to studio, or not to studio here’s what we found Rad Sharar Bin Kamal ~ SP Content, Consult Phase 2 Report, 23.03.2023 1 research questions Photography and Videography Studios Base Size: 18 Reachable: 8 Not Reachable: 10 Questions: Answers: Where is the studio? What is the hourly charge? Can you send me a rate sheet? Do you have product photography stands and setup? You only have a single setup, right? Y/N Equipment list ki ache? Lighting? Sound? Mic? Props ache? Did you work for Daraz, Aarong? etc Area: Niketon 5, Banasree 1, Dhanmondi, Uttara Rates: Geeky: 1,600 per hour (min 3 hours) NijolCreative: 2,000 per hour (min 5 hours) Beehive: 1,250 per hour (min 8 hours) Rest: Not by hour, but booking by day Size: Yes, Studio size: 17 x 30 x 10 ft AC, Wi-Fi, Coffee, Tea Kitchen, Makeover / Changing Room, Bathroom Photography and Videography Studios Insight: 1. Most hard to find, reach, and get good rates without industry POCs. 2. They push for expert service. To raise charges and make the order worthwhile. 3. Location and facilities, are more important than equipment. Price desensitized, round up habit. No rate sheet. 4. Average charge is BDT 1600 per hour, with a standard time of 6 hours (full day) Recording Studios Base Size: 7 Reached: 3 (of which 2 closed off or only for personal use), Not reachable: 4 Questions Asked: Answers: What is the hourly charge? Can you send me a rate sheet? Sound engineer ache? Do you have any Rest room/ Changing Room inside or outside the studio? You only have a single setup, right? Y/N Equipment list ki ache? Lighting? Sound? Mic? Did you work for Apex (Coke Studio) or any other large clients? Etc Area: Dhanmondi, Niketan, Gulshan Recording Studios Insight: 1. Extremely rare to find for general outlookers, difficult to reach. 2. Most recording sessions are made ad-hoc, studios are reused as practice pads. 3. There are exceptions: Personal use, FnF only. No rate sheet. Open Spaces Base Size: 4 Reached: 2, Not Reachable: 2 Questions Asked: Answers: If influencers or content creators wish to shoot at your location, do you have any fees? Outright no. Prefer not to say. Open Spaces Insight: 1. It all depends if you are CAUGHT or have an AUDIENCE, legal rules does not allow. People take advantage of morning shifts. 2. Mobile devices are fine, with minimal actor movement. DSLRs are frowned upon, and often questioned. 3. Chosen as a spot for clean nature, to showcase influencer lifestyle. Cafés and Restaurants Base Size: 11 Reached: 8, Not reached: 3 Questions Asked: Answers: Branch ektai? Are there any fees associated with filming? Can you provide examples of past collaborations? Who did a shoot before with you? Bolte parben? Do you allow customers to film? Area: Banani, Gulshan, Dhanmondi, Uttara, 100 feet Permission: Usually not allowed on arrival, by individuals. Full day booking for films and shoots. Cafés and Restaurants Insight: 1. It all depends if management is gracious. People take advantage of morning shifts. 2. Mobile devices are fine, with minimal actor movement. DSLRs are frowned upon, and often questioned. 3. Chosen to showcase influencer lifestyle. Bands Base Size: 5 Reached: 3 Questions: Answers: What's a good price for a studio that meets your needs? Would you like to have a studio manager? How much do studios charge? What size studio do you need? Area: Moghbazar, Basundhara Rates: 3 brackets of rates At what time shift do the existing practice pads operate? 600 - 800 (min 4 hours) Do you think musicians are in need of night shift 800 - 1000 (min 4 hours) studios? 1200 - 1600 (min 4 hours) Time: 10am – 1pm (rare) 2pm – 6pm (low) 6pm – 10pm (very high) 10pm – 6am (low) Bands Insight: 1. Equipment and hand help are vital, size not a factor. The experiential satisfaction depends more on the output. 2. Very price sensitive, as the cost is personal. Not sponsored. 3. Night shifts are most preferred as most have day jobs. Live artists Base Size: 5 Reached: 2, Not Reachable: 3 Questions Asked: Answers: What gear and tech do you care about the most? Does the price of renting? Do you feel more comfortable filming live shows at the mall, a private studio with good equipment, or your own home? Would you think before renting a studio? What benefits do you hope to gain by renting a studio? Equipment: Lighting and mic needed Rate: They do not know, as they never rented usually. Mostly brand sponsored or home based. Live artists Insight: 1. High price sensitivity, as cost is personal. Nature of the job is cost-based. 2. Infrequent demand, only parameter are days of the year. 3. Quite independent in terms of equipment need, they use personal ones. Influencers Base Size: 15 Reached: 10 Questions Asked: Answers: How often you go to a studio for your shoot? Hey, do you need a changing room? Do you go to any studio for shoot? Do you need help with setup? Studio manager er projon? How important is noise cancellation? Area preference: Gulshan, Banani, Dhanmondi, Uttara Amenities: Washroom, Changing Room Support Staff Props (Basic) Equipment: Background, Lighting, Camera Setup Pricing: BDT 600 - 900 per hour max Influencers Insight: 1. Once they consider influencing as a core income stream, home setup is expected 2. Outside studios only considered for sponsored shoots, not regular 3. Moderate price sensitivity, all or nothing being the alternative 4. Scattered demand, and difficult to retain for sustainable use 2 roads to take filtering it why choose ? POP: POD: Equipment Service products, with rates Facilities Presentability for influential shoots Expertise Multiple branches Hand help Approachable, consistent the best office, experience roads moving forward Audio / Music Photography Video / Film Making Jamming Pad Product Shoots Influencer Shoots Song Recording Model Shoots Live Shoots Model Shoots Ad Filming Series Filming Movie Filming Filter 1: Will it? Filter 2: Is it possible? Filter 3: Why should WE do it? 1. Increase sales 2. Increase unique footfall 3. Maintain service quality 4. Increase customer ownership 1. Can the process be standardized? 2. Can costs be optimized? 3. Can value be added / expanded / scaled? 4. Will it lead to more partners / stakeholders? 1. Making commercial spaces affordable 2. Providing a productive place of work 3. Lowering barriers to business in BD can wait till partnership Audio / Music new filters! Photography Video / Film Making Jamming Pad Product Shoots Influencer Shoots Song Recording Model Shoots Live Shoots Model Shoots Ad Filming Series Filming Movie Filming Filter 4: Filter 5: Filter 6: INVESTMENT & SUNK COST TIME, 6 MONTHS INDUSTRY INNOVATION MARKETING 3 the idea for now roads moving forward Audio / Music 3 Influencer 2 Photography Video / Film Making 1 Movable setup Full Equipment Setup No Equipment Setup Sound, Lighting, Mobile With Experts Full Premises, Space only Muffler Boards Background Choices With Office Support ALL BRANCHES DHANMONDI ONLY ALL BRANCHES WEEKDAYS FULL WEEK WEEKENDS, HOLIDAYS studios end, or start?
