Course Code
18
THE SUCCESSFUL
BUSINESS PLAN
ELECTIVE
Basic concepts of Entrepreneurship
L
T
P
C
Core/Elective
4
4
Pre-requisite
Syllabus Version 2020-21
Course Objectives:
The main objectives of this course are:
1. To dedicate enough time for planning, create goals and evaluate performance.
2. To deal with change.
3. To Maintain a healthy cash flow.
Expected Course Outcomes:
On the successful completion of the course, student will be able to:
Develop the ability to discern distinct entrepreneurial traits
1
K3
Know the parameters to assess opportunities and constraints of
2
K4
new business ideas
Understand the systematic process to select and screen
3
K5
business ideas
4
Design strategies for successful implementation of ideas
K6
Write a business plan
5
K6
K1 - Remember; K2 - Understand; K3 - Apply; K4 - Analyze; K5 - Evaluate; K6 - Create
Unit:1
STARTING THE PROCESS
10 hours
Starting the Process – The Successful Business - Getting Your Plan Started - Making Your
Plan Compelling
Unit:2
BUSINESS PLAN COMPONENTS
10 hours
Business Plan Components – The Executive Summary - Company Description - Industry
Analysis and Trends - Target Market – Competition - Strategic Position and Risk Assessment
- Marketing Plan and Sales Strategy – Operations - Technology Plan. Management and
Organization - Community Involvement and Social Responsibility - Development, Milestones,
and Exit Plan - The Financials - The Plan„s Appendix.
Unit:3
IMPLEMENTING THE PLAN
10 hours
Putting the Plan to Work – Preparing, Presenting, and Sending out Your Plan - Looking for
Money - Using Your Plan for Classes and Competitions - Internal Planning for Existing
Businesses and Corporations - Time Saving Tips.
Unit:4
SPECIAL CONSIDERATION
10 hours
Special Considerations – Considerations for Internet ― e-businesses - Considerations for
Retailers -Considerations for Manufactures - Considerations for Service Businesses -Business
Planning in a Weak (or Strong) Economy
Unit:5
OUTLINE OF BUSINESS PLAN
10 hours
Outline of a Business Plan. Business Terms Glossary - Funding Sources - Research Sources –
Entrepreneur‟s Sources – Index - Sample Plan – Cover Letter - Executive Summary -Company
Description - Industry Analysis and Trends - Target Market - The Competition Strategic Position and Risk Assessment - Marketing Plan – Operations - Technology Plan -
Management and Organization - Community Involvement and Social Responsibility Development, Milestones & Exit Plan - Income Statement - Three Year Projection - Income
Statement - Annual Cash Flow Projection - Balance Sheet - Sources and Uses of Funds Assumption Sheet.
Unit:6
CONTEMPORARY ISSUES
Expert lectures, online seminars - Webinars
Total Lecture Hours
Text Book(s)
1
Abrams, Rhonda, „Successful Business Plan‟ ,
2
Jason Fried & David Heinemeer Hansson , „Rework‟Reference Books
1
2
Marty Cagan,Inspired: How to Create Products Customers Love
Steve Johnson, „Where Good Ideas Come From‟
Related Online Contents [MOOC, SWAYAM, NPTEL, Websites etc.]
1
https://swayam.gov.in/nd1_nou20_mg35
2
https://www.entrepreneur.com/article/175242
Course Designed By: Dr. D Kalpana
2 hours
52 hours