Cold Email Writing Templates
Does writing cold emails make you want to vomit and cry at the same time? I think it has that effect on everyone. The
only thing worse is a phone call…don’t even get me started on the effects cold calling has on my immune system.
Anyway. I’m glad you’ve taken the first step on how to stop wasting your time by writing bad emails. Although many
people are moving to Slack, WhatsApp, and other forms of communication, email is still highly used by the majority of
professionals. It’s not controlled by algorithms and it’s a direct way to get in contact with the person you need to be in
touch with.
On the other hand, emails are inherently impersonal and cold in nature. Also, people are easily overwhelmed by their
inboxes and most of the time do not want to receive unsolicited, impersonal emails. If not carefully written, most will go
only in one place – our good friend the trash can.
Having an email template handy will not only save you time, it will give you a higher chance of getting a response.
Coming up with new content for your emails every time can be a long and boring process, not to mention shallow work.
My goal is to shorten your time doing shallow work so that you can spend more time in deep work, doing what you do
best.
In the name of better writing and making better use of your email efforts, I’ve created some email templates for you to
create personal emails that will have a better impact. They each will require a bit of research, because you’ll have to fill
in the blanks about the person you’re emailing. I don’t believe in mass emailing.
There will be 4 intro templates:
•
•
•
•
The “something in common”
The “I saw your post about X”
The “congratulations on X”
The “I heard about you from X”
Which you can combine with the 4 action templates:
•
•
•
•
The “let’s chat about how [your service] can help [brand]”
The “could you put me in touch with the right person”
The “shall we meet for a coffee?”
The “would you like to see [your service] for free?”
Mix and match to work with your own service or product.
I hope they bring you success, and if you have another kind of email you’d like a template for, please feel free to reach
out to me at hello@maevaeverywhere.com, with the subject line “Gimme more templates, fool!”
Happy emailing.
Best wishes,
www.maevaeverywhere.com
Legend
Before you can fill out the email templates, you’ll need to complete this section. You probably
work with different sectors and kinds of clients, so you’ll need to complete this for each job you
do/ kind of client you have. Feel free to print this page out and fill it out by hand and keep it nearby
for when you’re writing emails.
[Your service] What you do to help people + how you do it (e.g. “I help brands get discovered by
targeted audiences by using a long-term, SEO-led content strategy”):
_____________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
[Your clients] Who do you help? (e.g. “Femtech brands that want to raise awareness about their
brand”)
_____________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
[Your mission] Why are you doing this? (e.g. “I want to help empower women to learn about their
bodies via Femtech”)
_____________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
Got it?
Let’s get writing emails, then!
Intro Templates
The “Something In Common”
Hi [Name]!
I was recently [browsing your social media account/reading your website/reading an interview with
you, etc.] and I noticed we both [common point, e.g. are Game of Throne nerds/are Lakers fanatics]. [
[I can’t wait to see Daenerys take the Iron Throne/ You must be thrilled about them taking on the Celtics
in that last game (fill this with something relevant)]. You obviously have good taste, so it inspired
me to reach out to you.
The “I Saw Your Post About X”
Hi [Name!]
I just came upon your blog post called [title of blog post]. I especially love the line [a line from blog
post]. It particularly reminded me that [something insightful that shows you have actually read
their post and thought something]. It really resonated with me, because I [Your Mission]. That’s
why I thought I’d reach out to you.
The “Congratulations On X”
Hi [Name]!
I just read about [brand/person name]’s recent [funding round closing/award/expansion, etc.] on
[source]. Congratulations! [Brand name] has been making waves in the [sector] sector, and I can’t
wait to see it make a bigger impact on [their mission].
Given [brand name]’s growth, I thought I would reach out. I [Your Mission].
The “I Heard About You From X”
Hi [Name]!
I heard about you from [podcast, blog, person where you found them], and I love your approach
about [subject]. I also think that [thought they have shared about subject]. I started reading a bit
more about your work, and it really resonated with me, because I [Your Mission]. That’s why I
thought I’d reach out to you.
Action Templates
The “let’s chat about how [your service] can help [brand]”
I help [Your Clients] with [Your Service]. I was wondering if [brand] already had a [system/strategy]
for this? I’d love to know more about your plan for the upcoming quarter and whether I’d fit in
anywhere to help.
Would you be available for a phone call this week to talk about how [Your Service] can help you
[Their Mission] better?
The “could you put me in touch with the right person”
I love how [brand] does [their mission]. Given that I [Your Service] for [Your Clients], I thought we
would be a perfect fit. Could you put me in touch with the person that handles [Your Service]?
The “shall we meet for a coffee?”
I help [Your Clients] with [Your Service]. I was wondering if [brand] already had a [system/strategy]
for this? I’d love to know more about your plan for the upcoming quarter and whether I’d fit in
anywhere to help.
I’ll be around [Their City] next week. I’d love to take you out for a coffee to talk about [their brand
or their mission]. Would you have a free moment on [provide several options with days and time
frames].
The “would you like to see [your service] for free?”
I help [Your Clients] with [Your Service]. I offer a [free week trial/free sample] with no strings
attached. I can help you [Your Service] and so you can see the results directly.
I generally [your method, e.g. engage with a targeted Instagram audience] in order to [your results
(e.g. get REAL organic, targeted traffic to come to your account].
Let me know if you want more info and I’ll send some over.