The market for consumer goods is competitive - now more than ever. • now, Success of the companies means offering customers something better than the rest. • The author suggests 4 methods of competition: • And naturally, there are trade-offs among them: • a product that has all the features and can be delivered quickly may have high price for the market There's a separate tare about the way in which firms attempted to compete by adding features to their products, creating monstrosities The assumption that "more is better" led to some very strange and unbelievable products -companies are adding features just because their competitor added them -but once these forces convince the company to add the feature, -and After the excitement has diminished and the feature is no longer shiny -they left with a bloated product. On the other hand, As our technology advances, we’re exposed to more and more possibilities for innovation that changes many areas of our lives But fundamental human needs area like the need to eat, reproduce), will not change. How Long Does It Take to Introduce a New Product? - Actualy It can vary, from hours to centuries. -for example, can you belive that the idea of the Video concersation exsist since 1819s: -since then , business tried to adopt the idea as videoconferencing, but they failed - and a in 2014, it also hadn’t really been figured out. -But we’re in post-COVID era now. -Our world experienced the need to use video conferencing regularly from our homes, jobs, or even schools . -Rarely is there phone without vedio call Application The author mentions that innovation can be Incremental and Radical incremental, in which small adjustments are made to a basic product or device in order to improve slowly and over time - For example smartphones led from simple calling devices to a focus on multifunctionality within the past decade. - the second type is radical, in which an entirely new device or significant changes to an existing one seem to appear in a short time. - An example for this type is washing machine. - Before the washing machine, people had to wash their clothes by hand, which does not only require a lot of work but is also time-consuming. - Memory, muscle, and problem-solving can all be enhanced by the use of technology. - There’s a fear we’ve all experienced: - -which the use of technology might make us weaker. - -As we use our phones to remember everything for us, as we become calculator dependent. - Don, however, believes that technology actually frees up our intelligence to do more, rather than making us weaker — Don Norman mentioned “The advent of new technologies is making books, interactive media, and all sorts of educational and recreational material more effective and pleasurable.” — -My immediate thought, after this quote, is the application TikTok. -It’s an addictive joy to use ,-and if you’ve liked the right material, - your “for you page” can be delightfully filled with educational vedios from around the world. - Of course, there’s the dark side to it as well. “The design must be thought of as a total experience.” — Don Norman Designers must think about all the factors that lead to a successful product. - Like making things that satisfy people’s needs - , in term of function, being understandable and usable and in terms of their ability to deliver emotional satisfaction - They also have to consider the market, competition, pricing.
