HA$$AN
48 LAWS
OF
MONEY
MrOverpaid
Intro
Welcome guys to 48 LAWS OF MONEY.
This course is going to have this Ebook, videos explaining the 48
laws, sales videos and bonus modules AND the 1 on 1 call with me.
The calls normally range from 15-30 minutes.
There are links within the Ebook that send you directly to a private
message with me on telegram. Send me a DM there and we can
agree on a time for the call. Or you can just message me on twitter
and do the same. Telegram is preferable.
My telegram id: @onlysmartmoves *click here*
Twitter : @MrOverpaid
The ones who get the most out of this course and end up
progressing the most are the ones who read and watch everything
multiple times. A lot of the stuff you will be learning may seem
simple initially but when you deeply internalize them you will
copletely change your income. I guarantee it.
These laws apply to pretty much any business. Learn them well.
Depending on the time of reading there will be much more content
as well. I am going to constantly update this course. I will let you
know every time I update it on my Twitter, Telegram channel and
potentially Email list. The updates will just be found in the Gumroad
file.
The laws
1.ATTENTION
2.NUMBERS GAME
3.CLASSIC SKILLS
4.MAIN 2 THINGS IN BUSINESS
5.MONEY HUNGRY BROTHERS
6.PASSIONATE ABOUT PROFIT
7.$ DAILY
8.SPEED
9.APPEARANCE MATTERS
10.10X BIGGER GOALS
11.HIRE FAMILY AND FRIENDS
12.NEVER WASTE TIME
13.PHONE ADDICTION
14.DON'T BE LAZY
15.CUSTOMER IS PRIORITY
16.HOTEL ROOM PRINCIPLE
17.SOLVE PROBLEMS FOR $
18.SPEND MORE $ THAN YOU ARE USED TO
19.DON'T FOCUS ON TOO MANY INCOME STREAMS
20.MOMENTUM
21.SOCIAL PROOF
22.INCREASE YOUR PRICES WHEN YOU CAN
23.DELINK TIME FROM $
24.SELL THE BENEFIT, NOT THE FEATURES
25.SOCIAL MEDIA IS NO.1 MARKETING TOOL
26.YOUR CUSTOMERS ARE WAITING FOR YOU
27.MIX BUSINESS WITH PLEASURE
28.FIND OUT WHY YOUR CUSTOMERS HAVE BOUGHT
29.MAKE PEOPLE FEEL IMPORTANT WHEN THEY BUY
FROM YOU
30.REPUTATION IS SUPER IMPORTANT
31.LOYALTY IS NO.1 TRAIT IN STAFF/YOUR TEAM
32.FIX THE PROBLEM IMEDIATLY
33.ANALYZE EVERYONE YOU KNOW. WHO IS MAKING
MONEY AND HOW
1-2
3-4
5-6
7-9
10
11
12
13-14
15
16-17
18-19
20-22
23-24
25
26-27
28
29-30
31
32
33
34-36
37-38
39
40-41
42-43
44-46
47-48
49
50
51
52-53
54
55
The laws
34.KNOW YOUR PRODUCT WELL
35.OUTREACH
36.NETWORKING
37.BUILDING YOUR OWN SALES TEAM
38.RUTHLESS/DON'T TAKE THINGS PERSONALLY
39.HOW TO DEAL WITH INFLATION
40.DIFFERENT TYPES OF SALES JOBS
41.GIFT OF THE GAB
42.THE VALUE EQUATION
43.INCOME ISN'T CREATED EQUALLY
44.CHARGE HIGH PRICES
45.CREATE URGENCY
46.REPEAT CUSTOMERS
47.ANALYSE WHERE THE DEMAND IS
48.DON'T BE NEEDY FOR THE SALE
56-57
58-59
60-61
62
63-65
66
67-68
69-70
71-72
73-74
75-76
77-79
80-81
82-83
84-85
laws
01
A T T E N T I O N
02
N U M B E R S
G A M E
03
C L A S S I C
S K I L L S
01
A T T E N T I O N
01
More attention = More $
There is a reason why YouTubers / media companies produce crazy
headlines and click-bait titles because it gets YOUR ATTENTION.
There are many ways to get attention. You should make a list of all
the ways you can get attention on your product / service / yourself.
1 common way is to create drama. Fake fights and arguments get a
lot of attention. Rappers are always creating fake drama. Every time
you see someone do something controversial or crazy online it's
because they want views. It really is that simple.
Views = money
Attention = money
If nobody is seeing your product or service then how is anyone
going to buy it? You are never going to get rich if only a few people
know about your business. You don't need to be famous but you
need people talking about your product.
Don't be afraid of criticism or judgement. The biggest players in
their industries have got the most hate. It comes with the territory.
You will only be judged by those doing less than you. You guys are
reading this because you want more money so be prepared for
what comes with it. Especially if you want to make money when
you are young you will GET HATE.
On social media there are millions of people you are competing
with for the same customers. You are all fighting for the same
attention. It is WAR for attention. You have to be creative and think
outside the box on ways to get attention.
If you are getting no attention then you got to get crazy and start
being controversial.
01
Most people never start a business because they think that they
need the best product in the world, this isn't true. What you need is
a lot of eyeballs. You can have a 7/10 product and make millions of
dollars if enough people are seeing it.
Obviously make the product as good as possible but ultimately, it's
about the eyeballs and marketing.
You will also be approached by brands to promote their products
when you have a large following. Why do you think meme pages
just post content all day? Because attention will always lead to
money.
This eBook could be 10x more beneficial for people than reading
some famous persons book but they will make more money
because they have millions of potential customers.
02
02
N U M B E R S
G A M E
02
It is impossible to fail in life if you shoot your shot enough times.
Everything in life is a numbers game.
You can only lose in life if you stop trying. I use the following
analogy a lot: imagine you are playing roulette in the casino and
you're betting on red. You keep doubling your money until it lands
on red. It's impossible to lose if you have unlimited money. It's the
same in life - impossible to lose if you keep playing the game.
There is something called the Infinite Monkey Theorem. You guys
should research this. But basically, it's about the theory that a
monkey hitting RANDOM keys on a typewriter for an infinite
amount of time will surely type any given text.
This literally PROVES how if you do something enough times
eventually it will work. Now unfortunately we don't have an
INFINITE amount of time to get shit right. But this shows us how
important it is to keep trying.
Don't give up after your first failed attempt. It doesn't matter what
it is, shit takes time for it to work.
Even with my Twitter account I was stuck on 500 followers for ages
and then it started picking up slowly. I didn't give up, I kept going.
This applies with everything in life. When I first started the gym, I
wasn't making any real progress and then I found out what I was
doing wrong - not eating enough.
If you aren't getting results in something it's because you are
making some key mistakes that you are unaware of.
This is why it's so important you have a solid group of people
around you who can help you find those mistakes. In NEW MONEY
(my private group) we all hold each other accountable and help
each other avoid these mistakes in business. We do weekly live calls
to check on each others progress.
03
They say that "experience is the best teacher of things" and it is
absolutely true. You can learn things from others but ultimately you
only fully learn the lesson when you experience it yourself.
With everything it's the same. Girls, sending emails, creating the
perfect website for your business. It takes time to get what works.
When I was knocking on doors and trying to make sales, I changed
my script many times. It was awful at first but then I worked on it
and it got better and better.
04
03
C L A S S I C
S K I L L S
03
If you feel lost and don't know where to start then it's never a bad
idea to work on some key skills.
Some of the most important skills you can learn:
- Sales
- Copywriting
- Marketing
- Good people skills / networking
- Creating content + being sharp with social media
It's easy to make money if you are competent in these areas.
Too many people daydream about millions when they haven't
made a dollar for themselves. Be patient and study the game.
In business you are either selling your own product or someone
else’s' product. So learning how to sell is very useful. If you are
working a job and you are good at sales it's pretty easy to negotiate
a pay raise for yourself. It's what I did.
Copywriting and marketing go together. This is just the ability to
influence people into looking at your product.
The better you are at this, the more persuasive you will be and more
sales you will make. When you are sending emails and writing
tweets or replying to DMs on Instagram from customers you are
practiciing your copywriting.
Don’t overcomplicate the beginning of your business career. You
just need to get the ball rolling. You aren’t going to go from $0 to $5
million a month over night.
You got to keep building the foundation.
Social media is something you need to become very competent at.
I talk about building an audience and learning how to use social
media all the time in NEW MONEY because it is THAT important.
05
You can meet so many high level people from the internet. And if
you know how to build a brand you will get so many business
opportunities.
It's called NEW MONEY for a reason. It's called NEW MONEY
because 1 of the main ways the younger guys are making money
now a days is through social media, crypto, web 3 etc. These are
some of the main things we focus on. In 2022 now a days its
become so important to learn how to use these things.Message me
on Telegram your current skills and I'll give you a step by step plan
on how to improve your situation.
06
laws
04
M A I N 2
T H I N G S I N
B U S I N E S S
05
M O N E Y
H U N G R Y
B R O T H E R S /
D U M P L O S E R
F R I E N D S
06
P A S S I O N A T E
A B O U T
P R O F I T
04
M A I N
2
T H I N G S
I N
B U S I N E S S
04
Business is just about 2 things:
1. Good product
2. Lots of traffic
If you aren't making the money you want then 1 of these things is
missing. Either your product sucks and nobody wants it.
OR you aren't getting enough attention / traffic / eyeballs onto your
product.
And you must fix this immediately.
First work out which is the problem. But there's a good chance it's
both of these things you are struggling with.
A good product is fixing someone’s problem, removing pain or
giving them pleasure / a good experience.
If you are not getting enough eyeballs on your product then you
either have to pay for advertising or get creative. Now a days with
social media there are a million ways you can get attention on
yourself.
- go on someone’s podcast
- Post entertaining content on social media
- Do a crazy giveaway
There are lots of ways to get attention. You got to really get creative.
I need you all to understand if you ain't getting attention then you
will NOT make money.
It depends on the business you're doing but there are different
methods to get attention
Let's say you are a personal trainer. You can make a video of you sat
in a bath which is FULL of Protein powder. No water. Just tubs and
tubs of protein powder.
07
Let's say you are a personal trainer. You can make a video of you sat
in a bath which is FULL of Protein powder. No water. Just tubs and
tubs of protein powder.
Rappers create fake arguments / fake beef to get attention. They do
stupid things to get people talking about them
Jake Paul put cereal and milk in some $20,000 dior shoes. And then
posted it on Instagram.
THIS gets attention because it's so crazy and rare to see someone
do that.
Now he probably got sent them shoes for free by Nike but that's
besides the point. You got to start learning how to get attention
and keep it. It's a skill.
Post crazy titles for your videos
Try and be a little different.
A lot of you guys probably bought this because I stand out a little
on this side of Twitter. I post videos of me talking.
Most accounts are just anonymous and they post the same random
thoughts, It's too generic. not memorable,, you gotta be
memorable for someone to really notice you''.
Another way to get attention is to give your audience a lot of
knowledge/game, lets go back to the personal trainer example
If you make a YouTube video explaining something in great detail
and the viewer learns a lot.
They're going to forever remember you and most likely watch all
your videos because they received something from it.
Everyone is focused on what they are getting:
-use stories
-use pictures
-use videos
08
the more aesthetic the videos and pictures = the more attention
you will get
Another thing to do is talk about trending topics. When the
Ukraine-Russia war started happening. I made a video talking
about Putin and it got 20k views.
You got to learn how to grab attention.
09
05
M O N E Y
H U N G R Y
B R O T H E R S
05
If you are serious about building an empire then you have to get rid
of the negative people around you. They will drag you down. Get rid
of them. I know so many people with a lot of potential but they
hang around the wrong crowd and have a nagging gf who slows
them down.
Make a decision. Do you want to build an empire or hang around
morons? You need to focus. Getting rich isn't that easy. Especially if
you're hanging around time wasters.
"You're acting different now that you've got money"
"Why do you think you're better than everyone"
These kinds of comments are going to slow you down. You don't
need that shit in your life.
When you are progressing in your life others around you feel
envious because you highlight their stagnation. You make them
feel bad about themselves and they end up resenting you.
With social media there is 0 excuses not to have friends who think
like you. It doesn't matter where the fuck you live. If you have an
internet connection you have access to anyone on the planet.
Find a network or tribe of guys who you can do business with. I
have my own private network called NEW MONEY. DM me if you
have any questions about it. Click the "NEW MONEY" words to book
a 1 on 1 call.
It's important to have like-minded friends because they can keep
you up to date with important information you might have missed.
I have made tens of thousands of dollars just from a couple of
friends telling me to invest in certain crypto projects.
It doesn't matter what you are trying to achieve it helps when you
have people around you who want the same goal.
If you all want the same thing and all talk about the same thing.
Eventually you are going to all get it.
10
06
P A S S I O N A T E
A B O U T
P R O F I T
06
Be passionate about MONEY and living the life of your dreams.
HOW you achieve this doesn't matter that much.
Do you really give a fuck if you make millions selling water bottles
or lightbulbs?
NO.
As long as you have millions of dollars and your family is being
provided for - WHO GIVES A FUCK.
Your wife isn’t going to care if you fulfill your passions or not.
Who says you need to be happy in business?
Nobody.
Most arguments in families happen over bills.So if you want a good
family life then you need to take care of the money.
I see way too many guys worrying about finding their passion. Don't
be this guy. Because you can get to your deathbed and still not
have found your passion.
Get the bag first and once you have financial freedom then you can
worry about what you "like" doing. Stop focusing on happiness and
feelings. This is a lie being spread through society that you need to
enjoy what you are doing.
11
laws
07
$
D A I L Y
08
S P E E D
09
P A S S I O N A T E
A B O U T
P R O F I T
07
$
D A I L Y
07
You must develop the BOSS mindset. Most people struggling to
make money have the employee mindset.
The employee mindset is getting paid weekly or monthly.
The boss thinks about getting paid daily.
Do you think rich people get paid once a month?
NO.
They get paid when they
want. All the time. You
shouldn't go to sleep until
you have made money that
day. Every day you are
spending money. You are
eating, living in a house
which costs money for
electricity etc.
All of us are consuming daily
and therefore we are
spending daily. But how
many of us are producing
daily?
If you are providing value to the world every single day then why
are you not getting paid daily?
You don't have a business until you are getting paid. Don't
overcomplicate business. This law / chapter is primarily about how
you shouldn’t overcomplicate business. Just get some money in
your bank. That’s it.
If you are currently making money from something then work hard
to scale it.
12
08
S P E E D
08
Do everything you can as quick as possible. The quicker you do
things, the more you can get done.
My favourite business lesson. Ever since I was a kid I understood the
importance of doing shit quickly. If you just adopt this 1 lesson you
will go far in life. Because everything can be fixed / improved if you
are working quickly.
Imagine you start a Podcast and it's not getting any views but you
quickly make changes. Then you're going to get feedback and
figure out what's wrong.
Imagine 1 video a day = 30 data reference points by the end of the
month.
If you make 1 video a week then you only have 4 videos to analyze
by the end of the month.
You only have X years on this planet. The quicker you work the
more you will get done. It isn't rocket science.
1 of the things I say to myself all the time is "Do more, think less".
DO MORE and then analyse the consequences later.
Nobody figures it out on the 1st go.
Just start and then you will know what changes to make as you go
along. This applies to any business you want to begin.
I see way too many people wanting to figure out their whole life
plan. Fuck that. Get the ball rolling. Begin.
Those who move slowly think that making mistakes is a deadly sin.
It's not. Moving slowly and never trying is a deadly sin.
It doesn't matter how many times you fail in life you just got to hit it
big 1 time and you are a "success"
13
Who do you think will be more successful?
Person A: who's working 8 hours a day and immediately
implements an idea he has
OR
Person B: works 1 hour a day and thinks for months before he starts
something
THE ANSWER IS OBVIOUS. SO WHY ARE YOU WAITING SO MUCH?
Think of all the "mistakes" you have made in your life and now ask
yourself if you moved quicker after the mistake and before it how
much better the situation would have been.
Guys lose their gf and then spend 2 months "depressed" and not
achieving shit. Imagine how much more you would get done if you
were always moving forwards.
14
09
A P P E A R A N C E
M A T T E R S
09
1 of the quickest ways to start making more money is to work on
your appearance. It's easy to forget this sometimes because we are
all so focused on making money.
When I was working door to door sales I noticed a huge increase in
sales when I changed my outfit. You will be surprised at just how
much of a difference it makes to change your shoes and shirt.
People judge you on small details. It all makes a difference.
1st impressions count. As soon as someone opened up the door
and saw me - they probably had a very good idea of who I was in
their mind. And within the first 1 second, they probably knew if they
should take me serious or not. This is the reality of the world. It
might sound shallow but it is what it is.
But don't forget to go to the gym, dress nice and eat well.
People treat you better when you are better looking and you get
given more opportunities.
We cannot change our genes but we can do everything in our
power to maximize what we have been given.
Looking better makes you FEEL better. Your confidence will draw
people to you.
They will take you more seriously when you are talking about your
product.
The website, emails you produce, tweets you write, YouTube videos,
your physique. It's all judged. The more effort you put into making
these things look good, the easier your life will be and you will make
more money.
Being better looking boosts people’s perceptions of us. Makes them
think we are more competent, likeable, attractive and trustworthy.
Might be the complete opposite but it doesn’t matter.
Perception = reality
15
laws
10
1 0 X B I G G E R
G O A L S
11
H I R E F A M I L Y
A N D F R I E N D S
12
N E V E R
W A S T E T I M E
10
1 0 X
G O A L S
10
I don't believe in having small goals. A lot of guys I talk to say that
they want to make 10k a month. I understand why and it's a good
milestone BUT you are thinking far too small.
Aim for $100k a month and you will DEFINITELY hit 10k a month.
Your habits and the way you carry yourself will be different after you
have completely increased your goals. You will be more motivated
and have more energy.
"Aim for the moon; even if you miss, you’ll land among the stars"
This quote is absolutely true. The higher you aim, the further you
will go in life. Imagine if you aimed for $1M a month within 12
months of thinking about it. Do you really think you will be making
3k a month?? NO.
The reason most people don't aim big is because they are fearful
of falling short.
But this is a loser mindset. No boss thinks like this. It's all about
changing your mindset. Another reason why you might be scared
of aiming for big goals is because you know that you are going to
have to completely change your habits and work ethic.
You KNOW you aren’t going to get to millions per month being
lazy.
If you aim for 5k a month you can get away with lots of lazy habits
but if you are aiming for $1M a month you can’t afford to wake up
super late or put in low effort days.
It will force you to up your standards in every area of your life and
you will keep these habits with you forever.
So even if you fail to achieve the goal you will be in a much better
position in life.
16
Big goals cause us to look at our deficiencies and bad habits. We
stop blaming the external world so much and focus inwardly on
why we aren’t achieving our goals.
Also I don’t believe in setting goals that don't really change your
life.
Donald Trump has a quote that says - " If you're going to be
thinking, you may as well think big "
If you aim for 5k a month and actually hit it- your life doesn’t
change that much. A couple nights in 5* hotels and nice meals in a
top end restaurant and the money is gone.
Aim for huge goals and it will change your whole family’s life.
Often times in life the things that limit us is our mindset on what’s
possible or not possible.
There should be a very strong chance of failing. You should actually
be uncomfortable thinking about them because they are so big.
Big goals give you a direction when you're unmotivated. Often in
life you aren’t unmotivated you are just not working towards
anything.
17
11
H I R E
F A M I L Y
A N D
F R I E N D S
11
Don't get obsessed over having staff and having a big "team" of
people around you. This is often an excuse for not wanting to do a
lot of work. 1 guy can do a lot with a phone and laptop.
The more people you are relying on, the more chance of
something bad happening.
It's harder to manage 10 people than 3 people.
If you have a close friend or family member who wants to make
money. WORK WITH THEM. You will go much further with
someone you can trust.
Every business I have ever made money from came from working
with friends or a friend telling me about something. I got into my
door to door sales job because a friend came home 1 day after a
lecture and told me about it. Imagine I didn’t have this friend.
Also, it's more enjoyable to build something with your friend
because you get to enjoy the spoils of war together.
Also, it's better to pay one of your close ones than a random
stranger. If you need a website done and 1 of your friend creates
websites, pay him instead of a random dude off the internet.
People say that hiring friends is a bad idea because it leads to
arguments and you end up breaking the friendship.
Listen to me bro if you lose your friend over an argument over
business then they are a bad friend. You should both be mature
enough to solve the issue properly.
A lot of my best friends are the ones who I have made the most
money with because we have climbed the ranks together.
17
Also, it's easier to start difficult conversations with real friends than
random employees. You probably have spoken a lot about real
issues and so this won’t be hard when you have a problem with the
business.
But don't just hire a friend because you need someone to work for
you. Make sure he wants to succeed, he’s got to be hungry.
19
12
N E V E R
W A S T E
T I M E
12
There are 24 hours in the day.
16 hours for working.
8 hours sleep.
Every hour you are awake should be about work or progressing
your empire. This is the hustler mindset.
Time is very valuable. More valuable than money. Especially as you
get richer.
This is why the richest men pay EVERYONE ELSE to do their boring
tasks because they place so much importance on their own time
and energy.
There is no excuse to waste time. When you are broke you should
work 2 jobs and be learning skills on the side. Not a single minute
should be wasted.
Progression gives you the most happiness as a man.
Sending cold emails and nobody responding? Well don't just sit
there and do nothing.
Analyse what’s wrong with your emails and fix them.
Study your competitors. Whoever is making more money than you
is probably doing some things better than you.
Record a video answering common questions you receive / create a
FAQ section for your product.
So tired you cannot get out of bed? Then call your business
partners or staff and discuss some strategy.
DO SOMETHING.
SOMETHING > nothing
20
I promise you all the hotels, restaurants, watches, luxury shit doesn't
mean much compared to progression.
Progression is the best feeling in the world. Think about it… when
were you happiest in your life? After you progressed in something.
That’s why people seem to enjoy things when they get good at
them. It doesn't matter what the thing is, if you get good at it then
you will like it.
You make Tiktok videos to promote your coffee mugs? And you've
already made your videos for the day? Well then think about how
you can also start a YouTube page and twitter.
There is always more work to do. Always more ways of promoting
yourself. More people you can speak to do improve your businesses.
Why do you think winners don't roll with losers? Because it's
wasting time. When you roll around other rich men you can LEARN
something, you aren’t learning shit from a broke boy.
There is always more things to learn. So wasting time is stupid
because even if you aren't directly working on your business you
could be learning something new that indirectly helps you succeed.
Some of the richest men in the world say they read 4 hours and
broke boys say they don't have time. You do have time you just
waste it.
I’m not saying to read 4 hours a day but my point is that you need
to try harder.
21
You waste time when:
1.overthink about something
2.unnecessary conversations on the phone
3.constantly checking social media to see if you got any messages
4.talk to broke boys
5.talk to ugly chicks
6.playing video games
7.smoking weed
22
laws
13
P H O N E
A D D I C T I O N
14
D O N ' T B E
L A Z Y
15
C U S T O M E R
P R I O R I T Y
13
P H O N E
A D D I C T I O N
13
Most people look at "addictions" as bad. But as a hustler you see it
as good thing. If you don’t get addicted to making money then you
will never make a lot.
If you are addicted to your phone and addicted to producing then
you will WIN.
The world teaches you to be a consumer. You need to immediately
change this and become a producer.
-Instead of watching other people’s YT videos, create your own;
-Instead of reading someone else blogs, create your own;
-Instead of listening to someone else music, record your own songs.
If you use your phone correctly then you will change your whole life.
All the richest men are producers, not consumers.
If you don't create anything why should you get paid??
A lot of guys want to make millions but all they do is consume other
guys' creations. Why should you get paid a lot of money if you don't
actually create anything for other people to use?
We live in the modern world, the more familiar you get with all
these social media apps and tools, the more chance you have of
becoming rich.
Everything is becoming more and more digital. Either figure out
how to use these tools or get left behind.
Everything you want can be got by using your phone correctly. It's
literally just clicking buttons on a screen.
23
All the treasures in this world are waiting for you if you learn how to
use your phone correctly.
Some people click buttons and make millions a month and some
click buttons and make no money.
-Posting IG stories is WORK.
-YouTube videos is WORK.
-Posting tweets is WORK.
-Videos is WORK.
-Talking to your friends about designs for the next merch drop is
WORK
It's all work. Anything that can make you money is work.
24
14
D O N ' T
B E
L A Z Y
14
If you only work on your business when you feel like it how are you
expecting amazing results?
If you only went to the gym when you felt like it would you expect
great results?
Imagine only feeding your child when you felt like it. You don't miss
a day of feeding your child so don't miss a day working on your
business. This law is very cliche but one of the most important ones.
If you can just stay consistent it's basically impossible to fail.
You got to work on it every single day. It doesn't matter whether
you feel like it or not. You will get destroyed by your competitors if
you don't put in the effort.
And there's always something you can do to improve your
business:
- Focusing on getting new customers
- Talking to the current customers and asking them for feedback
on your products so you can improve it
- Updating your social media
- Creating a new website
- Improving the product or service
- Phone calls with business partners / friends
This might sound like such
a simple law but its
certainly not followed
because the truth is all of
you reading this KNOW
there are things you should
be doing but currently are
not doing.
And you aren't doing them
out of laziness or fear.
25
15
C U S T O M E R
I S
P R I O R I T Y
15
You must look after your customers. They gave you their hard
earned money and so you should make sure they're happy.
Happy customers are likely to turn into repeat customers. Business
is all about repeat customers.
If you only sell to someone once then you aren't going to have a
very big business.
There is only a certain number of humans on this planet who will
want what you're selling.
If you look after your customers they might end up promoting your
business. Happy customers go out their way to help you.
Humans love reciprocating. If you do something for them they
want to return the favour.
If your customers don't have a good experience with you then they
will go elsewhere. Often your competitors.
A lot of people view their customers as just people who give them
money. This isn't a good approach. You should aim to build
relationships with them. It will be beneficial for BOTH of you.
WIN-WIN.
If your customer is happy your business will last for a very long time
and you will be profitable for years to come.
You are not in business for quick money but forever money.
I heard Gary Vee mention this the other day, he said a lot of these
influencers are promoting these NFT scams and will make like $4M
in 2 years but then their brand is tarnished forever. It’s not worth it.
You should change the way you view things.
26
It's not just about getting the sale.
The sale is just the 1st step. It's about building a relationship and
then you will get more sales from them and also you will get
referrals.
It's like getting excited because you kissed a girl. You haven't even
banged her yet. That's just step 1.
You gotta be smart. Business isn't a short game. You are in it for the
long run. Play the game well and you will be making money from
that same business for years and years to come.
27
laws
16
H O T E L R O O M
P R I N C I P L E
17
S O L V E
P R O B L E M S
F O R $
18
S P E N D M O R E
$ T H A N Y O U
A R E U S E D T O
16
H O T E L
R O O M
P R I N C I P L E
16
No matter how much money you make tomorrow or next week. It
doesn’t make up for the fact that today you didn’t make anything.
Whatever money you didn’t make today is gone forever.
The reason why this is called the hotel room principle is because it’s
the same theory with hotel rooms. Whatever rooms the hotel
doesn’t fill up overnight... are gone forever.
It doesn’t matter if they are fully booked every night for the next 5
years. They still missed out on that money by not filling up those
rooms. So this means you cannot afford to slack on any days
otherwise you are losing out on your full potential.
The quicker you get your business sorted out = the quicker you
make more money
The other day someone in NEW MONEY asked what logo he should
have for his Onlyfans agency. I told him WHO GIVES A FUCK!?!
Why does that matter? That's focusing on the 1%. Focus on the 99%
which is getting customers for your business.
You can worry about the logo LATER. After you start making
money.
All that time spent on logos, website name etc etc is hours and days
and weeks and months wasted that you could have been making
money.
This lesson is very important. Don't forget it.
28
17
S O L V E
P R O B L E M S
$
17
F O R
In business you are being paid to fix someone else's problems.
Problems are stressful to deal with. So you are effectively being paid
to deal with extra stress. This is part of the game. It's why if you
want to be a boss and make millions you got to handle all the
stress.
Every time you feel stressed. Remind yourself that this is part of the
game and that you are literally being PAID for this.
The more stress you endure = the stronger you will become.
Success is stressful. You can never escape stress. When you are
poor there is stress and when you are rich there is stress. Choose
what type of stress you want.
As a man your life is going to be stressful. Accept it. You can never
escape this.
The higher up you climb the more stress you will face. So if you are
hoping one day the stress will disappear you are wrong.
The bigger the problems you solve = the more $ you make.
Want big money? Solve big problems
.
The richest men in the world help the most people. Bezos, Gates,
Zuckerberg.
I see a lot of people complaining that getting rich is hard / stressful.
Yes, of course. That's why it's so fun and enjoyable when you do
because the majority of people are struggling.
You wouldn't want something if it was easy to achieve. You only
want the Lamborghini because it's rare.
29
Everything loses value when it's common.
Donald Trump once said that business is a game and this is the way
he allows himself to not get too stressed or take it too seriously.
Remember guys - YOU are the ones choosing to do this. Nobody is
forcing you to try and make a bunch of money. You signed up for
this and so accept what comes with it.
30
18
S P E N D
M O R E
$
T H A N
Y O U
A R E
U S E D
T O
18
You cannot save yourself rich and you shouldn't even begin to try.
It's probably 1 of the biggest mistakes you can make.
You are already BROKE. So what's the point of saving your pennies?
You need to figure out how to make the pounds.
Does it make a difference if you have 3k or 14k in the bank? NO.
Your lifestyle isn't going to change. What you need to do is increase
your cashflow.
Big cashflow = great lifestyle
It doesn't really matter how much $ you have saved in the bank.
Imagine you went to the casino and won 100k. If you started living
like a baller you would quickly run through that money. So this
PROVES how money saved in the bank doesn't matter.
What you need is CONSTANT NEW MONEY. You need fresh sums of
cash coming into your bank. So my advice is even if you're broke
spend as much money as you can because you have nothing to
lose.
Spend money on books, courses, travelling, meeting high value
people, a good gym membership, haircuts, healthy food, discord
communities etc.
Initially you will feel uncomfortable when you increase your
spending but it's the only way you will progress.
Also, you need to ask yourself - what's the point of making money?
It's to fucking enjoy your life.
Don't be a tight nerd. It's better to enjoy your life while you are
grinding and building for a better future. Than to save every penny,
be miserable and most likely never even get rich.
I really want you to understand that you're not going to get rich
from saving money. It will never ever ever ever ever ever happen.
Keep re-reading this sentence until it makes sense.
31
laws
19
D O N ' T F O C U S
T O O M A N Y
I N C O M E
S T R E A M S
O N
20
S O L V E
P R O B L E M S
F O R $
21
S P E N D M O R E
$ T H A N Y O U
A R E U S E D T O
19
D O N ' T
F O C U S
T O O
M A N Y
I N C O M E
S T R E A M S
19
O N
Don't try and build 6 businesses at once. It's very foolish. You need
to focus as much as you can on 1-2 things. Imagine trying to build a
YT channel, become an expert copywriter, high ticket sales, make a
meme page on IG, date girls, go to the gym, try affiliate marketing.
It's IMPOSSIBLE. You won't make any progress. You need to focus.
The more things you focus on, the less chance you have of making
the business successful.
Every business is the same. You provide a product or service and
get money in return. So you have to learn the industry and become
skilled at whatever you are providing. If you are trying to make
money from 6 different things then you will never go anywhere.
1 common mistake is to get shiny object syndrome. You start 1
thing and then see your friend make some money in another thing
and then immediately you want to switch what you're doing.
BIG MISTAKE.
You have to learn how to focus on yourself. It's easy to get FOMO
when you see other people winning.
But understand that it isn't what they're doing that's making them
money. It's because they're GOOD at what they're doing.
If you're good at anything you will start making lots of money.
Also, it’s foolish to compare your money journey to someone else’s
because you don't know how long they have been working on it for.
They could have spent years working on that 1 thing. Whereas you
just started.
32
20
M O M E N T U M
20
Money makes money. Business becomes easier as you progress
because you get good at whatever you're doing, you have a good
network and you can delegate a lot of tasks to other people.
At the start it's hard to get clients but then it gets easier as you get
testimonials, referrals and you figure out what to do.
Also you will become more motivated to work hard when you start
getting money. You will have more energy.
The beginning is 100% the hardest because you have no guarantee
/ proof that it's going to work but you got to stick it out and trust it
will pay off.
Everyone you are admiring right now went through the same
process where they were unsure whether the work was going to
pay off. It's part of the game.
A lot of people DM me asking how to stay motivated. I tell them
they haven't got a motivation issue. They have a results issue. If
you're not getting results then it's easy to get discouraged.
Persevere through it.
It’s the same thing with growing your social media pages.
The more followers you get
the more followers you get
Newton's 1st law of motion states that objects at rest tend to stay at
rest, while objects in motion tend to stay in motion.
So the key is get shit moving.
My Twitter growth increasing every month
33
21
S O C I A L
P R O O F
21
The reason why it's so difficult at the start is because you have 0
social proof and therefore, others don't trust you.
Who are you more likely to buy from? A company with endless
social proof or a guy on social media with 3 followers telling you he
is the best?
This applies to everything in life. If you DM a chick on IG with 1
million followers and a blue tick there is a very good chance you're
going to get a response.
Anon account with 3 followers? No response.
This is life. If you are selling products online then you must make
your profile look as trustworthy and good as possible. You need to
establish credibility.
The more authority and credibility you show, the more money you
will make.
Why did you buy this course? Because you can clearly see that I
know what the fuck I am talking about when it comes to making
money. Whatever you want to sell think about how you are being
perceived online
There are many ways to show social proof:
-reviews from customers - written + video
-show you working with a high-profile customer
-make a video explaining what you are selling showing specific
knowledge
-get co-signed by other big people in the space
34
-show existing customers that are working with you .. I would
literally bring door to door customers to the other persons door to
talk to them and show them that we are legit
-talk about something a lot - this mainly applies for online
businesses. If you talk about a product over and over again it gives
it a type of legitimacy because if it wasn't legit why would they
keep talking about it?
I have friends who have crypto discord servers and they make daily
YouTube videos helping people and giving them the breakdown on
certain NFTs + Cryptos. This builds trust and people WANT to join
the discord.
When it comes to selling online, the more content you produce =
the more trust you build.
Think about all the celebrities you know. You've probably met none
of them but you feel like they are your friend / you know them. This
is because you have watched so many videos of them.
If you're a personal trainer you could show your certificates,
transformations from clients you've worked with, videos explaining
the difference between certain exercises / diets. You can also PAY
other people in your niche to promote you. You can pay others for
Retweets, pay for shoutouts on IG, pay for collabs on YouTube, pay
to be on other people’s podcasts.
You can pay for anything in this world. Money talks.
Let's go back to the previous example - you're a Personal trainer. If
you’re just starting out you might have 100 subscribers on YouTube.
To blow up your channel it is a good idea to collab with another
fitness channel in YOUR NICHE. If you're helping guys lose fat with
the Keto diet. Then it is ideal to find another channel who is doing
the same thing. Because then you have the same target audience.
35
When I was selling boilers door to door I would have many tricks up
my sleeve to get more sales. One of them is to constantly talk about
all the other houses we installed boilers in on THEIR ROAD. And if
they asked who I would tell them the exact houses and had
pictures on my phone of the boilers and our team installing them.
This would build trust with them and they would know what we
were legit. This is something I am always talking about with the
guys in my private network (NEW MONEY). Show social proof and
you will instantly increase your sales.
The more social proof you can show then the higher price you can
charge.
If you're the best you can charge the most. Imagine you wanted to
get boxing lessons. If Floyd Mayweather agreed to train you .. I am
sure you would be happy to pay more money for the lessons
compared to some regular coach.
This applies to EVERY business or thing you could sell. People don't
mind paying more money if you show you are better than your
competitors.
Kylie Jenner can SELL anything she wants. Because she has
hundreds of millions of followers on IG which is tons of social proof.
You TRUST her because others also follow her.
36
laws
22
I N C R E A S E Y O U R
P R I C E S W H E N
Y O U C A N
23
D E L I N K T I M E
F R O M $
24
S E L L T H E
B E N F I T , N O T
T H E P R O D U C T
22
I N C R E A S E
Y O U R
P R I C E S
W H E N
Y O U
C A N
22
You are never going to get rich selling your product for as cheap as
possible. Competing on price is foolish. Don't be afraid to charge
high prices if you genuinely believe in your product.
If you are giving people something that is helping them then you
shouldn’t' be afraid of constantly increasing the price.
At the end of the day the WHOLE WORLD is doing it. Inflation is
happening all the time. The price of everything is going up so you
should also increase your prices.
As your reputation + social proof increases it allows you to increase
your prices.
Imagine you're a personal trainer and then go on the Joe Rogan
podcast and talk about fitness + health for 2 hours. You can easily
increase your prices because now you have credibility. It's all about
positioning.
That's also the beautiful thing about working for yourself you can
choose how much $ you get.
I have a Snapchat business where I give people promos and sell a
mixture of things. But promos is my main thing. I charge really high
prices because I have a lot of views on my stories and I bring people
a lot more money than they pay me.
People actually trust you more when you increase your prices. It
might sound crazy buts it's true. If you regularly increase your prices
people think it's got to be legit. This is because if you really believed
in your product would you charge such a low price? NO.
Would you want Louis Vuitton if it was cheap? NO.
High price = valuable = scarcity
37
Lets say you are a photographer and you take pics that are 6/10
you might be able to charge. Well if you take 10/10 photos
you can charge what u want to the right customers because people
who desperately want good photos taken are willing to pay any
amount of money.If someone was hiring a photographer for their
wedding then they are going to pay a lot of money for that
photographer. They dont want the cheapest guy.They want the
best guy.
Lets say you need to get some good photos taken and you are
looking for a range of photographers.
You aren't going to choose the guy with cheap prices because you
assume they aren't good.
So sometimes u just gotta increase your prices to be taken more
seriously.
38
23
D E L I N K
T I M E
F R O M
$
23
You are never going to get rich trading your time for money.
Initially it's something that you do but quickly you got to find
systems that are going to make you money without your time
being involved.
If you sell your time for $ you are capped at a certain amount of
money because there is only 24 hours in a day. But if you sell
something which doesn't require your time then you can make
endless amounts of cash.
Imagine you are selling sports trainers on your website. This doesn't
require your time and can be selling while you are asleep. You could
be asleep and make 10 sales. And if you keep growing the business
it can make you 40 sales while you're asleep. There is no limit to
how much money you can make.
I see a lot of guys sell their time for extremely cheap prices. This is
foolish. Your time is the only thing that you must be stingy with.
Don't give others your time unless there is a good reason to do so.
If you are making money without spending much time on it then
you have MORE TIME to make even more money.
Initially it's ok to trade time for money. But you cannot be doing this
forever. Don't be 1 of those guys who are afraid of hard work at the
start. You got to be hungry for the money and then create systems
later.
39
24
S E L L
T H E
B E N E F I T ,
N O T
T H E
F E A T U R E S
24
People don't buy things because of the technical features of your
product. They purchase because of the BENEFITS they will receive.
These are the points you need to stress in your marketing. The
things they're going to GAIN.
Nobody cares if your sports trainers are made from X materials.
They care that it will make them look cooler and girls will want to
fuck them.
People buy things to make them feel important, high status, cool
and to solve their problems. They don't give a fuck about the actual
product. They care what it DOES FOR THEM.
When you focus on the benefits and not the features you can
charge higher prices because the perceived value of your product
is far higher.
Imagine you are trying to sell laptops. Do you think the average
buyer cares if the laptop has X amount of data vs Y amount of data?
NO.
They care about which laptop is quicker and more reliable. So in
your marketing you will mainly talk about this. NOT the small
details and exact numbers.
Also your product becomes more memorable when you talk about
the benefits. People will associate your product with the thing you
are focusing on. So they will remember your laptop as the really
quick one and have more chance of buying.
It also allows you to target specific audiences better. Imagine you
are trying to sell a gaming laptop. You will mainly focus on how this
laptop is super quick which allows you to game on it for hours
without any lag etc. Then all the gamers will see your laptop as the
best one.
40
You must remember that you are competing with lots of other
people in the market who are talking lots of rubbish about specific
details, you need to just focus on the benefits and you will destroy
everyone.
When I was selling boilers this is all I did. I would say that these
boilers are BRAND NEW and so they will keep your house warm all
year because they have 0% chance of fucking up. I wasn’t focusing
on boiler specifications; nobody gives a fuck about them. They just
care what your product does for them.
Nobody wants a faulty boiler because it takes a lot of effort to get
fixed.
I suggest you guys make a list of all the benefits your product can
give the customer and focus on this in your marketing.
If you can't make a list of the benefits the product gives then
maybe it's not a very good product. Because it should have a list of
benefits even if the benefits are that it removes some type of pain.
Humans are quick to think “what’s in it for me?”.
So by focusing on the BENEFITS they quickly realise what they are
gaining from listening to you and buying from you.
If you list a bunch of features they distrust you and you seem
ingenious.
Like why does it matter that product A has xyz. All that matters is
that product A does XYZ for the customer.
When they sell expensive cars, watches.. they don’t focus on the
features and fancy details.
They tell you that it will increase your status and make you more
appealing to women.
41
laws
25
S O C I A L M E D I A
I S N O . 1
26
Y O U R
C U S T O M E R S
A R E W A I T I N G
F O R Y O U
27
S E L L T H E
B E N F I T , N O T
T H E P R O D U C T
laws
25
S O C I A L M E D I A
I S N O . 1
26
Y O U R
C U S T O M E R S
A R E W A I T I N G
F O R Y O U
27
S E L L T H E
B E N E F I T , N O T
T H E P R O D U C T
25
S O C I A L
M E D I A
I S
N O . 1
25
I see a lot of people make some money and immediately think to
invest it in real estate. Listen we live in a different era now a days.
Physical real estate isn't the best asset anymore.
The best asset in 2022 and moving forwards is DIGITAL real
estate.
Having a large audience on social media profiles is far more
important than owning a small house giving you $1k profit a
month.
A big YouTube channel can make you $100k a month. Much
better.
I don't believe in getting rich slowly, there isn't any point. It's all
about making the money while you are still young enough to
enjoy it.
Whatever business you have, can be promoted via social media.
-Only fans model? You can use social media.
-Selling t-shirts? Create a website and promote it via social
media
-Personal trainer? Much better to promote yourself via social
media than to go into gyms. It's easier and more profitable to
train clients from your own house over a Zoom call than to train
them in a busy gym. It’s all about the freedom.
-Selling cool kitchen appliances? Sell them on a Shopify store.
Social media is more cost + time efficient than the old school
ways of advertising. Imagine putting leaflets into someone’s
door when you could just run an ad campaign and reach more
people.
42
You can just pay a big influencer to promote your podcast and
reach lots more people. It won’t just help you with business it will
help you with lots of areas in your life:
- dating
- networking
-finding business partners
- finding staff
- finding specialists .. imagine if you have a problem but you have
lots of clout. You can find the best answers because you have
such a strong network.
Even if you want a job and work for someone else it’s easier to
apply on social media.
Imagine you want to be a video editor it is better to have a great
profile with all your work and videos than to just send some
crappy CV.
Clout is becoming more and more important as every year
passes. You are literally JUDGED on the number of followers
you have.
Would you have bought this course if you saw I had 20
followers? No. You would have not trusted me.
43
26
Y O U R
C U S T O M E R S
A R E
W A I T I N G
F O R
Y O U
26
You should never be afraid of selling or putting yourself out
there. If what you are selling is GOOD then people want it.
You are literally doing a disservice to society by not giving people
what could help them.
Selling isn't evil. You have just been brainwashed to believe this
because they want people working these shitty jobs.
Everything in life is sales.
Most people I talk to are scared of selling because they are afraid
of being rejected. They view as it a sign of failure. You got to
change this mindset.
Being rejected is part of the game. For every 1 person who
doesn't want your product there might be 1 person who LOVES
IT.
You are going to let all the people who don't want it stop you
from providing it to all the people who do want it?
Stop thinking about the people who will say NO and think of
those who will say YES.
The worst thing possible is that someone says NO to you. It's not
that serious.
Get over yourself. There are 8 billion people in the world. A few
NOs doesn't mean anything.
You don't need that many customers to get rich, you are
incorrectly thinking that you have to appeal to everyone. You
don’t.
44
Another thing to remember is that EVERY SINGLE BUSINESS
faces lots of rejection. The biggest companies in the world get
tons of hate and rejection.
You don't need that many customers to get rich, you are
incorrectly thinking that you have to appeal to everyone. You
don’t.
Another thing to remember is that EVERY SINGLE BUSINESS
faces lots of rejection. The biggest companies in the world get
tons of hate and rejection.
There are MILLIONS of people who say "fuck Apple", "fuck
Starbucks", "fuck Nike".
Yet these are all some of the biggest companies in the world.
If you're really that scared of rejection then maybe business isn’t
for you.
Imagine if Bezos got discouraged after his 1st rejection...
Imagine if Walt Disney listened to all the criticism ... we wouldn't
have Disney.
You got to stick to your guts and trust yourself that you will get
it right.
Even if you have the best product in the world you will still get a
lot of hate which is why you can’t take it personally.
Don’t take it personal because even if you have the best product
in the world people will start criticising your personality and say
that your wife is ugly.
45
Jeff Bezos gets slandered because he has dating issues and he
arguably has best product service in world so you are never
going to escape criticism. It’s part of being a boss.
You either deal with the hate of producing and creating things
for the world or you deal with the frustration and suffering of
working for someone else for pennies.
46
27
M I X
B U S I N E S S
W I T H
P L E A S U R E
27
Business doesn't have to be boring. It actually is super fun when
you are working with good people and making money.
There are ways to make business more enjoyable. For example,
go for lunch with your serious friends.
It is way more satisfying to achieve things than to waste your
time and life mindlessly consuming.
Way more satisfying to achieve IRL than in the metaverse /
Netflix.
The good thing about being really profitable in business is that
you can pay people to do the shit you don't want.
You can just focus on the things you want to do but initially you
might not be able to afford doing this so you have to do
everything yourself.
Part of the game. 1st step is the hardest.
Change your mindset to understand that everything is work.
When you go to the gym, this is part of your work / business.
Your staff and business partners will treat you better if you are
jacked. Your potential customers will love you more if you have
an imposing physical presence.
However, don’t get it twisted. Business doesn’t have to be fun,
sometimes shit sucks and its super hard and stressful.
The reality of life is sometimes what you’re doing sucks and you
don’t want to do it but you have to do it anyway.
47
Again this is why your network is super important. If all your
friends are working towards making lots of money then it’s
going to be easy to push hard and make more money because
you don't want to slow down in comparison to all these people.
Sometimes u don't want to do the "hard" stuff in business.
Sometimes u just want to brainstorm with your friends over the
phone.
This might not be as useful as the hard stuff but it can be super
productive as well and you can do this when you’re tired etc.
Always some shit to do.
48
laws
28
F I N D
O U T W H Y
Y O U R
C U S T O M E R S
H A V E B O U G H T
29
M A K E
P E O P L E F E E L
I M P O R T A N T
30
R E P U T A T I O N
I S S U P E R
I M P O R T A N T
28
F I N D
O U T
W H Y
Y O U R
C U S T O M E R S
H A V E
B O U G H T
F R O M
Y O U
28
If 1 customer bought from you for reason X then there is basically
a 99.999% chance that other customers will buy from you for
reason X.
So in your marketing you need to focus on X. This is why it's very
important to ask people who have bought from you WHY they
bought from you.
It doesn't matter what product you are selling. Ask people WHY
they bought.
If you are selling MERCH ask them what part of the design they
liked. If they bought because of the colour design or the overall
message of the brand.
FIND OUT THE REASON so you can focus on that in your
marketing.
If you don't know the reason why people are purchasing then in
your marketing you will have no idea what to focus on.
Your current customers are going to be a good indication of your
future customers. So by knowing their reasons for buying you
KNOW EXACTLY who your target audience is.
Every successful business owner will tell you that the most
important thing you can know is who your target audience is.
Imagine if you were an only fans girl and the only people seeing
your page were girls. It wouldn't be ideal. You would be losing
out on a lot of money.
Also you need to remember that you aren’t targeting everyone
in business. So in your marketing DO NOT try and appeal to
everyone. I have made this mistake in the past.
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29
M A K E
P E
F E E L
I M P O
W H E N
T H E
F R O M
Y
O P L E
R T A N T
Y
B U Y
O U
29
When someone purchases something from you, they should feel
good about it. Nobody likes wasting money or spending it on
something they are unsure about.
I have 8 Rolexes (at the time of writing) and have bought all of
them from 1 jeweller in London. This is because every time I go
they treat me very well and so they've got my loyalty. If they
treated me shit the first time I would have probably just gone to
their competitor. And they would have lost out on 7 more sales.
People buy things because of emotions NOT logic.
It doesn't matter if you're 10% "better" than your competitors IF
they make the customer FEEL 50% better. Emotions rule the
world.
As men we like to view everything under logic but this isn't the
reality of the world. As humans we are all more emotional than
we realise and we make impulse decisions to purchase
something.
If someone feels good buying from you the 1st time they will
return to you.
Everything we do is to FEEL good.
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30
R E P U T A T I O N
I S
S U P E R
I M P O R T A N T
30
Your reputation is very important and this point ties in with the
social proof point.
If others talk good about you all the time then it's going to be
very easy to make money.
Never screw people over. It's shitty behaviour and also it will cost
you much more money in the long-term.
Once someone finds out about your shitty business dealings
then they won't want to associate with you and even will bad
mouth you which will cost you more money in the long term.
You can’t hide anything on the internet now a days..
Every time I have heard stories of someone fucking over their
business partner it haunts them and they end up in a shitty
situation. You will already have enough hate to deal with from
the broke boys who are jealous of your success.
You don’t need extra hate.
Many of you reading this might not understand that success is
very exponential.
But you will never receive those exponential gains if you shoot
yourself in the foot, early in the game.
Deal with people with respect and you won't have many
problems in business.
You never know who you are dealing with.
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laws
31
L O Y A L T Y I S
N O . 1 T R A I T
I N
S T A F F / T E A M
32
F I X T H E
P R O B L E M
I M M E D I A T L Y
33
A N A L Y Z E
E V E R Y O N E Y O U
K N O W
31
L O Y A L T Y
I S
N O . 1
T R A I T
I N
S T A F F / T E A M
31
Loyalty is more important than competence in business.
Treat your close team with respect and put them on if you have
opportunities for them.
They are going to make or break you.
Guys will literally ask their friends for discounts and then pay full
price to a trillion-dollar company like Apple?
It’s good if your friends are making lots of $ :
1. More money in your close circle
2. Increased flexing power
3. they won't ask you for shit
4. motivates you to push harder if you see your friends killing it
There is no point working in business with other people.
Teaching them a ton of game. Sharing secrets. Sharing game
and then for them to ditch you as soon as they think they can do
it themselves.
Only work with people who share the same values as you.
If you have a bad feeling about someone cut them out your
business instantly. I've made this mistake in the past and it never
ends well.
Also loyal staff / partners will work harder and better for the
team. If someone doesn't like you and they are just collecting a
cheque they will do the bare minimum it takes.
They won't go above and beyond for you. And anyone who is
making good money knows that it's al about going the extra
mile.
52
Loyal team mates are also more fun to work with. They are going
to be there for you even in the rough or uncertain times.
What's the point of working with someone who is going to leave
you as soon as your business hits a plateau.
Also, its inefficient to keep getting new people on your team. It
takes time to train them. Takes time to get them to do certain
things. There are a lot of things
You don't want your company to be an apprenticeship for
people and then they ditch you and go to your competitors. That
would be awful.
When you invest time and energy into something you want to
see a return on your investment.
Let's say you are working with someone called John.
You don't want to spend months training John telling him how
to do things for him to go and ditch your team
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32
F I X
T H E
P R O B L E M
I M M E D I A T L Y
32
Nothing in life will ever fix itself. If something isn't working then
find out what the problem is and then fix it ASAP.
Problem with PayPal?
Fix it ASAP
Problem with a member of your staff?
Fix it ASAP
Talk to them immediately and find out what the problem is.
Your emails aren’t getting opened?
Don’t wait for weeks and weeks. Change the headlines quickly.
Your website isn’t getting traffic?
Run some ads
TikTok videos getting 100 views?
Make different types of videos.
It’s better to change SOMETHING and get a different result
(better or worse) than to just wait and wait.
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33
A N A L Y Z E
E V E R Y O N E
Y O U
K N O W
33
If you are making 5k a month and your friend is making 50k then
ask them what are they doing that you're not.
I am not telling you to get shiny object syndrome and jump on
their business model but incorporate some of their tricks.
Also, I am not telling you to ask every single person you see
making more $ than you too many questions.
Be good at analyzing without asking too much. Know when to
ask questions and when to keep quiet.
Every good trait someone else has you can add to your arsenal.
Maybe your friend is paying a copywriter to write his emails
which is making a huge difference to his total revenue. Imagine
you get 5% of your sales on emails and he makes 40%. There is a
good chance you need to learn from him.
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laws
34
K N O W Y O U R
P R O D U C T
W E L L
35
O U T R E A C H
36
N E T W O R K I N G
34
K N O W
Y O U R
P R O D U C T
W E L L
34
You must know your product super well. Should be able to
describe the benefits of it instantly with no delays.
When I was doing door to door and stuttered for a couple of
seconds it cost me the sale.
Why should they believe in you and your product when you
don’t believe in it yourself?
There are always objections in business. So if you can’t answer
questions confidently you won’t be able to handle these
objections. Even if you have the best product in the world, it
doesn’t really matter if you cannot explain what it does. Because
nobody likes buying from someone who cannot confidently
articulate themselves.
You turn the complex into the simple.
You can explain it in really simple terms which will make it more
appealing.
If you don't understand it then you will focus on the shitty nonimportant things.
It's not just important that you know what your product is and
the benefits it provides their customers.
It’s important you know WHO the product is for - target
audience and why this is superior to other similar products in the
market.
1. What is your product?
56
2. What does it do?
3. What solution/benefit does it provide to an individual who
buys it?
4. Why is there a need for this product?
5. Why is your product superior to those similar to it?
6. What benefits do you offer that other companies with the
same or a similar product do not?
7. Who is your target buyer? What is their age, gender,
education, income, occupation, and why do they need this
product?
8. What problem are you solving for people with this product?
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35
O U T R E A C H
35
Just like how people cold call others and try to sell them
something on the phone.
You can cold DM people and try to sell them shit but it helps
with a good profile as we mentioned earlier.
Expose yourself on as many platforms as possible.
Don't just be on twitter, be on all of them.
Certain customers love certain platforms and aren’t on certain
platforms.
People associate platforms with you.
If you only post on TikTok and your product is something for old
ppl it won’t work very well because a lot of old guys are on
different platforms.
You are literally leaving TONS of money on the table if you are
only on a couple platforms.
Outreach also links well to the point below about networking
If you want to network with people then you're going to have to
sometimes be the person to message someone first. Not just
clients but business partners staff and shit.
I’ve met a lot of great people through social media simply by
sending a message to them and also I've met a lot of great
people after getting a message from somebody else.
If you believe in what you're selling you shouldn’t be afraid of
trying to sell your product.
58
Outreach isn't just messaging a potential customer about your
product. It’s also about messaging potential business partners/
employees/ friends.
You are far more likely to get a response when your profile shows
you’re a somebody.
Getting live feedback from people is super important and
everyone likes when you show that you are considering their
opinion.
50 Cent many years ago created a website where he would put
snippets of his music for his fans to "test" and listen to. They
would give him feedback in real time and he would make the
adjustments and then come out with the "perfect songs". When
in reality all he did was just adjust the songs to what the listeners
wanted.
This is the power of taking feedback and constructive criticism
onboard.
This is again why you shouldn’t take things personally because if
you do then you cannot make the necessary adjustments that
the people want.
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36
N E T W O R K I N G
36
Networking is crucial.
You need to be speaking to people who also want money like
you. You become who you surround yourself with.
You can collab with other high value guys and that’s going to
help you tremendously.
Your network is going to give you precious information that can
make you millions. Imagine if you have a friend who's big into
crypto and he gives you a play that makes you 10-20x on your
investment. That shit is priceless.
There is no such thing as a successful lone wolf. They don’t coexist.
If you want to be successful you are depending on other people
liking you and trusting you.
It's impossible that you are the best at every possible skill which
is why you need the help of your network.
I am asking my private group (NEW MONEY) all the time for
information on certain crypto projects, residencies in certain
countries and X.
You can't get everything yourself. You need help from others.
This is why relationships with other ambitious people are so
important. 1 of you could be really good at making money but
your friend has a huge social media presence. So, you can teach
him how you make money and he can help you grow your
Instagram to get more bitches.
60
It's hard to meet like-minded people in real life that’s why it’s
becoming so crucial to meet important people online. I've met
so many cool people from Twitter in the past few months and
that's because I have made a conscious effort to grow my social
media. I am currently in the process of growing my YouTube
channel because I know it will give me access to important guys.
I have met so many cool people through NEW MONEY.
Networking is an investment, you get what you put in. You get
the best benefits after you know that person for a long time, it’s
like investing into a stock.
People are like stocks and if you spend time with like-minded
individuals now than when they’re mega rich they will
remember you.
I have given some of the guys in NEW MONEY a job. I invited 1 of
them to personally live with me for 1.5 months in Miami (check
my Twitter) and gave him a job to write my emails at the time
etc.
Mike Tyson went bankrupt but was still richer than most
millionaires because of his access to super high level guys and
his clout. You can never go broke when you have clout and have
connections.
Me in Dubai with my millionaire
friend Sami Loyal
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laws
37
B U I L D I N G
Y O U R S A L E S
T E A M
38
D O N ' T T A K E
T H I N G S
P E R S O N A L L Y
39
H O W
T O D E A L
W I T H
I N F L A T I O N
37
B U I L D I N G
Y O U R
S A L E S
T E A M
37
In business you are either selling your own product or someone
else’s.
If you have a successful product then somebody else is going to
want to sell it for you to try and get a commission. For others to
want to sell for you then you have to already be successful and
have a successful product.
Nobody wants to sell for a loser.
The great thing about building a sales team is that it delinks
your time from money. Others can sell for you whilst you are
doing something else. Also its cool because you are giving other
people jobs/work so you have a bunch of allies.
People don't mind not making that much money initially if they
are gaining lots of experience and knowledge. My door to door
sales team know they're not getting paid much but they are all
improving at sales and gaining a lot of experience so it’s worth it.
I’m sure they don't want to do this forever.
Means to an end.
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38
D O N ' T
T A K E
T H I N G S
P E R S O N A L L Y
38
You can't take things personally in business or allow your
emotions to trump your own logic.
Sometimes people are going to betray your trust or do funny
things. It is what it is. All you can do is minimize the chances of
these things happening. But you should never take anything
personally. If a member of staff betrays you? Cut him off. There is
no time to cry about it.
Don't just be ruthless with others. Be ruthless on yourself with
super high standards.
Demand exceptionalism from yourself. Ask yourself daily if you
fully tried your best.
If not CHANGE IT IMMEDIATELY. We only have a few short years
on this planet. Don’t waste them not achieving what you want.
"It isn't personal it's strictly business" - Michael Corleone
You got to be ruthless with yourself but don't underestimate
how others are also ruthless.
Don't fuck with people unnecessarily because you don't know
the extent to which others are willing to go / hurt you .
If you take things personally you will get discouraged more
easily. Imagine you try to sell your product to 5 people and they
all tell you NO .. and then you stop selling? That would be a big
mistake.
A wise person would try to take some constructive criticism
onboard and find out what he’s doing wrong. You shouldn’t be
negatively affected so easily. Do you think any of the men that
you respect now a days weren't betrayed? weren't attacked?
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I’m not saying to completely ignore everyone’s opinion. The
smartest/most successful men DO CARE what others say, But
not everyone. They pick and choose who’s opinion matters. You
should absolutely care about what your close friends / partners /
team says but not the opinion of a random guy on the internet
across the world.
However, let’s say you are trying to be the best copywriter and a
well-respected copywriter tells you that you suck.
Then maybe it’s worth considering this. So not just your close
friends but also experts in your fields opinion matters. However,
this also could be them trying to keep you down due to jealousy
so you got to learn to analyse the situation.
Again it helps when you don't take anything personally, just be
objective. The people across the internet don't know you really
are in person. Your close team does.
Look at someone like Floyd Mayweather he was sent death
threats regularly, racist comments tons of hate. He embraced
the hate and played a certain role to get even more hate and
attention.
You got to also understand that hate on social media is good.
The more comments someone leaves under your posts / pictures
the more the algorithm boosts your page and the more
attention you will receive = more $.
When you're successful you forget sometimes that there are
tons of losers because you get brainwashed into thinking
everyone is successful and there is so much abundance and you
also keep only winners around you and so you don't see any
losers.
64
Also most of you reading this right now are young. 1% of the worlds
millionaires are under 35. So if you are a young millionaire, in shape,
great social life you are literally such a tiny % ... OF COURSE U ARE
GOING TO BE HATED BRUV.
When I was doing door to door sales I would have a lot of
arguments with my manager over my pay because I wasn't getting
paid enough. He was ruthless about the payments because he
didn't want to cut his profits but he paid me just enough so I
wouldn’t leave.
Everyone’s just trying to feed their family so don't take it too
personal.
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39
H O W
T O
D E A L
W I T H
I N F L A T I O N
39
There isn't any special cure to deal with inflation. The answer is
pretty simple
-Make more $
-Don’t keep money in the bank
-Invest your $ into crypto, property, stocks
-Increase your prices
There are different kinds of investments you can make :
-Investing in assets
-Investing in your reputation
But either way you should spend it. Spend all of it if you can. I
don't really believe in having a huge savings account. I have in
the past when I didn’t know what to invest in but you should be
spending it as quickly as possible. And then make MORE money.
If you're sat on 200k in the bank… You won't be very motivated to
hustle and get more.
You hustle harder when you don't know where the next meal is
coming from.
Inflation is going to happen regardless if you want it to or not.
Another way to deal with inflation is increase your prices. This is
the problem when you work for someone else you can't control
the prices of the company. If you are your own boss you can
increase your own prices by a bigger % than the increase in
inflation.
Truthfully the best investment you can make is in yourself. If you
have skills, good friends and up to date knowledge of the main
things happening in the world then you are always going to be
ahead of the curve. No point panicking over inflation when it will
happen regardless if you want it to or not.
You need to always be growing because inflation is always
happening. If your income isn't going up every single year then
you are actually getting poor.
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laws
40
D I F
T Y
S A L
Y O U
F E R E N T
P E S O F
E S J O B S
C A N G E T
41
G I F T
O F
G A B
T H E
42
T H E V A L U E
E Q U A T I O N –
A L E X H O R M O Z I
I N $ 1 0 0 M
O F F E R
40
D I F F E R E N T
T Y P E S
O F
S A L E S
J O B S
40
- door to door
- telephone sales
- selling over Skype / zoom calls
- emails
- cold DMs / outreach
Telephone sales can be cold calling which is just finding
someone’s number and then try to sell them.
Another thing I have learned in business is that there is huge
power in following up with someone.
If someone doesn't buy the 1st time it doesn't mean they won't
buy the second time.
If you have lots of sales experience you won't be nervous about
following up because you know it’s part of the game.
I really recommend you do lots of different types of sales jobs
because then you can get good at all the different aspects of
sales:
- voice
- image
- body language
I started with door to door and really think it's the most superior
because after you do door to door you will never feel guilty trying
to sell.
Most people’s biggest problem in business is their fear of
selling. They overestimate the consequences, the judgement of
others, scared to put themselves out there.
Door to door makes you become good at using your voice, body
language and also present yourself in a successful manner.
Whereas with cold calling you can be super shy but put a front
on with your voice.
67
Door to door helps you become more comfortable talking to
others. In this year because of social media, we have lost the art
of talking to others and become way too comfortable just relying
on our phones for communication.
This relates to the point below - gift of the gab.
On social media you are mainly talking to 1 certain demographic
(people who think like you). However, when you are knocking on
random stranger’s doors then you meet lots of different types of
people and become comfortable talking to anybody and
everybody.
Often times in business you will get a sale just through sheer
confidence.
When I was selling boilers sometimes, they didn't even want a
boiler but they were interested because of pure confidence.
Initially in business you start off selling for someone else and
then end up selling for yourself.
When I was selling boilers, I would get a tiny % commission on all
sales but now I get 100% on everything I sell. So, view this selling
period for someone else as practice because at least when you
sell your own thing you will be much better off.
If you can remove your fear of selling you will go far in business.
You can be selling a 5/10 product but if you genuinely sell it with
passion and confidence you will make a lot of sales.
Sales is just trying to convince other people to buy your product.
If you can't relate to other people, you won’t be able to get your
point across.
And when you just listen to "smart" people you lose touch with
the masses and are only appealing to 1 small demographic.
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41
G I F T
O F
T H E
G A B
41
Speaking well is an extremely important skill. People take you
far more seriously if you can speak well.
It is super important for networking with successful guys.
Nobody wants to do business with a man who has a huge stutter
problem. Fix it. You are judged on your speech.
The more charismatic you are, the more people will pay
attention to you and take you seriously. McGregor made his
meteoric rise in the UFC not just because of his knockouts. It was
also because of his charm and mic skills. He captivated the
audience. His aura was amazing.
You should be completely confident and very sure of yourself. If
someone is going to spend their money with you then they
should be confident that they will get a good ROI.
Often times in business all you have is your word. If you cannot
speak in a persuasive way that makes people want to believe
you then it doesn’t matter how good your product is. Nobody
wants to pay attention to a robot.
Social media is making people WORSE at communicating.
Everyone relying on text messages and are losing the art of
being able to speak well. You see it all the time. The best
YouTubers are very good speakers.
Your voice is a reflection of who you are. If you can't speak well
and don't appear confident then are you really a successful
dude?
Imagine you went to be a dinner with some multi-millionaires
and were pitching your idea to them.
69
Would they invest in you if you stuttered and didn't make eye
contact the whole dinner? NO!
So why would someone on social media who’s on the internet
trust you if you do the same?
It’s not just about speaking well it’s about reading the room and
knowing how to speak in front of certain crowds. When you
meet your gfs parents you don't act like a loud obnoxious
dickhead.
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42
T H E
V A L U E
E Q U A T I O N
–
A L E X
H O R M O Z I
I N
$ 1 0 0 M
O F F E R
42
Most people in business focus on the top half of the equation.
This is an amateur mistake.
You need to be focusing on the bottom half.
Basically, the bottom half shows the time delay between the
customer buying the product and receiving the benefits. And
also the sacrifice needed on the customers behalf to receive the
benefits.
When you buy a sandwich from the supermarket there is no
time delay or sacrifice needed to receive the benefits. So you can
just focus on the top half of the equation if you were the
supermarket.
However, if you are selling a fat loss workout program you should
be telling your potential customers how they can lose their fat
and get abs without spending years in the gym and not much
effort. This sounds way more appealing to them than telling
them that they are definitely going to get ripped and look
amazing.
71
I have purposefully not explained this point fully because I want
you all to read the book $100M offer – Alex Hormozi
This is your homework
When I sold boilers I would always tell customers that it won't
take long for our company to install it. We can get it all done
within a few hours.
Anybody in business can promise the world so your customers
won't trust you much. You have to focus more on the bottom
part of the equation.
How much would you pay for a solution to your problems
immediately? A lot of money.
When you are trying to sell a product it is very tempting to
exaggerate the benefits and the chances of the customer
receiving those benefits.
Whatever you're selling if you show that as soon as they spend
money they get instant benefit.. VERY DESIRABLE.
People want instant results and instant gratification.
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laws
43
I N C O M E I S N ' T
C R E A T E D
E Q U A L L Y
44
C H A R G E
H I G H P R I C E S
45
C R E A T E
U R G E N C Y
43
I N C O M E
I S N ' T
C R E A T E D
E Q U A L L Y
43
Money spends the same. 50k is 50k. But it doesn't get made in the
same way. The goal is to make money as efficiently as possible. But
understand that initially it might not be easy to make money.
Imagine you have a YouTube channel and you film 1 video a day. It
takes you 2 hours to produce.
Every video you produce is an ASSET which will continually get
more and more views as your channel grows.
This is far better than making money at a job. When you work a job,
you are trading your hours for money at a fixed rate.
Whereas when you work for yourself you can set any price you want
and it can keep going up as you get more and more social proof.
Salt Bae (the guy who puts salt on peoples’ steak at restaurants)
CHARGES crazy prices for steak because he has an insane
reputation and everyone wants to go to his restaurants to flex on IG.
He is literally cutting steak but makes millions and millions of
dollars.
If you don't learn to make money efficiently then you will never live
your dream lifestyle.
You guys have to remember that money is simply just a tool.
It's a tool to look after your family + live the good life. We aren't
working super hard for the sake of it.
Having said all of that don't be a little soft soy boy who doesn't do
any hard work because he's trying to be "efficient". First you got to
make a lot of money a month.
73
Until you hit a certain amount per month you shouldn’t worry
about the ideal way of making your money.
Charlie Munger says that the first $100k is the hardest. Do whatever
it takes to get your first stack.
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44
C H A R G E
H I G H
P R I C E S
44
You're never going to get rich selling cheap products. It is much
easier to get rich selling higher ticket products than super cheap
products.
Imagine you sell a $9 T-shirt it will take so many customers to get
rich. Literally need 1 MILLION sales to reach $9M. Far too much
effort.
It is better to sell a product for $9000 and then you only got to sell
1000 to reach $9M.
Which sounds harder?
Most charge very low prices because they are scared of asking for
money. This is a big mistake.
You need to understand that PEOPLE LOVE SPENDING MONEY.
Think about it... we all like going to the mall and spending a lot of
money on new clothes etc. We just dislike being sold to. There is a
big difference.
High prices imply high quality products.
Think about it ... why do you want a Rolex? A Lambo? It's because
its' expensive and so therefore scarce
.
If everybody had a Lambo would you want one?
NO.
You only want it because it's hard to achieve.
Another reason why it is so advantageous to charge high prices is
because you get less issues. Low ticket clients have more chance of
causing you problems and it's just not worth your time.
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People perceive those who charger higher prices as more
prestigious and therefore, more desirable.
So they end up trusting it more. So it's a WIN-WIN for both you and
the customer. They feel happier knowing they get a better product
and you end up making more profit.
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C R E A T E
U R G E N C Y
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People are lazy and they won't buy unless you give them very
good reason to buy.
Why do you think Black Friday is always so crazy? Because there is
urgency. Everyone knows the discount is temporary and they need
to act quick.
You got to give people reasons to act quick. Limited time discounts
work well but you cannot give too many discounts without
weakening your brand.
If somebody feels like they have forever to make a decision then
they won't make it instantly.
This is why people purchase when you give them a deadline,
limited copies of something.
"20 spots left"
"sale lasts 24 more hours"
"only 10 people and this closes down"
I learned this when selling door to door. I had to CREATE URGENCY.
They would say: "I’ll think about it".
I would say: "we won't be installing boilers in this area for much
longer because we only have a limited number of installs per area"
etc.
I would have a few lines rehearsed which I would say.
Another way to create urgency is to let people know how popular
your product or service is and then they will want to buy
immediately.
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When I bought my 1st Rolex they told me that this 1 is super
popular and sells very quickly because it's stainless steel and hold
price very well and actually will go up in price. The HULK Rolex, and
they were right its value increased.
Customers will look at your competitors, read all the reviews in the
world when they have forever to buy. Once their time is limited
they will just go with their gut decision.
It’s easy to create urgency when you understand your customers
pain points. If you know what is causing them trouble / why they
can’t sleep at night then it becomes easy to sell stuff to them.
If I was a personal trainer, I would remind guys that if they don't get
in shape then they won't get laid and women will hate them
forever. You have to tell your customers that if they don't learn now
then they will lose their gf tomorrow and she will cheat on them
with a jacked guy.
This will cause them pain and get them to act.
The goal is to make your customers act ASAP and buy your
product which will ultimately help them.
This might sound savage but this will do them good.
When someone has a big problem that they think you can solve
then they will make their decision immediately. Read this sentence
again.
If someone actually trusted you then they would do anything to
get your product or service.
I told you guys that buying this now and reading this now will be far
better for you than to wait weeks or months. The quicker you read
valuable info and act on it the better.
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You can also offer bonuses if they purchase within a certain amount
of time. This works very well:
" Buy now and get special surprise as well"
" Purchase today and you will get 50% off next purchase"
You need to help them understand why every day, week, or month
without your product hurts their business so they’re compelled to
act as soon as possible.
If you are a copywriter and want to write somebody’s emails then
you need to tell them that if they don't start writing better emails
immediately then they are leaving huge money on the table.
Tell your customers how many other people are gaining amazing
benefits after they have bought your product.
You can add time-limited bonuses.
HOTEL ROOM PRINCIPLE. NO TIME TO WAIT. MONEY U DON'T
MAKE TODAY CAN NEVER BE MADE.
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laws
46
R E P E A T
C U S T O M E R S
47
A N A L Y S E
W H E R E T H E
D E M A N D I S
48
D O N ' T B E
N E E D Y F O R
T H E S A L E
46
R E P E A T
C U S T O M E R S
46
It's much easier to sell to the same customer than someone new.
A prospect turns into a customer after they have purchased once
from you. Once you have a loyal customer they will keep buying
from you.
If someone has bought from you once before then they are a lot
more likely to buy again from you.
As long as they liked the first thing they bought from you the
second and third is a lot easier.
If they hate the first thing they bought from you then it is very
unlikely they will buy again which is why its super important to
make everything you sell really good.
The hardest part about making a sale is getting the trust from the
other person.
But with people who have already bought from you they already
trust you so the process is a lot easier.
Repeat customers can turn into loyal fans / supporters and actually
help you promote your business. This can be the most powerful
form of marketing. Testimonials, positive comments can massively
boost your business. They refer your business a lot more than onetime buyers.
The biggest businesses in the world all rely on customer retention.
We don't just Subscribe to YouTube Premium for 1 month, Spotify
premium for 2 months, buy 1 cup of Starbucks coffee. We purchase
again and again from these companies.
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You got to build your army not lose your tribe.
Let’s say that you are a freelancer and 1 of your skills is that you can
paint. Imagine you do a really good job for someone. They are going
to come back to you and also refer you to their friends and you are
going to make lots of money from just 1 good job / painting.
This will boost your sales + authority as a good painter.
Imagine if everybody only bought 1 iPhone or 1 cup of coffee from
Starbucks... it wouldn’t be a very big business. Every huge business
relies on repeat customers.
Your business won't be very sustainable if you constantly have to go
out and get new customers.
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A N A L Y S E
W H E R E
T H E
D E M A N D
I S
A N D
T H E N
S U P P L Y
I T
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You don't have to invent something completely new.
You can just copy what someone else is doing. If you see someone
making a lot of money using skills you already have. Then just copy
them. Don't overcomplicate this shit.
Do you think there is only:
-1 personal trainer in the world?
-1 guy selling books online?
-1 guy selling his own sports clothing?
-1 guy selling skiing shoes?
NO.
There are many guys doing EXACTLY the things you want to be
doing. So just copy them.
Find out what they are doing well, use it in your own game.
Find out what they are doing poorly and avoid it.
Really is that simple.
Business is just about supplying the demand in a particular niche /
industry.
If you see a certain industry that is growing and is big and you have
the necessary skills to make money in it - then get into it.
I have a lot of friends in my private community (called NEW
MONEY) that have been studying crypto for multiple years and I tell
them they should be creating content around this and networking
with other guys in the space.
Don't worry about "saturated niches". Just focus on delivering a
great product and you will always make money.
It doesn't matter how many people are in a certain market as long
as you get eyeballs on your offer / product then you will win.
Every market is "saturated" if you suck.
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If you want the big money then you have to be super good at
something.
Saturated market means when all the demand is satisfied. This
can't really ever happen.
Because if you are so good then you will replace the current leaders
in the market and steal their customers so therefore it doesn't exist.
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D O N ' T
B E
N E E D Y
F O R
T H E
S A L E
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When someone knows you NEED the sale it repels them.
Nobody likes someone who NEEDS something. You shouldn't come
off desperate for the sale.
Even if you have $0 in your bank and need to make a sale to pay
your rent, don't show the customer this is the case.
Act like you have all the money in the world behind you.
Having an abundance mindset is attractive, others can feel when
you truly are abundant.
There are trillions of dollars in the world. You shouldn't be so
desperate for a certain dollar. There are unlimited customers out
there and you shouldn’t ever feel like you need 1 customer more
than others. This is just your fear of not getting more.
You can push super hard for a sale without coming across as
needy..
You shouldn't be needy for anything in life, it repels the other
person.
Even if you want to be business partners with someone, you
shouldn't be showing them that you need them so much.
Play it cool.
If you sound needy then it makes you seem like you've never sold
anything before. Nobody wants to buy from someone that hasn't
sold before.
Would a chick want to date you if you've never been with a girl
before? No.
Everyone wants and trusts experience.
I'm not just talking about sales, I'm talking about life.
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When you're needy it doesn't feel genuine. It feels forced and that
you want something.
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Conclusion
I suggest you re-read this Ebook a few times. Watch the videos if
you haven't. Re-watch them also a few times.
Make notes on everything. Study it. Put it on your bedroom wall.
And most importantly go out and actually use these laws in your
current business or a business you are looking to start. The best way
of retaining the information and actually benefiting from it is to
USE IT. You only truly learn by doing.
If you haven't yet talked to me on a 1 on 1 call. Message me and we
can get that sorted. Prepare some questions for me if you want and
I can help ya out. Or u can just tell me your current situation and I
will give you a step by step plan on what I suggest for you or what I
would do if I was you.
- MrOverpaid