MARKETING
PLAN
A simple explanation of the
Merka growth strategy
NEW CUSTOMERS
ATTRACT
Strangers
CONVERT
Visitors
CLOSE
Leads
DELIGHT
Customers
web visitor
Snapchat
Instagram
Google
Tiktok
Twitter
Retargeting AD
abandon cart
emails
SMS
Promoters
Surveys
Smart Content
Social Monitoring
Unaware
The goal of this stage is to bring new customers who have a desire or are interested in the field but do not know anything about the brand
.After visiting the site, he will learn about some products and then turn into a customer who has knowledge but has not yet purchased
not yet purchased‫‏‬
Interest
channels
CONVERT
Visitors
CLOSE
Leads
DELIGHT
Customers
web visitor
Organic
&
Ads
Retargeting AD
abandon cart
emails
SMS
Promoters
Surveys
Smart Content
Social Monitoring
Solution aware
When the customer reaches this stage, he often does not know that the product offers this solution or has a concern
about the experience:, the solutionProvide results before and after, whether organic or ads, and providing customer
.experiences as well
Complete the purchase
Interest
reconnection
CONVERT
Visitors
CLOSE
Leads
buy again
web visitor
Thank you email
Special offers
SMS
reminders
Retargeting AD
abandon cart
emails
SMS
Most aware
At this stage, you are communicating with a customer who knows you well, you need to stay in his mind to make a
second purchasing decision
Action plan for April
-
COMPLETE
THE
PURCHASE
-
SEO
IMPROVE 4
PRODUCTS
RAD
RAD
RAD
EXPECTED
SPENDING
END OF THE
MONTH
- SAR
END OF THE
MONTH
- SAR
END OF THE
MONTH
- SAR
END OF THE
MONTH
- SAR
+
ORGANIC
SPEND STATUS
IN PROCESS
NOT YET
BOUGHT
RAD
WHEN IS THIS
TASK DUE?
IN PROCESS
350 K
WHO
PERFORMS
THIS TASK
IN PROCESS
NEW
CUSTOMERS
ACTUAL
RESULTS
IN PROCESS
ACTIVITY
EXPECTED
RESULTS