TYPES OF SPONSORSHIPS
TYPES OF SPONSORSHIPS
1. Financial Event Sponsor
2. In-Kind Sponsor
3. Media Event Sponsor
4. Promotional Sponsor
FINANCIAL SPONSOR
 Sometimes referred to as cash sponsors
 Leading type of event sponsorship
 A sponsor offers money to an event organizer in exchange for promotions or other
benefits outlined in their sponsorship agreement.
IN-KIND SPONSOR
 In-kind sponsorship provides goods or services instead of physical currency.
 Compared to financial sponsorship, it contributes more value to the event
 Examples:
 Venue Sponsor
 Prize Sponsor
 Food Sponsor
 Digital Sponsor

Not limited to these – there are all types of in-kind sponsorship
MEDIA EVENT & PROMOTIONAL SPONSORSHIP
Media
 Pays for or contributes to the costs involved in social media advertising
 Very helpful for nonprofit organizations and smaller events tend to face, as budgets are
usually limited
 When media sponsors are present, the organizations spend less time and money on the
advertisements.
 Less difficulty of purchasing the media coverage they often require
Promotional:
 Pays for or contributes to the costs promoting the event
MORE EXAMPLES OF SPONSORSHIPS

Sponsors may appear on the scoreboard,
floorboards, rafters, or even rotating
electronic screens.
One major sponsor for an event.
 Company must pay a lot more to be th e
official/title sponsor.
 Ex. Northern Trust Open, American
Express Championship, Tim Horton’s B rier

Company purchases the promotional
rights to an entire stadium.
 Rickshaw, alpha roger, guinea pigs
 Ex. Heinz Field, Roger’s Centre,
Scotia Bank Centre

Only one product in a product category is
granted sponsorship (excludes the
competition).
 Ex. If Coca-Cola is
an official sponsor for
the Olympic Game s, only Coca-Cola soft
sponsor. It is the at the games.
only drink that can
be sold.
 (Not Pepsi)
