923343748616
areesha.maryam1@gmail.com
ARISHA MARYAM SIDDIQUI
PROFILE:
An emerging sociologist with an interest in social research, copywriting, and marketing, and has a
combination of theoretical and field experience along with the ability to work independently and
as a cooperative team member.
EDUCATION:
Master’s Batch: 2021
CGPA: 3.54 (2nd position)
2016-19 CGPA: 3.4
RELATED COURSES
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Major: Sociology
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University of Karachi, Department of Social Sciences
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Social psychology
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Methods of social research
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Organisational behaviour
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Statistical data analysis
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Management sciences
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Elementary Journalism and mass communication.
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Urban Sociology
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Community development and research methodologies
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Mass media and communication
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Social problems in Pakistan
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Fundamentals of Social organisations
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Human resource management
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Developmental Editor & QA Specialist at Salsoft Technologies
August 2022 -
Present
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Senior Web Copywriter at Salsoft Technologies
June 2021 –
August 2022
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WORK
EXPERIENCE
Content Executive ebooks at Abtach Ltd.
Feb 2021 - May
2021
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Management Internship at Family education service foundation (FESF) Apr 2018-Jun
2018
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Exchange Participant Manager at AIESEC, Karachi
2018
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RESEARCH WORK
Volunteer at Help International Welfare Trust
Relationship between Artificial Intelligence and Society
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To examine the discursive construction of artificial intelligence in society.
Jan 2018-Dec
CAMPUS
INVOLVEMENT &
PROFESSIONAL
DEVELOPMENT:
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Social media and marketing manager at Official students’ Sports Society, University of
Karachi.
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Conducted a seminar on The Role Of Sports Against Counter-Violence And Societal
Intolerance.
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Participated in International Student’s Convention and Expo, Karachi.
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Attended conferences of youth on climate change in Pakistan.
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Participated in extracurricular, social, and cultural activities at the Department of Sociology,
University of Karachi.
PROJECTS:
SKILLS:
REFERENCES
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Participated in Interuniversity Futsal Tournament 2019-20
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Won HEC Interuniversity football Championship 2020
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Bronze Medal in All Karachi Futsal Tournament, District East
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Community Development and social services within the campus.
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Qualitative and quantitative research.
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Literature review and summarisation of articles.
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Influence of advertisements on consumer’s behaviour.
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Impact of social media on student’s academic performances.
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Administrative Skills
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Critical thinking and problem-solving skills
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Digital literacy and marketing
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Editing & formatting
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Essential sales skill
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Microsoft Office (Word, Powerpoint, Excel)
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Project management
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Snowballing techniques
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Social media management
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Strong research skills
Will be provided upon request