THE EFFECTS OF CULTURE ON TRAVEL THE EFFECTS OF CULTURE ON TRAVEL Culture can be defined as a “ set of beliefs, values, attitudes, habits, and form of behaviors that are shared by a society and are transmitted from generation to generation.” Lack of understanding and inability to communicate with the host culture might result in culture shock for the tourist BALUT (cooked duck egg with embryo) BAGOONG (preserved salted fish) Culture patterns internal forces are changed by “Mass follow class” suggests that a destination first attracts a small number of high-status individuals whose actions are eventually copied by a large number of persons with lower social status. Culture patterns are also changed by external forces