JASON FLADLIEN
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Copyright 2023. Rapid Crush. All Rights Reserved.
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HOW TO PROFIT FROM A RECESSION
There has been a lot of fear in the news lately.
Almost every pundit, anchor, economist and otherwise is predicting that the global economy will fall into
recession in 2023. Many of them are forecasting it will happen as early as this summer...
If it’s anything like the Great Recession from 2007-2009, millions of people will lose their jobs, lose their
retirements…and lose their homes.
Those that stand idle are the ones most likely to lose everything.
But it's not all bad news…
Recessions are when the most millionaires are created.
I should know. I am one of them.
I started my first online business in 2007, right at the start of the market crash.
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In fact, here is the first payment I ever received.
I cleared $3.58 on November 12, 2007.
Everybody starts somewhere, right? And I just happened to start literally the same month that the greatest
financial crisis of our entire lives occurred.
But only a couple years later, I was a cash millionaire.
I could write a check for a million dollars and it would cash.
And shortly after that…
I was a Multimillionaire.
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Now I want to be clear about something.
I am not showing you this to brag. I am showing it to make a point.
I built my wealth on the back of the last recession.
All signs are indicating that the same thing that made me
millions is about to happen again.
It’s something I call the product and customer convergence.
And the people who take advantage of this phenomenon stand to make millions. A bold claim, I know. But it’s
like I said. I am speaking from experience.
PART 1
THE CUSTOMER CONVERGENCE
During the Great Recession, I noticed an interesting trend.
Pillars of the American retail industry were going out of business left and right.
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You couldn’t drive around your hometown without seeing a store with a sign out front saying
“STORE CLOSING - EVERYTHING MUST GO.”
One day it occurred to me... "Where are their loyal customers going to shop instead?”
You see, just because the K-Mart in my small Iowa town closed, doesn’t mean it wasn’t selling products.
It was selling tens of thousands of dollars worth of products every day. Just not enough to keep the doors open.
Those customers had to go somewhere…
They still needed to buy groceries, dog food, and toilet paper.
And I figured out where many of those customers were going…
It was Amazon.
Amazon is Recession Proof
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Did you know Amazon grew its revenue by 65% DURING the Great Recession (2007-2009)?
Or that from 2019 - 2021, despite major obstacles worldwide like government shutdowns and supply chain
issues due to COVID, Amazon grew its revenue by 68%.
You don’t have to be an economist to look at those numbers and see for yourself that Amazon is recession proof.
But why? How are they so resilient?
Well, the answer is pretty simple.
Even during a recession, people still need to buy things, and Amazon remains the most convenient
and cost effective way to do it.
And perhaps more importantly, Amazon still does not have a real competitor for online shopping.
In 2022, 38% of all physical products purchased on the internet in the United States were purchased
on Amazon.
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To put that into perspective, Walmart, Target & Ebay COMBINED only equals 12%.
Source: https://www.statista.com/statistics/274255/market-share-of-the-leading-retailers-in-us-e-commerce/
What all this means is, while many people in the world were struggling, those that focused on Amazon were
growing.
RECESSIONS CREATE CONSOLIDATION
In a recession, there is consolidation.
What that means is, the big get bigger because consumers start to be more selective in who they do
business with.
When the good times are rolling, people will take chances and buy things they don't even need from places
they've never heard of.
But during a recession, they tend to do more business with the "safest" bet, and nowhere is safer than
Amazon.
The average consumer might spend less overall money in a recession, but they spend more on Amazon than
they ever have before.
It may sound a bit crazy until you look at the numbers, which shows Amazon growth surges fit perfectly in line
with it. A consumer goes out less to save money on gas.
Since they're going out less, they need to buy more stuff online. And for that, they go to Amazon more than
anywhere else.
Even better though is net new buyers. It's hard to believe but there is a portion of the population who have yet
to make a purchase on Amazon.
These new accounts open up sharpest on the back of a recession as what was once an option (buying online)
becomes a necessity.
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PART 2
THE PRODUCT CONVERGENCE
Now so far, I’ve laid out all the facts pretty clearly that during times of economic stress, customers migrate to
Amazon.
But now comes the part many people never considered.
During times of economic stress…where do the products go?
Think about it like this.
When hundreds of K-marts closed across the United States, not only did millions of customers need a new place
to shop, but thousands of brands just lost their shelf space.
And we’ve talked about big retailers like K-Mart and Sears, but even more affected were all the mom and pop
specialty stores. Thousands of those across the nation that carried niche products had to shut down as well.
When the recession hit, not only were retailers affected, but so were the brands they carry.
And this created ENORMOUS DEMAND for Amazon sellers.
Those brands now needed people like me and you to sell their products on Amazon and get them in front of their
customers…or they were going to go bankrupt.
And this convergence, between customers and brands, that happened over a decade ago…it has already started
again.
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THE GREAT AMAZON SELLER SHORTAGE
Now this part might be a bit confusing.
Because there are actually 1.9 million active Amazon sellers.
Which seems like a lot.
But the vast majority of them are selling generic, white label products from China.
And when a recession comes, people aren’t looking to buy more generic Chinese manufactured stuff.
They will be looking for the name brand products they used to buy in physical stores.
Physical stores that will be closed.
And it’s the Amazon sellers with those name brand products that will WIN the recession.
Because they are the ones standing right in the middle of the convergence of the customers, and the products.
They are giving customers what they want (their name brand products) and they are giving brands
what they want (someone to sell their products on Amazon).
HOW TO PROFITABLY SELL NAME BRAND
PRODUCTS ON AMAZON
Ok, we’ve established that there is a huge opportunity to sell name brand products on Amazon right now.
So it begs the question, “How do you do it?”
Which is why I’ve partnered with the best in the world for teaching it, Dan Meadors and Dylan Frost of The
Wholesale Formula.
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Dan & Dylan have personally sold over $36 million of name brand products on Amazon, but more
importantly, the students of their coaching program The Wholesale Formula have sold over $1 Billion on
Amazon.
And what they do and teach is the PERFECT business model for the convergence.
Actually, it’s not just perfect for the convergence…
It’s the best, most accessible way for anyone, on earth, to start their own business…
To make money online…
To change their lives, work for themselves and do it in the safest, largest shopping website in the
world: Amazon.com.
That’s why I decided to partner with The Wholesale
Formula.
Because it works.
And once I show you how it works, you’ll agree with
me that what Dylan has figured out is revolutionary
for the world of online business and for the world
at-home business.
of
We are talking about working from home on nights
and weekends, selling products on Amazon.
Until eventually, the Amazon income is able to
replace your job.
Dylan Frost & Dan Meadors, $36M+ Amazon sellers and founders of
The Wholesale Formula
Then you are working from home, selling on Amazon full-time.
From there, maybe you grow it to generate millions in profit like some of his students have.
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And then maybe you sell the business like some of his students have.
Or maybe you automate it so you can actually live your life and still be earning a full-time income, or
much, much more than that.
So I am inviting you now to the event of a lifetime...
I am going to teach you The Wholesale Formula (with Dan & Dylan’s permission, of course).
Because it’s so simple, I can teach it to you.
And then you’ll have the knowledge and power, to take advantage of what is the smartest, most proven
business model in the world right now.
Register For Our FREE Live Training
It’s easier to show you The Wholesale Formula live on Zoom than to try to explain it in a PDF.
Join me on this free training and discover exactly how you can start your own Amazon
wholesale business with no prior knowledge or experience.
THE WHOLESALEFORMULA EXPLAINED
The Wholesale Formula is easy to understand.
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What do you sell?
Best selling, brand name products. You don’t get products manufactured in China. You are not introducing new
products to the market. You sell top products that people are already buying and are guaranteed to sell.
Nothing easier to sell than the thing that sells itself.
Makes sense, right? No need to reinvent the wheel.
Where do you buy these products?
You buy the products directly from the brand. And you buy them in bulk to get manufacturer direct pricing,
which enables you to resell the product at a profit.
Where do you sell the products?
Amazon.com
Now here’s the crazy part. Most people attempting to do this model are doing it completely wrong…
The conventional wisdom for wholesale is NOT to find a successful product first, and then purchase it brand
owner direct.
Instead, in the Traditional Wholesale model, you would find a wholesaler or distributor who effectively
acts as a middleman. That person marks up the prices and then goes through their giant inventories of
products to find the very few ones you can sell for little to no profit.
Unlike the Traditional Wholesale method, The Wholesale Formula cuts out the middle man. That way you get
the products you want at the best possible price.
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Traditional Wholesale
Manufacturer / Brand Owner
Middleman Distributor
Amazon Seller
(YOU)
The Wholesale Formula
Manufacturer / Brand Owner
Amazon Seller
(YOU)
I want to reiterate that point… When you use The Wholesale Formula Model, it’s difficult for anyone to
compete with you selling branded products because you are getting a much better price than them.
Most physical product brands aren’t actually set up to sell their own products. Think about it... There is no Pepsi
store. No Proctor & Gamble store.
Brands rely on retailers to sell their products in stores and online.
And you can be one of those retailers.
“Even if you’ve never sold anything on Amazon before?”
YES.
“Even if you’ve never sold anything online before at all?”
YES.
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HOW LUCRATIVE IS IT TO BE AN AMAZON SELLER RIGHT
NOW ?
Source:https://fv.feedvisor.com/rs/656-BMZ-780/images/Feedvisor_The-State-of-the-Amazon-Marketplace.pdf
The best time was yesterday. The second best time is right now.
Dan and Dylan have been teaching people from all levels of background and experience how to start their
Amazon business and land their first profitable wholesale accounts within just weeks or months.
They’ve taught a 17-year-old.
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They’ve helped people sell multiple millions per year.
They’ve taught people from The UK…
And people from Australia…
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And everywhere in-between.
It doesn’t matter who you are, what your background is, or where you come from.
Reverse Sourcing Wholesale works and it can work for you too.
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HOW PROFITABLE IS IT ?
To buy direct from a brand and get manufacturer direct pricing, you have to open a wholesale account with
them.
What is a wholesale account worth?
Dan and Dylan, the founders of The Wholesale Formula, started their Amazon business with a $600 credit card,
and since then, they’ve sold well over $36M worth of products.
They crunched the numbers and found that the average wholesale account they open is worth $7,200
profit per year.
Notice I said profit. That is money in their pocket.
How many wholesale accounts do you need?
It takes opening only one wholesale account per month, within a year, to be earning $86,400…
It’s not even that daunting of a task.
But ignore Dan and Dylan’s success for a moment. What you should really be looking at is the success of the
students they’ve taught Reverse Sourcing Wholesale to.
They surveyed their students about their success and 960 responded.
Those 960 students who have gone through their coaching program have combined to sell over a BILLION
dollars on Amazon. Yes, Billion with a B.
That’s $1.1 million in sales per student on average.
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The Wholesale Formula and Reverse Sourcing Wholesale are the best kept secret in the world of online
sales. And it’s because it’s not the sexy way to make money… It’s the boring, proven way.
HOW DO YOU KNOW WHAT PRODUCTS TO SELL?
Now you understand the business model of Reverse Sourcing Wholesale and know it really is the same
proven business model that billion-dollar companies use, and that thousands of Amazon sellers are using
to generate millions of dollars in sales each year.
But there is something you don’t know.
And that is how to find the best, most profitable products for you to sell.
Not every product out there is a great fit. And really, not knowing how to find products is the biggest reason
more people aren’t doing The Wholesale Formula.
But if you do know how, you have a license to print money.
Not only do Dan and Dylan know how to find the best and most profitable product opportunities…
They’ve turned it into a science.
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The term “Wholesale Formula” is literal.
Dan and Dylan created a simple mathematical formula that allows you to approximate how much money
you can make by selling any product listed on Amazon.
It has totally revolutionized Amazon selling for the select few people that know this formula…
And you have the chance to learn it too because I will be teaching how to do “The Wholesale Formula”
Live on Zoom.
Register For Our FREE Live Training
It’s easier to show you The Wholesale Formula live on Zoom than to try to explain it in a PDF.
Join me on this free training and discover exactly how you can start your own Amazon
wholesale business with no prior knowledge or experience.
Hosted By Me (Jason Fladlien)
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I am going to show you how $1,087.50 profit per month is generated by this exact reptile warming light…
Or $2,172 per month from these Vegan jerky strips (yum!)…
Or $3,511.35 per month just simply selling misprint ball point pens….
On the webinar, I won’t just be giving you fish. I will be teaching YOU how to fish.
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You will learn how to use The Wholesale Formula to go out and find your own profitable wholesale
accounts that enable you to earn profit month after month by ordering and selling the same products again
and again.
You’ll know how to find this type of customer-demanded product that isn’t obvious to other sellers but is
how this successful Amazon business was built:
This business was started on a credit card with a $600 limit by 2 people in a small Kentucky town (population: 9k)
who had no prior experience selling any product online.
And while it has worked like a charm for them and for their 960 students who have sold over a billion dollars…
As a result, the rest of the world has been too fixated on shiny objects than to just embrace the big, boring,
proven, and profitable path to making a full-time income online.
I’ll see you on the web class.
-Jason Fladlien
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