CONSULTIUM
Consulting Competition
B.A.S.H 5.0
Business Associate Special Hours
Company Background
Ola is one of the largest ride-sharing company in India, providing ondemand transportation services to millions of users across the country.
The companies offer a range of ride-sharing options, including
carpooling, bike-sharing, and premium ride services, and have been at
the forefront of transforming the transportation industry in India.
Problem Context
The Indian government has set ambitious targets for the adoption of
electric vehicles (EVs) as part of its efforts to reduce greenhouse gas
emissions and combat climate change. In this context, Ola is facing
significant challenges related to incorporating EVs into their fleets while
also complying with regulatory requirements and maintaining their
environmental sustainability.
Key Issues:
Incorporating EVs into fleets: Ola must find ways to incorporate EVs
into their fleets, which can be expensive and challenging due to the
limited availability of charging infrastructure and the higher cost of
EVs compared to traditional gasoline-powered vehicles.
Regulatory compliance: Ola are subject to various regulations at the
local, state, and federal levels, which can vary widely and create
compliance challenges. For example, some cities have restricted the
number of ride-sharing vehicles that can operate on their streets,
while others have imposed specific requirements for driver
background checks and insurance coverage.
Environmental sustainability: Ola must consider the environmental
impact of their operations, including the use of fuel and electricity, as
well as the emissions generated by their vehicles. In addition, they
must work to minimize their environmental footprint by adopting
sustainable practices wherever possible
The participants are required to make an issue tree classify
all the issue that you will include.
In addition to these key elements, the pitch deck should also include
supporting data and visual aids, such as charts, graphs, and images, to
help illustrate the key points and make the presentation more engaging
and persuasive.
Supportive Data:
1. According to a report by the International Energy Agency, the
transport sector is responsible for approximately 15% of global
greenhouse gas emissions.
2. India has set a target of achieving 30% EV penetration by 2030.
3. The Indian government has announced various incentives for the
adoption of EVs, including tax breaks and subsidies for EV purchases.
4. According to a report by the Society of Indian Automobile
Manufacturers, EV sales in India increased by 20% in 2020 compared
to the previous year, despite the impact of the COVID-19 pandemic.
5. In a survey conducted by Ola, 79% of respondents expressed a
willingness to use electric ride-sharing services if they were available