www.JAPublishers.com
(Content Marketing Canvas) ‫ﻣﺨﻄﻂ اﻟﺘﺴﻮﻳﻖ ﺑﺎﻟﻤﺤﺘﻮى‬
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(Canvas Version) ‫رﻗﻢ اﻟﻨﺴﺨﺔ‬
Audit
‫اﻟﺘﻘﻴﻴﻢ‬
Brand
Content Production
Goals
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‫واﻟﻬ ِﻮ ﱠﻳﺔ‬
‫اﻟﺘﺠﺎرﻳﺔ‬
‫اﻟﻌﻼﻣﺔ‬
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‫اﻟﺨﺎﺻﺔ ﺑﺎﻟﻤﺤﺘﻮى‬
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(Project Name) ‫اﺳﻢ اﻟﻤﺸﺮوع‬
Content Type & Mix ‫أﻧﻮاع اﻟﻤﺤﺘﻮى وأﺷﻜﺎﻟﻪ‬
‫إﻧﺘﺎج اﻟﻤﺤﺘﻮى وﺑﻨﺎؤه‬
Channels & Distribution
Workflow & Tools
‫اﻷﻫﺪاف‬
KPIs & Metrics
‫ﻗﻨﻮات اﻟﻨﺸﺮ‬
Customer segments
‫ﻓﺌﺎت اﻟﻌﻤﻼء‬
‫آﻟﻴﺔ اﻟﻨﺸﺮ واﻷدوات‬
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‫اﻟﻤﺆﺷﺮات واﻟﻤﻘﺎﻳﻴﺲ‬