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2 Self-Concept Maintenance

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SELF-CONCEPT MAINTENANCE
Moral Psychology & Business Ethics
DEPARTMENT OF MANAGEMENT
AARHUS UNIVERSITY
MORAL PSYCHOLOGY & BUSINESS ETHICS
14.02.2023
JANIS H. ZICKFELD
THINK-PAIR-SHARE
Last Week We Talked About Ethics/Morality
Think-Pair-Share
3 min with your neighbors, 2 min on class
1. What are different views on ethics/morality? How to decide
what is right/wrong?
2. What is the is-ought problem?
3. How can psychology contribute to morality?
DEPARTMENT OF MANAGEMENT
AARHUS UNIVERSITY
MORAL PSYCHOLOGY & BUSINESS ETHICS
14.02.2023
JANIS H. ZICKFELD
COURSE STRUCTURE
THEORIES
TRIGGERS & CONTEXTS
INTERVENTIONS
APPLIED CASES
1. Introduction to
Moral Theory
3. Moral
Emotions
7. Nudging
9. Artificial
Morality
2. Self-Concept
Maintenance
4. Social Norms &
Groups
8. REVISE
(Corrupt
Environments)
10.
Whistleblowing
WHAT IS
MORALITY?
5. Moral
Character
(Personality)
MORALITY
DEPARTMENT OF MANAGEMENT
AARHUS UNIVERSITY
HOW CAN WE
INFLUENCE
MORAL
DECISIONS?
11. Corporate
Social
Responsibility
6. Leadership
12. Labor
Economics &
Discrimination
WHAT
INFLUENCES
MORALITY?
13. Moral Limits
of Markets
MORAL PSYCHOLOGY & BUSINESS ETHICS
14.02.2023
JANIS H. ZICKFELD
WHY IS
MORALITY
IMPORTANT?
HOW DOES
MORALITY SHAPE
OUR WORLD?
1. AN EXPERIMENTAL
APPROACH TO MORALITY
DEPARTMENT OF MANAGEMENT
AARHUS UNIVERSITY
MORAL PSYCHOLOGY & BUSINESS ETHICS
14.02.2023
JANIS H. ZICKFELD
PSYCHOLOGICAL APPROACHES TO MORALITY
two dimension of teory
Graham & Haidt (2007); Gray et
al. (2012); Curry (2016)
DEPARTMENT OF MANAGEMENT
AARHUS UNIVERSITY
MORAL PSYCHOLOGY & BUSINESS ETHICS
14.02.2023
JANIS H. ZICKFELD
IS VS. OUGHT
Is
descriptive – how do people act, what kind
of judgements do people make?
Ought
prescreptive - how should people act, what
judgements ought they make?
David Hume (1711– 1776)
is-ought problem – “ought” can never be inferred
from “is”. Merely because something is the case,
does not mean that it ought to be the case.
image: Flaticon.com - This slide has been designed using resources from Freepick, by Flaticon.com
LEARNING OUTCOMES
• Know the motivation to investigate unethical/dishonest behaviour
• Review previous dishonesty paradigms
• Review the theory of self-concept maintenance
• Understand the “slippery slope” and ”steep cliff” of dishonesty
• Criticize studies on dishonest behaviour
DEPARTMENT OF MANAGEMENT
AARHUS UNIVERSITY
MORAL PSYCHOLOGY & BUSINESS ETHICS
14.02.2023
JANIS H. ZICKFELD
Corruption Perceptions Index 2021
Denmark
Score: 88 - #1
DEPARTMENT OF MANAGEMENT
AARHUS UNIVERSITY
MORAL PSYCHOLOGY & BUSINESS ETHICS
14.02.2023
JANIS H. ZICKFELD
DEPARTMENT OF MANAGEMENT
AARHUS UNIVERSITY
MORAL PSYCHOLOGY & BUSINESS ETHICS
14.02.2023
JANIS H. ZICKFELD
WHY STUDY DISHONEST BEHAVIOUR?
• World wide scandals
• Enron, Volkswagen, Danske Bank, Panama Papers
• Corruption Perceptions Index
• 2/3 of the World’s countries fall below the midpoint
• “Endemic corruption” - even in the Western world.
• Small scale unethical behaviour with large consequences
• Misreporting liable income cost nearly $500 billion in US in 2019
• Vital to understand the motivation behind why individuals engage in
unethical behaviour, so we can find better ways to hinder it.
DEPARTMENT OF MANAGEMENT
AARHUS UNIVERSITY
MORAL PSYCHOLOGY & BUSINESS ETHICS
14.02.2023
JANIS H. ZICKFELD
CLASSICAL ECONOMICS
Cost vs. Benefit
• Nobel Laureate Gary Becker: The Simple Model of Rational Crime (‘SMORC’)
predict behavior
• Probability of cheating = Availability of chances to cheat ± Net benefit from
Utility function
cheating
• Adam Smiths ideas of ”homo economicus”
• Individuals are rational profit maximizing agents using cost-benefit analysis in
every decision of life.
Consider this:
• You are sitting in a restaurant and someone asks you to watch over their bag, while
they go to the restroom. What do you do?
• If you found a wallet with $1500, would you keep it or return it?
DEPARTMENT OF MANAGEMENT
AARHUS UNIVERSITY
MORAL PSYCHOLOGY & BUSINESS ETHICS
14.02.2023
JANIS H. ZICKFELD
WHEN ARE PEOPLE DISHONEST?
ECONOMICS
PSYCHOLOGY
Mazar & Ariely (2006)
DEPARTMENT OF MANAGEMENT
AARHUS UNIVERSITY
MORAL PSYCHOLOGY & BUSINESS ETHICS
14.02.2023
JANIS H. ZICKFELD
A LITTLE RECAP ON EXPERIMENTS
• Behaviour is hard to understand
• A plethora of factors are in play!
• How can we try to understand (some) of what is going on?
• = Experiments!
• Ceteris Paribus
• Cause and Effect
• Lab experiments study a hypothesized relationship in a very
isolated setting (high internal, but low external validity)
• Field experiments try to do the same, but in more naturalistic
settings
DEPARTMENT OF MANAGEMENT
AARHUS UNIVERSITY
MORAL PSYCHOLOGY & BUSINESS ETHICS
14.02.2023
JANIS H. ZICKFELD
A LITTLE RECAP ON EXPERIMENTS
• Within-subjects vs. Between-subjects
• Treatment & Control
• Multiple factors?
• Manipulation – how are conditions different? (Indepdent
Variable: IV)
• Experiment Task, what are we testing on? (Dependent
Variable: DV)
Treatment A
• Statistical considerations
• Sample size
• Effect size
• Statistical power
DEPARTMENT OF MANAGEMENT
AARHUS UNIVERSITY
MORAL PSYCHOLOGY & BUSINESS ETHICS
14.02.2023
Treatment B
NO
YES
NO
Control
B
YES
A
A/B
JANIS H. ZICKFELD
TESTING DISHONESTY
2. How to manipulate experimental
factor (IV)?
RQ: Does chocolate intake reduce dishonesty?
1. Formulate (Directed) Hypothesis
3. How to measure the outcome
(DV)?
DEPARTMENT OF MANAGEMENT
AARHUS UNIVERSITY
MORAL PSYCHOLOGY & BUSINESS ETHICS
14.02.2023
JANIS H. ZICKFELD
TESTING DISHONESTY
Think and discuss in pairs (5 minutes)
How would you measure dishonest behavior in the
experiment?
DEPARTMENT OF MANAGEMENT
AARHUS UNIVERSITY
MORAL PSYCHOLOGY & BUSINESS ETHICS
14.02.2023
JANIS H. ZICKFELD
DEPARTMENT OF MANAGEMENT
AARHUS UNIVERSITY
MORAL PSYCHOLOGY & BUSINESS ETHICS
14.02.2023
JANIS H. ZICKFELD
HOW TO STUDY DISHONESTY - PARADIGMS
• Sender receiver game
• Sending a false message to another participant
• Binary, Individual
• The (private) coin flip
• Misreporting a randomly generated outcome
• Binary, deviation of probability, aggregate
• The (private) die-roll
• Misreporting a randomly generated outcome
• Continuous, deviation of probability, aggregate
• The Matrix task
• Nuanced to deal with “levels” of cheating
• Other tasks
• Mind game, Dot task, Tax Evasion Game
DEPARTMENT OF MANAGEMENT
AARHUS UNIVERSITY
MORAL PSYCHOLOGY & BUSINESS ETHICS
14.02.2023
JANIS H. ZICKFELD
Gerlach et al., (2019)
THE MATRIX TASK
• The Matrix task
• 4 minutes, 20 matrices
• Find the 2 numbers that add to ten
• Cognitively demanding
• Shred/recycle answers before collecting pay-off
• No cheating, 3-4 correct
• Pro’s
• Continuous
• Repeated measures
• Differences in cheating levels
• Con’s
• Cognitive ability
• Social desirability at play?
(e.g., Mazar et al., 2008)
DEPARTMENT OF MANAGEMENT
AARHUS UNIVERSITY
MORAL PSYCHOLOGY & BUSINESS ETHICS
14.02.2023
JANIS H. ZICKFELD
DISCUSSION
Why do you think people might be motivated to act
dishonestly?
What personal or situational factors might be in play?
How would you experimentally test such behaviour?
DEPARTMENT OF MANAGEMENT
AARHUS UNIVERSITY
MORAL PSYCHOLOGY & BUSINESS ETHICS
14.02.2023
JANIS H. ZICKFELD
2. SELF-CONCEPT
MAINTENANCE
DEPARTMENT OF MANAGEMENT
AARHUS UNIVERSITY
MORAL PSYCHOLOGY & BUSINESS ETHICS
14.02.2023
JANIS H. ZICKFELD
SELF-CONCEPT MAINTENANCE
The Dishonesty of Honest People: The Theory of
Self-concept Maintenance
•
Introduced the matrix task as a new way to
measure individual levels of cheating
•
Very influential (around 3400 citations)
•
Have been utilized on over 45.000
individuals in different experiments
•
Let’s look at the original findings!
DEPARTMENT OF MANAGEMENT
AARHUS UNIVERSITY
MORAL PSYCHOLOGY & BUSINESS ETHICS
14.02.2023
JANIS H. ZICKFELD
(MAZAR ET AL., 2008)
SELF-CONCEPT MAINTENANCE
• The dilemma of cheating
• Temptation to act dishonestly vs. upholding a
positive self-concept.
• Individuals balance this
• Thus, an equilibrium between deriving some
benefit from cheating, while still maintaining a
positive self-concept.
• Disproving the idea of cost-benefit (“SMORC”).
• Two mechanism at play:
• Categorization
• Attention to one’s own moral standards
DEPARTMENT OF MANAGEMENT
AARHUS UNIVERSITY
MORAL PSYCHOLOGY & BUSINESS ETHICS
14.02.2023
JANIS H. ZICKFELD
(MAZAR ET AL., 2008)
SELF-CONCEPT MAINTENANCE
• Categorization
• “Label” unethical behaviour to not
affect the self-concept
• Stealing bread to help out a hungry
child – unethical?
• Malleability increase à Magnitude of
dishonest behaviour increase
• Boundary – effect until threshold = no
longer possible to avoid moral valence
DEPARTMENT OF MANAGEMENT
AARHUS UNIVERSITY
MORAL PSYCHOLOGY & BUSINESS ETHICS
14.02.2023
JANIS H. ZICKFELD
(MAZAR ET AL., 2008)
SELF-CONCEPT MAINTENANCE
• Attention to standards
• When people attend to their moral
standards, dishonest action more likely
to be reflected in self-concept
• When people don’t attend to their
moral standards, self-concept less likely
to updated
= Moral standards more accessible à
dishonesty will hurt the self-concept à
lower magnitude of cheating (vice versa)
DEPARTMENT OF MANAGEMENT
AARHUS UNIVERSITY
MORAL PSYCHOLOGY & BUSINESS ETHICS
14.02.2023
JANIS H. ZICKFELD
(MAZAR ET AL., 2008)
SELF-CONCEPT MAINTENANCE
SelfConcept
Behavior
I am an honest
person!
Cheating
Categorization
Moral Standards
DEPARTMENT OF MANAGEMENT
AARHUS UNIVERSITY
MORAL PSYCHOLOGY & BUSINESS ETHICS
14.02.2023
JANIS H. ZICKFELD
A FRAMEWORK OF MORAL VIOLATIONS
Ambiguity
Prosocial
Moral
Licensing
Cleansing
Confessing
Distancing
Shalvi et al. (2015)
DEPARTMENT OF MANAGEMENT
AARHUS UNIVERSITY
MORAL PSYCHOLOGY & BUSINESS ETHICS
14.02.2023
JANIS H. ZICKFELD
SELF-CONCEPT MAINTENANCE
Experiment 1
• Testing attention to standards, by reminders (nudge)
• Treatment: Write down ten commandments
• Control: Write down names of ten books
• 2 (type of reminder) × 2 (ability to cheat) betweensubjects design.
• à Matrix Task
Results
•
Participants cheated after book recall, but not
after TC recall, F(1, 225) = 5.24, p = .023)
•
Interaction between reminder and ability to
cheat, F(3, 225) = 4.52, p = .036
DEPARTMENT OF MANAGEMENT
AARHUS UNIVERSITY
MORAL PSYCHOLOGY & BUSINESS ETHICS
14.02.2023
JANIS H. ZICKFELD
(MAZAR ET AL., 2008)
SELF-CONCEPT MAINTENANCE
(MAZAR ET AL., 2008)
Experiment 1
• Testing attention to standards, by reminders (nudge)
• Treatment: Write down ten commandments
• Control: Write down names of ten books
• 2 (type of reminder) × 2 (ability to cheat) betweensubjects design.
• à Matrix Task
Results
•
Participants cheated after book recall, but not
after TC recall, F(1, 225) = 5.24, p = .023)
•
Interaction between reminder and ability to
cheat, F(3, 225) = 4.52, p = .036
Verschuere et al.
(2018)
DEPARTMENT OF MANAGEMENT
AARHUS UNIVERSITY
MORAL PSYCHOLOGY & BUSINESS ETHICS
14.02.2023
JANIS H. ZICKFELD
SELF-CONCEPT MAINTENANCE
Experiment 2
• Increasing attention to standards
• Honour code signage
• Between-subject manipulation of pay-out
($.5 or $2) and attention to standards
(control, recycle and recycle + honour
code)
Results
• Attention-to-standards (F(2, 201) = 11.94,
p < .001), but effect of incentive.
• Honour code eliminated cheating as
performance was not different from
control, F(1, 201) = .19, p = .66)
DEPARTMENT OF MANAGEMENT
AARHUS UNIVERSITY
MORAL PSYCHOLOGY & BUSINESS ETHICS
14.02.2023
JANIS H. ZICKFELD
(MAZAR ET AL., 2008)
SELF-CONCEPT MAINTENANCE
(MAZAR ET AL., 2008)
Experiment 2
• Increasing attention to standards
• Honour code signage
• Between-subject manipulation of pay-out
($.5 or $2) and attention to standards
(control, recycle and recycle + honour
code)
Results
• Attention-to-standards (F(2, 201) = 11.94,
p < .001), but effect of incentive.
• Honour code eliminated cheating as
performance was not different from
control, F(1, 201) = .19, p = .66)
Zickfeld et al. (2022)
DEPARTMENT OF MANAGEMENT
AARHUS UNIVERSITY
MORAL PSYCHOLOGY & BUSINESS ETHICS
14.02.2023
JANIS H. ZICKFELD
SELF-CONCEPT MAINTENANCE
Experiment 3
• Categorization malleability
• A medium for monetary output, tokens, offers
more room for interpretation of moral actions.
• Three conditions; control, recycle and token ($.5)
Results
•
Recycle condition; more matrices, more
cheating F(1, 447) = 34.26, p < .001
•
Token condition, more cheating than recycle
F(1, 447) = 47.62, p < .001
DEPARTMENT OF MANAGEMENT
AARHUS UNIVERSITY
MORAL PSYCHOLOGY & BUSINESS ETHICS
14.02.2023
JANIS H. ZICKFELD
(MAZAR ET AL., 2008)
SELF-CONCEPT MAINTENANCE
(MAZAR ET AL., 2008)
Experiment 4
• Testing whether people recognize their actions
as immoral (update self-concept)
• Predict matrix task without possibility of cheating
• Answered to questions on self-concept (i.e. how
honest do you consider yourself)
People in the recycle condition knew
they had cheated.
Magnitude of cheating was low
Cheating in the experiment did not affect
their reported self-concepts
Result support the idea that cheating “a
little” does not hurt the self concept
DEPARTMENT OF MANAGEMENT
AARHUS UNIVERSITY
MORAL PSYCHOLOGY & BUSINESS ETHICS
14.02.2023
JANIS H. ZICKFELD
SELF-CONCEPT MAINTENANCE
Experiment 5
• Control and recycle
• Beliefs about number of matrices the average
student could solve (4 vs. 8)
• Main effect of the ability to cheat (F(1, 104) =
6.89, p = .01)
• No main effect of the beliefs about average
performance levels (F(1, 104) = .15, p = .7) and
no interaction (F(1, 104) = .09, p = .76).
• Participants cheated when they had the ability,
but independent of beliefs.
DEPARTMENT OF MANAGEMENT
AARHUS UNIVERSITY
MORAL PSYCHOLOGY & BUSINESS ETHICS
14.02.2023
JANIS H. ZICKFELD
(MAZAR ET AL., 2008)
SELF-CONCEPT MAINTENANCE
Experiment 6
• Introducing the “shredder”
• 50 multiple choice questions on general
knowledge ($.10 per correct)
• Transfer results to bubble sheet
• Control: Both sheets to RA who checked
• No-cycle: Answers indicated, RA only
checked bubble sheet (risk of detection).
• Recycle: Original answers shredded (no
detection risk
• Recycle+: everything is shredded
No difference in dishonesty across the three
cheating conditions F(2, 209) = .11, p = .9
DEPARTMENT OF MANAGEMENT
AARHUS UNIVERSITY
MORAL PSYCHOLOGY & BUSINESS ETHICS
14.02.2023
JANIS H. ZICKFELD
(MAZAR ET AL., 2008)
SELF-CONCEPT MAINTENANCE
So what do we know now?
Main points (to remember):
• Dishonesty is NOT a cost-benefit analysis (at least in the
classical economic sense)
• When people can cheat they do so, but the magnitude is
relatively low, so a positive self-concept is maintained
• Very few people cheat ”full-out”
• Dishonesty drops with attention to (moral) standards
• Dishonesty increase with categorization malleability
In conclusion; People are willing to act dishonestly to the degree to
which they can maintain a positive self-concept.
DEPARTMENT OF MANAGEMENT
AARHUS UNIVERSITY
MORAL PSYCHOLOGY & BUSINESS ETHICS
14.02.2023
JANIS H. ZICKFELD
(MAZAR ET AL., 2008)
CRITIQUE OF SELF-CONCEPT MAINTENANCE
• The classic economic model does not necessarily predict more cheating from more
gain
• Rise in the gain can decrease number of crimes
• Experiment with matrix task
• Control vs. safe environment (doing it at home)
• 4.2 vs 16 matrices on average
DEPARTMENT OF MANAGEMENT
AARHUS UNIVERSITY
MORAL PSYCHOLOGY & BUSINESS ETHICS
14.02.2023
JANIS H. ZICKFELD
THINK-PAIR-SHARE
• Can you think of other domains or situations where selfconcept maintenance might influence the propensity to
engage in unethical behaviour?
• Categorization malleability?
• Moral standards (availability)?
• How could we test it?
• How could we critique the studies on self-concept
maintenance?
DEPARTMENT OF MANAGEMENT
AARHUS UNIVERSITY
MORAL PSYCHOLOGY & BUSINESS ETHICS
14.02.2023
JANIS H. ZICKFELD
3. THE SLIPPERY SLOPE?
DEPARTMENT OF MANAGEMENT
AARHUS UNIVERSITY
MORAL PSYCHOLOGY & BUSINESS ETHICS
14.02.2023
JANIS H. ZICKFELD
THE PROBLEM OF “A LITTLE” DISHONESTY
Recall the findings from the Matrix task:
• Individuals cheat to the degree that
they can uphold a positive selfconcept.
• This is in direct comparison to
misreporting liable income ($500
billion a year in the US)
• But how might small scale dishonesty
evolve into large scale dishonesty?
DEPARTMENT OF MANAGEMENT
AARHUS UNIVERSITY
MORAL PSYCHOLOGY & BUSINESS ETHICS
14.02.2023
JANIS H. ZICKFELD
THE SLIPPERY SLOPE
(WELSH ET AL., 2014)
Many papers, including Mazar et al. 2008,
investigate morality at one point in time, but how
does dishonesty evolve over time?
Prediction: The magnitude of unethical behaviour
will increase over time due to moral
disengagement, moderated negatively by a
prevention focus.
DEPARTMENT OF MANAGEMENT
AARHUS UNIVERSITY
MORAL PSYCHOLOGY & BUSINESS ETHICS
14.02.2023
JANIS H. ZICKFELD
THE SLIPPERY SLOPE
(WELSH ET AL., 2014)
Study 1: Gradual vs. abrupt increases in monetary
incentives.
Study 2: Gradual vs. abrupt changes in task
difficulty
Study 3: Gradual vs. abrupt changes in both
monetary incentives and task difficulty
Study 4: Same as study 3, but with an inducement
of prevention focus
DEPARTMENT OF MANAGEMENT
AARHUS UNIVERSITY
MORAL PSYCHOLOGY & BUSINESS ETHICS
14.02.2023
JANIS H. ZICKFELD
THE SLIPPERY SLOPE
(WELSH ET AL., 2014)
Study 1
• The Matrix task, repeated measures (3 rounds)
• Significant correlation between gradual change
in incentives and magnitude of cheating
• No evidence of a slippery slope in the other 3
conditions.
• Hence, people are tempted to cheat in small
amounts, but will increase such cheating if the
incentives rise.
DEPARTMENT OF MANAGEMENT
AARHUS UNIVERSITY
MORAL PSYCHOLOGY & BUSINESS ETHICS
14.02.2023
JANIS H. ZICKFELD
THE SLIPPERY SLOPE
(WELSH ET AL., 2014)
Study 2
• Task: Solve ten math problems each consisting of a string of 10 numbers.
• Answer would pop-up, but participants were asked to hit space-bar to remove it.
• Participants could thus cheat by not removing the pop-up answer.
• In gradual change condition, the problems got more difficult.
• Moral designment measured by an adapted scale.
Results:
DEPARTMENT OF MANAGEMENT
AARHUS UNIVERSITY
MORAL PSYCHOLOGY & BUSINESS ETHICS
14.02.2023
JANIS H. ZICKFELD
THE SLIPPERY SLOPE
DEPARTMENT OF MANAGEMENT
AARHUS UNIVERSITY
(WELSH ET AL., 2014)
MORAL PSYCHOLOGY & BUSINESS ETHICS
14.02.2023
JANIS H. ZICKFELD
THE SLIPPERY SLOPE
(WELSH ET AL., 2014)
Study 3 & 4 (in short):
• Study 3
• Non-student sample & different cheating task
• = Gradual changes led to increased unethical behaviour
• = Gradual changes led to increased moral
disengagement
• Study 4
• Inducing prevention focus by a word association task
• = Gradual changes led to increased unethical behaviour
• = When morally disengaged, those with a prevention
focus cheated less
DEPARTMENT OF MANAGEMENT
AARHUS UNIVERSITY
MORAL PSYCHOLOGY & BUSINESS ETHICS
14.02.2023
JANIS H. ZICKFELD
THE SLIPPERY SLOPE
(WELSH ET AL., 2014)
• The results indicate that unethical behaviour evolves in
magnitude over time, when incentives and task difficulty
increase
• While individuals are likely to cheat to some degree, while
still upholding a positive self-concept, this behaviour can
increase in magnitude due to a gradual rise in incentives
and moral disengagement
• Field work – The Atea Case
•
Corruption and embezzlement started on a very small
scale, but evolved into the biggest corruption scandal in
Danish history (Elbæk & Mitkidis, 2022)
DEPARTMENT OF MANAGEMENT
AARHUS UNIVERSITY
MORAL PSYCHOLOGY & BUSINESS ETHICS
14.02.2023
JANIS H. ZICKFELD
THE BRAIN ADAPTS TO DISHONESTY
(GARRETT ET AL. 2016)
How is the slippery slope of self-serving dishonesty
represented in the brain?
• Using fMRI data on the amygdala, a region that is
intimately involved in processing emotions.
• Results show that activity in bilateral amygdala
tracked the gradual adaption to repeated acts of
dishonesty.
• Specifically, repeated acts of dishonesty generated
less emotional response to dishonest behaviour.
• A biological mechanism that supports a 'slippery
slope': what begins as small acts of dishonesty can
escalate into larger transgressions.
DEPARTMENT OF MANAGEMENT
AARHUS UNIVERSITY
MORAL PSYCHOLOGY & BUSINESS ETHICS
14.02.2023
JANIS H. ZICKFELD
THE STEEP CLIFF
(KÖBIS ET AL., 2017)
• Sometimes the route to corruption leads
over a steep cliff rather than a slippery
slope.
• 4 studies testing whether individuals are
more likely to engage in abrupt or
gradual corruption.
• Important distinction: All experiments use
a collaborative corruption game, instead
of a dishonesty task.
DEPARTMENT OF MANAGEMENT
AARHUS UNIVERSITY
MORAL PSYCHOLOGY & BUSINESS ETHICS
14.02.2023
JANIS H. ZICKFELD
THE STEEP SHEEP CLIFF
THE STEEP CLIFF
(KÖBIS ET AL., 2017)
Corruption game
• 3-player auction game, 5 rounds
• Two competing players receive a budget of 50 credits in every round. In an auction
fashion, they make bids (between 0 and 50 credits) for a prize of 120 credits
• The third player (the allocator) awards the prize to the highest bidder
• The player with the highest bid wins the total prize.
• One of the two players (participant) gets the option to circumvent the fair bidding
process by bribing the allocator.
• Steep-cliff condition: Invite public official on private vacation (advantage in all rounds)
• Slippery-slope condition: Invite public official to banquet, afterwards vacation
DEPARTMENT OF MANAGEMENT
AARHUS UNIVERSITY
MORAL PSYCHOLOGY & BUSINESS ETHICS
14.02.2023
JANIS H. ZICKFELD
THE STEEP CLIFF
DEPARTMENT OF MANAGEMENT
AARHUS UNIVERSITY
(KÖBIS ET AL., 2017)
MORAL PSYCHOLOGY & BUSINESS ETHICS
14.02.2023
JANIS H. ZICKFELD
THE STEEP CLIFF
(KÖBIS ET AL., 2017)
The scholars argue that;
“Contrary to the widespread belief that people gradually slide into corruption down a
slippery slope, the present studies provide novel evidence that people may instead jump
into severe corruption over a steep cliff“
Important considerations:
• The study uses a corruption game which mimics a real-world scenario (CEO’s,
politicians etc.), but do the participants are students with no such experience.
• Possibly just considered a fun game? – and not morally wrong?
• While the matrix task is more abstract, it is a more “hard” test of dishonesty.
DEPARTMENT OF MANAGEMENT
AARHUS UNIVERSITY
MORAL PSYCHOLOGY & BUSINESS ETHICS
14.02.2023
JANIS H. ZICKFELD
WHAT ELSE IS THERE?
• Numerous personal and situational factors can affect dishonesty (Gerlach et al., 2019)
• Cooperation can increase dishonesty (Kocher et al., 2018)
• Work bonuses can increase dishonesty (Gill et al., 2013)
• A lack of time can increase dishonesty (Shalvi et al., 2012; Köbis et al., 2019)
• Darkness can increase dishonesty (Zhong et al., 2010)
• Higher social class (might) increase unethical behaviour (Piff, 2012)
• “Watching eyes” and reminders of social norms can decrease dishonesty (Shahar et al., 2019)
DEPARTMENT OF MANAGEMENT
AARHUS UNIVERSITY
MORAL PSYCHOLOGY & BUSINESS ETHICS
14.02.2023
JANIS H. ZICKFELD
CRITIQUE OF STUDIES ON DISHONESTY
• Sufficient paradigms? Low external validity
(Houdek, 2017)
• Die-rolls, coin flips, the matrix task and even
corruption games are far from the real world!
• Many factors can be in play at once
• Dishonesty is, probably, not just one thing!
• Embezzlement
• Tax fraud
• Corruption
DEPARTMENT OF MANAGEMENT
AARHUS UNIVERSITY
MORAL PSYCHOLOGY & BUSINESS ETHICS
14.02.2023
JANIS H. ZICKFELD
CRITIQUE OF STUDIES ON DISHONESTY
• Most participants are aware of the goal of dishonesty tasks (Skowronek,
2021)
• Participants might act in a desirable fashion
• Validity of tasks is questioned. Are they really measuring dishonesty?
(Heyman et al., 2020; Karg, 2021; Frollova et al., 2021)
• Matrix task might be based on honest mistakes
• Consequently, we still can not say with certainty why
people engage in unethical behaviour and more
importantly, how to stop it.
DEPARTMENT OF MANAGEMENT
AARHUS UNIVERSITY
MORAL PSYCHOLOGY & BUSINESS ETHICS
14.02.2023
JANIS H. ZICKFELD
THINK-PAIR-SHARE
Come up with one unethical behaviour problem, which you consider to be highly
important to investigate
For instance, why do people shoplift?
Why do people inside an organization not report embezzlement before it is too late?
Why do people accept bribes?
How would you experimentally (lab/field) test such behaviour?
Could we test it in any other way?
DEPARTMENT OF MANAGEMENT
AARHUS UNIVERSITY
MORAL PSYCHOLOGY & BUSINESS ETHICS
14.02.2023
JANIS H. ZICKFELD
REVIEW
After this lecture you should be able to…
….understand the main experimental paradigms within the dishonesty
literature
…explain the theory of self-concept maintenance and the
experimental results of the original article
…outline the concepts of the “slippery slope” and the “steep cliff” of
dishonesty
…critique the field of dishonesty research
DEPARTMENT OF MANAGEMENT
AARHUS UNIVERSITY
MORAL PSYCHOLOGY & BUSINESS ETHICS
14.02.2023
JANIS H. ZICKFELD
LITERATURE (1/2)
• Gerlach, P., Teodorescu, K., & Hertwig, R. (2019). The truth about lies: A meta-analysis on dishonest behavior.
Psychological Bulletin, 145(1), 1.
• Gino, F., Schweitzer, M. E., Mead, N. L., & Ariely, D. (2011). Unable to resist temptation: How self-control depletion
promotes unethical behavior. Organizational Behavior and Human Decision Processes, 115(2), 191-203.
• Mead, N., Baumeister, R., Gino, F., Schweitzer, M., & Ariely, D. (2009). Too tired to tell the truth: Self-control resource
depletion and dishonesty. Journal of Experimental Social Psychology, 45(3), 594-597.
• Gino, F., Ayal, S., & Ariely, D. (2009). Contagion and differentiation in unethical behavior: The effect of one bad apple
on the barrel. Psychological Science, 20(3), 393-398.
• Garrett, N., Lazzaro, S. C., Ariely, D., & Sharot, T. (2016). The brain adapts to dishonesty. Nature Neuroscience, 19(12),
1727.
• Mazar, N., Amir, O., & Ariely, D. (2008). The dishonesty of honest people: A theory of self-concept maintenance.
Journal of Marketing Research, 45(6), 633-644.
• Welsh, D., Ordóñez, L., G Snyder, D., & Christian, M. (2014). The slippery slope: How small ethical transgressions pave
the way for larger future transgressions. Journal of Applied Psychology, 100(1), 114-127.
• Elbaek, C.T., Mitkidis, P. (2021, in preparation). Evidence of Ethics and Misconduct in a Multinational Corporation:
How Field Evidence Can Illuminate Motives for Growth of Corrupt Environments in Today’s Business World
DEPARTMENT OF MANAGEMENT
AARHUS UNIVERSITY
MORAL PSYCHOLOGY & BUSINESS ETHICS
14.02.2023
JANIS H. ZICKFELD
LITERATURE (2/2)
• Ayal, S., Celse, J., & Hochman, G. (2019). Crafting messages to fight dishonesty: A field investigation of the effects of
social norms and watching eye cues on fare evasion. Organizational Behavior and Human Decision Processes.
https://doi.org/https://doi.org/10.1016/j.obhdp.2019.10.003
• Gill, D., Prowse, V., & Vlassopoulos, M. (2013). Cheating in the workplace: An experimental study of the impact of
bonuses and productivity. Journal of Economic Behavior & Organization, 96, 120-134.
• Shalvi, S., & De Dreu, C. K. W. (2014). Oxytocin promotes group-serving dishonesty. Proceedings of the National
Academy of Sciences, 111(15), 5503. https://doi.org/10.1073/pnas.1400724111
• Shalvi, S., Eldar, O., & Bereby-Meyer, Y. (2012). Honesty requires time (and lack of justifications). Psychological
Science, 23(10), 1264-1270.
• Kocher, M. G., Schudy, S., & Spantig, L. (2018). I lie? We lie! Why? Experimental evidence on a dishonesty shift in
groups. Management Science, 64(9), 3995-4008.
• Piff, P. K., Stancato, D. M., Côté, S., Mendoza-Denton, R., & Keltner, D. (2012). Higher social class predicts increased
unethical behavior. Proceedings of the National Academy of Sciences, 109(11), 4086-4091.
• Köbis, N. C., van Prooijen, J.-W., Righetti, F., & Van Lange, P. A. M. (2017). The road to bribery and corruption: Slippery
slope or steep cliff? Psychological Science, 28(3), 297-306.
• Gino, F., Ayal, S., & Ariely, D. (2013). Self-serving altruism? The lure of unethical actions that benefit others. Journal of
Economic Behavior & Organization, 93, 285-292.
DEPARTMENT OF MANAGEMENT
AARHUS UNIVERSITY
MORAL PSYCHOLOGY & BUSINESS ETHICS
14.02.2023
JANIS H. ZICKFELD
DEPARTMENT OF MANAGEMENT
AARHUS UNIVERSITY
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