tape was initially listened to. Each individual transcript was read, re-read and analysed in detail until saturation was reached -that is, no new information can be gathered from the transcriptand emergent themes were generated. These emergent themes were then identified, coded and tabled before moving on to the next participant (Smith 2004, 41). Themes and sub-themes that answer the research question were isolated. Next, emerging common themes and sub-themes from each of the three generational cohorts were analysed. Once preliminary individual analysis and secondary group analyses had been carried out, only then was a cross-generational analyses of all BEHAVIOUR & INFORMATION TECHNOLOGY participants (Baby Boomers, Generation ‘X’ and Millennials/Generation ‘Y’) performed. To ensure interpretative rigour, verbatim quotations from participants were included in the findings and research section of the study to support and validate accurate interpretative analysis (Finlay 2011). Finally, to protect participant anonymity, any perceivable identifying information was removed from the verbatim data transcripts. 5. Findings and interpretations Table 1 displays the five main themes and two subthemes identified from the cross-generational data analysis. 5.1. Intrusion of public space Public space is defined as areas in society, usually occupied by people who are generally unfamiliar with each other, for example, on the train, in the street or in a restaurant (Lofland 1989). Traditionally, civil inattention allows individuals to move through public space paying enough attention that they do not intentionally physically interfere with each other, but at the same time, are not deemed to be actively listening to other people’s private verbal conversations (Goffman 1973). Whilst historically, payphones/phone-boxes were permanently located in areas of public space, the phone is now mobile and the public and private world of making or receiving a phone call has become blurred with people forced to interact daily with the phenomenon of mobile phone technology in a public space (Humphreys 2005; Strauß and Nentwich 2013). Consequently, the theory of civil inattention is becoming more difficult to uphold as a social norm as the public space becomes increasing privatised (Katz and Aakhus 2002). For instance, when mobile phone users talk loudly in a restricted space, they are infringing upon other people’s public space; this act of talking loudly on the mobile phone is perceived to violate the privacy of others and the crossing of another individual’s personal boundary (Humphreys 2005). Perceived to be rude and disruptive, bystanders in such situations tend to look to other bystanders for Table 1. Themes and sub-themes of how Mobile Phone Technology Informs Perceived Incivility Themes 1. Intrusion of Public Space 2. Disruption of Face-to-Face Contact 3. Ambiguous Texting 4. Work Versus Social Setting 5. Self-Rationalisation Sub-Themes Being Ignored Constant Mobile Engagement 5 support which may be in the form of rolling their eyes, exchanging knowing glances or promoting distance through moving seats (Humphreys 2005). This has important implication for employees or customers occupying public sphere. The following excepts provide an example of this: If someone is in reception, on their mobile phone, and they are talking loudly, I’ll go out there and say, ‘There’s a sign there … put your phone down. If they continue to do it, I’ll ask them to leave because they are not thinking of the environment around them. – Generation X (Male) We see this at work a lot. People are sitting in the waiting room on their phone and the provider calls them through and they are still talking on the phone. I would move on to the next client and take the next person … . – Generation X (Female) In this study, we found that many participants expressed negative reaction to people who talk too loudly on their mobile phones in public spaces. For example, excerpts from a number of participants from Generation ‘X’, ‘Millennials- Gen Y’ and Baby Boomers indicated that when individuals’ perceived their personal space to have been violated, they react with anger, distant or even direct confrontation. One female Baby Boomer explained her frustration about the use of mobile phones in a public place: I cannot stand being on a train and sitting next to someone who is on their goddamn phone and everybody has got to hear their conversation. – Baby Boomer (Female) This perception was commonly shared by Baby Boomers – for example, the following male Baby Boomer expressed a similar frustration: How rude- answering a call in the middle of a school assembly … they just talk like they are in their own living room with complete disregard to what is happening around them.- Baby Boomer (Male) Another female Baby Boomer explains her negative reaction as a result of the generation gap. In this quote, she expresses how her generation may be perceived: People are on the phone in movies and I’ve had to be the real grumpy old lady who tells them to put away their phones because they are sitting talking on their phone in a movie house and I just think that it’s totally disrespectful to do that.- Baby Boomer (Female) Interestingly, Generation X and Millennials also shared the above perception as the following quotes indicated. Yeah, I hate people who have their phones on speakerphone around other people like on the trains and overhearing other people’s conversations. I will try and shoot them a dirty look to get them to turn their speaker phone off. – Millennial (Female) 6 J. LOH ET AL. I don’t mind if people are very loud or just watching something but then if they’re being very, very loud and they are stopping me from moving, then that becomes a bit of a problem. –Millennial (Male) The above responses from the three generational cohorts interviewed in this research reflected the psychological impact of ‘unintentional eavesdropping’ whereby observers are forced to listen to a one-sided conversation on a mobile phone (Ling 2010). Consequently, they experienced perceived incivility due to the intrusion of mobile phone technology into what psychologists term ‘the public space’ (Goffman 1973). The second main theme identified was disruption of face-to-face contact with two sub-themes. 5.2. Disruption of face-to-face contact Face to face interaction is the primary driver of human relationship building and development (Festinger, Schachter, and Back 1950). However, in today’s technologically advanced society, we are increasingly relying on the convenience of emails, text messages and social media to help us communicate. Disruption of face-toface contact has been identified as an important theme in the mobile phone incivility literature with important management implications (Lim and Teo 2009; Washington, Okoro, and Cardon 2014). Disruption of face to face contact is defined as being when one person from a dyad-answers his or her mobile phone and the inter-connectivity between the two people is broken. This theme consists of two subthemes, namely being ignored and technology (i.e. mobile phone) being a constant presence. Many of the respondents reported that it was rude when their face to face contact was disrupted or being ignored. 5.3. Being ignored The importance of the face-to-face dyad is informed by the ‘still face experiment’ (Schulte 2013, 1). The still face experiment infers that infants become distressed and agitated when the mother disengages from faceto-face contact. The infant uses his or her body and emotions to try and re-establish contact with the mother. The following quotations inform how the three generational cohorts experienced perceived incivility informed by mobile phone technology through the theme of disruption of face-to-face contact. Although all three cohorts found being ignored to be ‘rude’, the Baby Boomers seemed more surprised by such uncivil phone behaviour, compared to the Millennials or Generation X. The one thing that really does annoy and surprise me about mobile phones is how rude people are, like you will be talking to them and their phone rings and they will automatically pick it up and answer it … - Baby Boomer (Female) Your phone rings and you are talking and you pick up the phone and they just walk away talking – wow, that’s rude. - Baby Boomer (Male) She will just stop talking to you because she is answering a message or something … and that drives me insane Millennial (Female) I hate it because you are talking or presenting and they are there and all they are doing is looking at their phone. You don’t know if they are just playing on Facebook or playing candy crush or what they’re doing right, you are sort of going- hold on, are you here or are you not here right? - Generation X (Female) We will be trying to have a conversation but he’s also having a conversation on the mobile phone, you know chatting not talking but you know typing or responding or whatever so you feel like you’re sort of down the pecking order a bit in the conversation … - Generation X (Female) If you are talking to someone and you think you have the full attention of that person but you don’t because they have just gone on to their phone and you have to sit there and wait–I don’t like it. - Millennial (Female) 5.4. Constant mobile engagement Research in the area of mobile phones and relationships has found that the mere presence of mobile technology interferes with the quality of human conversational relationships. According to Plant (2000), mobile phones provide a continual sense of connection to the wider social world—a feeling that persists even if a mobile is in ‘silent mode’. Thus, the presence of a mobile phone may orient individuals to think of other people or events outside their immediate social context (Srivastava 2005) and divert their attention away from face to face conversation (Turkle 2011; Vorderer, Krömer, and Schneider 2016). Other researchers suggest that the mere presence of mobile phone can impact one’s face to face relationship negatively by reducing the closeness, connectivity and conversational quality between individuals especially when individuals are constantly being interrupted by phone call or phone messages (Przybylski and Weinstein 2013, 244). The following quotes depict this: I don’t like it when you’re talking to somebody and they’re forever looking down at their phone – I find it extremely rude. - Gen X (Male) It is just that every time it pings (message), it’s got to be looked at … - Gen X (Female) BEHAVIOUR & INFORMATION TECHNOLOGY While phone users may believe they can ‘multi-task’, the perceptions of those around them is that they are being ignored and as a result feel disrespected. It shouldn’t be the first priority but I find that people tend to be so compelled to answer their phone or check it all the time. - Baby Boomer (Female) It’s disrespectful to answer the phone and to be looking at your phone all the time when you’re with somebody else and I think it just – I think – I do, I find it disrespectful. - Baby Boomer (Male) By not prioritising the person in front of them, respondents believed that there was no point being together. There’s no point being in public with friends if you are just going to sit on your phone … if they are scrolling through Facebook, it is just rude because you don’t go out to be social and then sit on your phone scrolling through Facebook. Millennial (Male) She just obviously thought of something – sent it out and posted about it and then sent a text message as well to everyone in the family … This situation wouldn’t have happened if we didn’t have mobile phone or social media. - Millennial (Female) 5.5. Ambiguous text messaging Whilst the phenomenon of mobile technology has been found to have dramatically increased the quantity of inter-relatedness between individuals in society, there is less information regarding the impact of mobile technology on the quality of interpersonal communication (van Deursen et al. 2015; Srivastava 2005). This is important when you consider that the huge amount of text messages that are being sent daily in Australia across all generations, together with the lack of verbal, physical and emotional cues associated with face-to-face communication. Consequently, the meaning in text messages may not always be clear (ACMA 2015; Srivastava 2005). Ambiguous texting is an issue for all participants in this study. According to psychological theory, cognitive dissonance occurs when a decision maker perceives two or more pieces of information (cognitions) to be ambiguous (Perlovsky 2013). When such confusion or ambiguity occurs (e.g. such as an ambiguous text), cognitive dissonance can result in heightening a person’s psychological tension and mental conflict resulting in symptoms such as anxiety (Rohde et al. 2016). In this current research, respondents across all generation felt that short messaging system (SMS) use was limited, because tones were hard to read into. I think it’s very easy to misunderstand someone especially through texting. You don’t understand how 7 they are speaking if they are sending you a message. You might take something extremely rude but really, it’s because they haven’t gone into depth in what they are saying. You don’t really know how they are meaning it. - Millennial (Male) I think it’s very easy to misunderstand someone especially through texting. - Millennial (Female) There’s a lot of miscommunication through texting because you could read it in a certain way without knowing the person’s tone of voice or how they meant it. - Baby Boomer (Female) Words can be misinterpreted because you don’t have the tone and you don’t have the facial expressions and you don’t have the emotional things that go with it. - Baby Boomer (Female) You will send these text messages backwards and forwards, you would be both left thinking- well I don’t really get what context that’s been sent in. - Generation X (Male) You don’t get the tone of voice with the text so sometimes I use dots and exclamation marks. It is just a form of expression using the emoji. - Generation X (Female) Gobbini et al. (2013) suggest that being able to see someone’s face can facilitate clear meaning in social interaction and inform an observer of an individual’s emotional and mental state and decreases the possibility of perceived ambiguity. 5.6. Work versus social setting Being in the world more often than not demands that we, as human beings, share what scientists refer to as the public space in a way that adheres to perceived social norms (Gómez-Reus and Usandizaga 2008). Scheff (1988) suggests that to conform to social norms and perform the expected behaviour associated with a particular social norm can incite positive feelings of pride in a person. In our current study, a number of respondents, mostly the Baby Boomers and Generation X reported on the importance of the need to communicate differently in work versus social settings. Specifically, respondents noted the importance of being ‘professional’ when emailing or texting in social versus work setting. For example, participants (80%) agreed that they would take more care and time when they text a work their supervisors than when they text or email a friend or relative. This is consistent with findings that support the need to adhere to social norms of respect for perceived significant others in authoritative position, such as a work supervisor (Joly, Stapel, and Lindenberg 2008; Pagliaro, Ellemers, and Barreto 2011): 8 J. LOH ET AL. One’s more formal … for work I have to make sure that it’s all written nice and … proper words and that sort of stuff. – Generation X (Female) way that goes against one’s own behaviour choices. This is reflected by many of our participants and illustrated in the following quotes: I won’t use emoticons – I won’t use slang – I won’t use the word ‘u’ instead of you … I’m more professional. Baby Boomer (Female) My sister at the table. Click clacking away on her phone. I don’t like it. - Millennial (Male) It’s my job and I guess my job pays for everything … so I have to be careful.- Millennial (Female) When people are together and they answer their phone – I think it’s very rude. - Baby Boomer (Female) I don’t think I would like my boss to text me and send me a whole lot of ‘X’s’ at the end of it … that would bother me. - Baby Boomer (Female). You know, people are becoming so connected to their phones and so used to their phones that they are actually becoming outright rude and forgetting common courtesy. - Baby Boomer (Female) In contrast, the same care and attention to detail in constructing an email or a text to a friend appears to be significantly diminished: That’s rude to the person that sat in front of you looking at your face. - Generation X (Female) A friend would probably be the opposite, you know shorter words, maybe emoji depending on who it is – yeah there might be swearing and what not.- Millennial (Female) If I was emailing a friend, it would be more ‘chatty’, sort of informal you know and if I didn’t have a comma or you know, it wouldn’t really matter … yeah a lot more relaxed tone to it.’ - Generation X (Female) However, respondents felt justified in their phone behaviour on the basis of ‘need’ and lining their ‘rude’ behaviours to situational contexts (Graham and Folkes 2014). The following excerpts illustrate some of the reasons for their justifications: It’s more like a communication – so if I was on my phone somebody might be messaging me saying, oh, look where are you at? - Millennial (Male) You’re more relaxed when you are speaking to a friend. You might have a joke or a swear word or something like that. Baby Boomer (Female) If it was my boss I would apologize, then I’d say obviously I have to take this as it may be urgent. – Baby Boomer (Male) If it’s family, you know, if it’s my middle brother, he and I are closest- it would be a joke or ‘get off your lazy arse or have you been fishing, it could be any myriad of things – the tone would be different. - Baby Boomer (Male) The above findings are consistent with the Attribution Theory wherein many of our respondents tend to judge incivility in others more harshly than in themselves (Fiske and Taylor 1991; Graham and Folkes 2014; Love and Perry 2004; Weiner 1986). 6. Discussion and conclusion 5.7. Self-justification In our technologically advanced society, mobile phone users now assume a dual role, both as a user and an observer. Having dual role can disrupt the perception one has about public space and their role within that space. According to Attribution Theory (Weiner 1980, 1986), individuals with an internal attribution tend to assign the cause of behaviour to some internal characteristic (e.g. personality, motives or beliefs) while individuals with an external attribute tend to assign the cause of behaviours to some situation or event that is beyond their control. For instance, in the context of incivility, an individual with an internal attribute is more likely to judge perceived incivility in others more harshly than in himself or herself because he/she believes that the perpetrator has a rude personality or rude motivation (Fiske and Taylor 1991; Graham and Folkes 2014; Love and Perry 2004; Weiner 1986). This implies that there is a greater sense of judgment when others behave in a Research suggests that incivility in western society is extenuating into pandemic proportions (Porath and Pearson 2013, 57). Studies highlight ringing of mobile phones, text messaging and emails to be both significant acts of incivility/rudeness in both public and private (education and workplace) environments (Bjorklund and Rehling 2010; Chotpitayasunondh & Douglas, 2018; Höflich 2006; Washington, Okoro, and Cardon 2014). According to Porath and Pearson (2013), incivility research carried out in 2011 found that 50% of the workforce reportedly experienced incivility on a weekly basis. There is limited knowledge about the Millennial workforce, although some researchers have found that Millennials have unique characteristics such as being reliant on technology, able to multi-task with various technological device and crave jobs that are fun; at the same time, they can be demanding, impatient, and lack job loyalty which may make them more susceptible to BEHAVIOUR & INFORMATION TECHNOLOGY incivility than Baby boomers and/or Generation ‘X’ (Rosa and Hastings 2016; Suh and Hargis 2016; Tews et al. 2015). More research is needed in this area and thus, thus, the purpose of this study was to explore the everyday lived experiences associated with the phenomenon of mobile phone technology in contemporary society. Explicitly, this research study aimed to understand the way that mobile phone technology informs incivility across three generational cohorts (Baby Boomers, Generation ‘X’ and millennials). The following provides a summary of our findings. 1. Intrusion of public space Our results indicated that a person’s private and public space has become blurred due to mobile phone technology. The private person is now required to perform a once private act of making/receiving a phone call in the public arena. Consequently, the findings from this study is in line with the findings of Monk et al. (2004) where participants reported bringing behaviours of the private self into the public arena with negative consequences (Goffman 1973; Strauß and Nentwich 2013). 2. Disruption of face to face contact (Being ignored and Constant mobile engagement) All three cohorts agreed and reported that they disliked interruption from mobile phones. These interruptions were deemed as ‘rude’ and yet were increasingly occurring. This raises societal implications, but also implications in a workplace, particularly as fast, mobile responses are increasingly being expected in a business context. For example, employees bringing and working on a laptop during work meetings. Contrary to Lipscomb et al. (2007)’s finding which has older participants being more sensitive to mobile incivility than younger participants, the result from our study found that whilst 47% of the younger generation agreed that disruption of face to face was rude, this percentage was less than the older participants (62% of the 30–39 age bracket, 79% of the 40–49 age bracket and 83% of the 50–59 age bracket). In other words, all three cohorts of our participants shared the perception that disruption to the face to face contact is rude. We rationalise that this may be because there are now more mobile phone users across all generations and consequently, mobile incivility affect is not limited to one generational cohort but all three. Indeed, recent prevalence rates show that the older generations (i.e. those over the age of 55) are also catching up on the use of mobile technology (ACMA 2015; North, Johnston, and Ophoff 2014). 3. Ambiguous texting All three cohorts of participants in our study reported that ambiguous texting is an issue with many participants suggesting the need to use different texting tools to get the ‘real’ meaning or ‘tone’ of their messages across 9 especially in the workplace. This raises implications for business practices and management in terms of what may be the expected norm for proper workplace email messages or online communications. 4. Work versus social setting In terms of work versus social setting, the overall finding is that Baby Boomers and Generation X were more cautious in how they communicate on their mobile phones with respect to who they were sending the message to (e.g. such as their supervisor). This cautionary behaviour was less prevalent among the Millennials, perhaps because this is the generation that has grown up with technology and having being exposed to mobile technology since birth, they are more accepting and less concern with the need to maintain mobile phone etiquettes (Seipert and Baghurst 2014). Future work is recommended in this area. 5. Self-justification Finally, the role of self-attribution characteristics may provide an important explanatory mechanism to explain why individuals are more critical about mobile phone incivility from others as opposed to themselves (Weiner 1980, 1986). This may become an issue if there are different expectations between what is the norm for mobile phone use in the workplace, especially if employers and employees have different expectations about this. If this is not handled properly, this may lead to workplace issues such as harassment and/or workplace bullying. 6.1. Limitations and future directions A limitation of this study was that all participants in the study were from a Metro-Urban area only. A further study could include country or rural areas where internet access may be more limited than urban areas to determine if the same results can be obtained. A further limitation of the study was that the findings were based on self-reports and must be applied carefully outside of the study population. In terms of future direction, scholars interested in this area can explore how cultural issues or cultural norms may influence incivility among mobile phone users or whether there are any cultural differences between Australia and another country in terms of mobile phone incivility. Despite these limitations, this study adds to the current existing theoretical understanding of mobile incivility among generational cohorts. Importantly, the findings from this have critical practical implication for manager working in organisations and governments. For example, the disruption of face to face communications was deemed particularly rude in formal meeting by all participants, organisations should consider how they can more effectively handle this issue to reduce 10 J. LOH ET AL. the disruption this can bring to their staff and customers. It may be beneficial to introduce codes of practice for employees and customers such as instructing staff not to operate or use their mobile phones during formal meetings and/or when serving a customer. Finally, government should also be cognisant of the intrusions of the use of mobile phone on public transportation into passengers’ private space. 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