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Business Ethics

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Business Ethics: An Overview
Outline
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Introduction
Principles of personal and professional Ethics
What is and What is not business Ethics?
Code of Conducts and Ethics for Manager
Business Ethics Levels
Myths about Business Ethics
Importance of Business Ethics
Factors Effecting the need for Business Ethcis
Introduction
• An Important Ingredient of Management Sciences
• Well known corporate failure brought ethical issues to
the forefront
• Ethics:
▫ Society’s Notion about Rightness or wrongs of Any Act
▫ Involves evaluation of Moral values that becomes norms
• Business Ethics:
▫ Business Ethics, is a sum total of principles and code of
conduct businessmen are expected to follow in their
dealings with their fellowmen such as Stockholders,
employees, customers, creditors, and comply with to enact
the laws of the land and to protect all these stakeholders.
Introduction
• Branch of Philosophy, and is considered as normative science
(based on cultural, religious, political, social realms)
• Distinguished from:
▫ Formal science: mathematics and logic
▫ Physical science: physics and chemistry
▫ Empirical science such as economics & psychology
• Ethics must follow rigorous logical reasoning
• It involves:
▫ Systemizing, defending and recommending concepts of right and
wrong behavior
• Good tool for sorting out good or bad in human interactions
• Heart of intellectual thoughts since the time of Greek
philosopher
Principles of Personal Ethics
• Personal Ethics
▫ Personal ethics is an application of personal values (what
is regarded as desirable) in everything one does.
▫ Also called Morality i.e. general expectation of any
person in any society
▫ The Principles of personal ethics are:
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Concern and respect for the autonomy of others
Honesty and the willingness to comply with the law
Fairness & the ability not to take undue advantage of others
Benevolence and preventing harm to any creatures
What Motivate people to be Ethical?
• People wants to maintain a clear conscience and
would like to act ethically under normal
conditions.
• It is natural for people to ensure that their
actions do not cause any injury to others.
• People are obliged to obey the laws of the land
• Social and material wellbeing depends on one’s
ethical behavior in society.
Principles of professional Ethics
• One’s engagement in any specified activities as
one’s paid occupation.
• Certain basic principles people are expected to
follow in their professional career:
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Impartiality: Objectivity
Openness: full disclosure
Confidentiality: trust
Due diligence/duty of care
Fidelity to professional responsibilities
Avoiding potential or apparent conflict of interest
What is Business Ethics?
• Business Ethics refers to the moral guidelines,
principles, and rules that are important to conduct any
business.
• These are moral values that guides an organization to
achieve their goal.
• Ethical Business behaviors:
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Is expected by the public
Facilitates and promotes goods to society
Improves profitability
Foster business relations & employee productivity
Reduce criminal penalties from public authority and
regulators
▫ Protects businesses against unprincipled employee and
competitors
▫ Protects employee from harmful action by their employer
▫ Allow people in business to act consistently with their
personal ethical beliefs
Why Ethical problems occur?
• It occurs in business for many reasons:
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Selfishness of a few
Competitive pressures on profit
The clash of personal values and business goals
Cross-cultural contradiction in global business
operations
Solution to Ethical Problems?
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May have one or more than one right answer
Sometimes no right answer at all
Logical and Ethical reasoning are followed
Business or Company is considered to be
ethical only if it:
▫ Tries to reach a trade-off between its economic
and social obligation such as:
 Obligation to the society where it exist and operates
 To its people for whom it pursue economic goals
 To the environment from where it takes its resources
What is not Business Ethics?
• Religion preach high ethical/moral standards, but do not
confront contemporary problems
• A good legal system may incorporate many moral/ethical
standards but it may vary from society to society depending
upon social, religious and cultural beliefs
• Ethical Standards are different from cultural traits
• Ethics are different from Feelings
• Ethics is not a science in strict sense of the Term
▫ We draw data from science to enable us make Ethical Choices.
▫ Science does not tell us what should be done in a particular
situation
▫ Any thing scientifically possible may be Un-ethical
• Ethics is not just a collection of values
▫ Values are under-defined, situational, subject to human error.
▫ They cannot assure true Ethical conducts.
Code of Conducts and Ethics for
Manager
• Manager must observe the following ethical
values:
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Integrity
Impartiality
Responsiveness to the public interest
Accountability
Honesty
Transparency
Business Ethics Level
• Ethical and moral issues in business can be
examined at several levels:
▫ Individual or personal
▫ Organizational, and
▫ Macro, such as:
 Industry
 Societal, and
 International.
Individual Level
• We all experience ethical challenges at the individual or
personal level.
• These include situations we face in our personal lives that are
generally outside the work context. Questions or dilemmas
that we might face at the personal level include:
▫ Should I tell the cashier that he gave me change for a $20 bill
when I gave him a $10 bill?
▫ Should I notify my bank that it credited someone else's $100 to
my checking account?
▫ Should I cheat on my income tax return by inflating my
charitable contributions?
▫ Should I return the extra merchandise that a store accidentally
sent me?
• If an ethical issue involves or is limited to an individual's
responsibilities, that person may examine her or his own
ethical motives and standards before choosing a course of
action.
Organizational Level
• People also confront ethical issues at the organizational level in their
roles as managers or employees.
• However, these issues may carry consequences for the company's
reputation and success in the community and also for the kind of
ethical climate or culture that will prevail on a day-today basis at the
office.
• Issues posed at the organizational level might include:
▫ Should I overlook the wrongdoings of my peers and direct reports in the
interest of company harmony?
▫ Should I perform an unethical or illegal act to earn a division or workunit profit?
▫ Should I offer a kickback to ensure I get the client's business to meet my
sales quota?
▫ Should I make this product safer than required by law, because I know
the legal standard is grossly inadequate?
▫ Should I accept this gift or bribe that is being given to me to close a big
deal for the company?
• If an ethical issue arises at the organizational level, the
organizational members should examine the company's policies and
procedures and code of ethics, if one, exists before making a
decision or taking action.
Industry Level
• An organization or manager also might influence
business ethics at the industry level.
• The industry might be insurance, stock brokerage,
manufactured homes, real estate, automobiles etc.
• Related to the industry might be the profession of which
an individual is a member—law, medicine, accounting,
pharmacy, or engineering.
• Some examples of questions that might pose ethical
problems or dilemmas at this level include the following:
▫ Is this practice that we stockbrokers have been using for
years with prospective clients really fair and in their best
interests?
▫ Is this standard we physicians have adopted violating the
Hippocratic oath and the value it places on human life?
Societal or International Changes
• At the societal and international levels, laws, norms,
customs, and traditions govern the legal and moral
acceptability of behaviours.
• Business activities acceptable in Turkey or Russia may
be immoral or illegal in the United States, and vice versa.
• At these levels it becomes very difficult for the individual
manager to have any direct effect on business ethics.
• However, managers acting in concert through their
companies and trade and professional associations can
definitely bring about high standards and constructive
changes
Myths about Business Ethics
• Ethics is personal. This myth holds that
individual ethics is based on personal or religious
beliefs and that one decides what is right and wrong
in the privacy of one's own conscience.
• Business ethics and ethics do not mix. This
popular myth holds that business practices are
basically amoral (not necessarily immoral), since
businesses operate in a free market. This myth also
asserts that management is based on scientific,
rather than religious or ethical, principles.
Myths about Business Ethics
• Business ethics is more a matter of
religion than management. A cornerstone of
this myth is the belief that "altering people's
values or souls isn't the aim of an organizational
ethics program—managing values and conflict
among them is.“
• Business ethics is relative. This myth holds
that no right or wrong way of believing or acting
exists. Right and wrong are in the eye of the
beholder.
Myths about Business Ethics
• Good business means good ethics. The
reasoning here is that executives and organizations
that maintain a good corporate image, practice fair
and equitable dealing with customers and
employees, and earn profits by legitimate means are
de facto ethical.
• Information is neutral and amoral. This myth
holds that information and computing are neither
moral nor immoral, but amoral, that is, they are in a
"gray zone," a questionable area regarding ethics.
Myths about Business Ethics
• Many believe that business ethics is a fad or
movement, having little to do with the daytoday realities of running an organization.
They believe business ethics is primarily a complex
philosophical debate or a religion.
• Those who support this myth react that
codes of ethics or lists of ethical values to
which the organization aspires are rather
superfluous because they represent values to
which everyone should naturally aspire.
Myths about Business Ethics
• Ethics can't be managed. Some are still sceptical
about business ethics, believing you can't
manage values in an organization.
Importance of Business Ethics
• Customer Satisfaction: Today, customer is the
king. The customer is satisfied if the businesses has
their own reputed and reasonable ethics.
• Good Reputation/Good Will: If ethics are good
and well made, then it helps in creating goodwill. As
a result mutual trust and confidence is build.
• Long term Suitability: Ethical standards in
businesses helps in creating long-term suitability for
business in achieving goals and provide high esteem
to their success.
Importance of Business Ethics
• Increase Employee Role: If there exist well
reputed ethics, it helps the employees to provide it’s
best to business development and help them in
achieving their Goal.
• Better Service to Society: If Ethics are good in
businesses then companies will contribute surely
best in society to achieve the success and
satisfaction to customers. Best service towards
society shall provide good reputation to businesses
and as a result business survival for long period
takes place.
Importance of Business Ethics
• Smooth Functioning: If business have ethics
then all stakeholders will contribute their best
and feel satisfied. Hence full contribution helps
businesses in smooth functioning of the business
operations.
Factors Effecting the need for BE
• Long-Term Growth: If businesses need long
term survival and growth then it must have
business ethics installed to run successfully with
reasonable profit.
• Cost and Risk Reduction: If businesses want
to reduce risk and cost then it must make sure
that there must be optimum utilization of every
resources and it is only possible with the help of
Business Ethics.
Factors Effecting the need for BE
• Leadership: It is Important for every
businesses to have leadership Ethics and it is
only possible if business have their own own
Ethical standards.
• Vigilance: It is Important to be proper
vigilance in organization for every work. If there
is proper vigilant Ethical environment must be
strong.
• Moral Values: If businesses want their
employees must have known moral values then
businesses need to devise Ethics – Moral Values.
Factors Effecting the need for BE
• Formal Organization: Every business with
formal rules must have their own Ethics. Hence,
if business need to be formal then it must have
their own ethics for workers.
• Environment in countries: If countries have
all business within their ethics then a business
without ethics suffers a lot. It force businesses,
especially new businesses, to make their own
business ethics for smooth functioning.
Elements of Business Ethics
• Publication of a Code:
▫ Enterprise with effective ethics program do define
the principles of conduct for the whole
organization in the form written documents which
is referred as the ‘Code’
▫ This generally covers areas such as:
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Fundamental honesty and adherence to law
Product safety and quality
Health and safety in the workplace
Conflict of interest
Employment practices
Fairness in selling/Marketing practices.
Financial reporting
Elements of Business Ethics
• Top Management Commitment:
▫ Top management has a crucial role in guideline
the entire organization towards ethically upright
behavior.
▫ The executive officer for CEO and other lower
level manager need to be openly and strongly
committed to ethical conduct.
▫ They must give continuous leadership to
development and upholding the values of the
organization.
Elements of Business Ethics
• Establishment of Compliance Mechanism
▫ In order to ensure the actual decision and action
comply with the firm ethical standards, suitable
mechanism should be established.
• Measuring Results:
▫ Although it is difficult to accurately measure the
end result of ethics proagrammes, the firms can
certainly audit to monitor compliance with ethical
standards.
Elements of Business Ethics
• Involving employees at all levels:
▫ It is the employees at different levels who
implement ethics policies to make ethical business
a reality
 For example, small group of employee can formed to
discuss the important ethical policies of firms and
examine the attitudes of employees towards these
policies.
Ethics Vs Law
Ethics
Law
It deals with what is right
and what is wrong from
society’s point of view
It deals with what is right
and what is wrong from
law’s point of view
Depend upon moral values
Depends upon law, rules
and regulations
There is no penal
provisions against it
There is legal provisions for
it
Ex. Charging unduly high
price
Ex. Charging above MRP
Basis
for Morals
Comparison
Ethics
Meaning
Morals are belief of individual Ethics are guiding principles which
or group as to what is right or helps the individuals/group to
wrong
decide what is right or wrong
What it is?
General principles by group
Response to any stimuli
Root Word
Mores mean customs
Ethikos means character
Governed by?
Social, cultural norms
Individual,
norms
Deals with
Principles of Right & wrong
Right & Wrong conduct
Application
business
Consistency
in No
legal
or
profession
Yes
Morals may differ from society Ethics are generally uniform
to society and culture to
culture
Freedom
to No
Think or chose?
Yes
Basis
for Ethics
Comparison
Values
Meaning
Ethics are guiding principles
which
helps
the
individuals/group to decide
what is right or wrong
Values is defined as principles and
ideals that helps an individual or
group in judging what is
important or what is not
What are they?
System of Moral principle
Stimuli for thinking
Consistency
Uniform
Differ from person to person
Tells
Tells what is morally correct What we want to do or achieve?
or incorrect in any given
situation
Determine
Extent of righteousness or Level of Importance
wrongness of our options
What it does?
Constraints
Motivates
Relationship Between Ethics, Morality
and Values
• Ethics can be differentiated from morality, as the latter is
a set of beliefs and practices concerned with what is
understood as good or evil.
• While Ethics are philosophical deliberation that come up
with the moral justification and principles that guide our
moral values.
• Thus Ethics, has a wider scope than morality. However,
still, the terms are used interchangeably.
• While morality can limit the scope of human
deliberation, in determining the goals and means
towards the human ends, Ethic on the other hand lays
faith in the free will of the individual, and gives enough
room to deliberate upon different means to an end, while
also providing moral justification for the same
Relationship Between Ethics, Morality
and Values
• The Obligatory character of ethical norms is derived from the
very fact that they are derived on the basis of experiences of
the ages, based upon human free will.
• However, it should not be believed that ethical principles are
timeless. Ethical principles change with time, place, society,
and circumstances. Nor can ethical principles be developed
instantly. Thus ethical principles always relates to their sociocultural context.
• That is why behavior, that is seen as inconsistent with ethical
principles, can be part of ethics of another society. Therefore,
ethics are always relative to the socio-cultural background of
an individual. However it remains a universal fact that, ethics
are central in functioning of any society. Though the content
of ethics change, with society, their nature and significance
remains same.
Assignments No. 1 & 2
1. Role of Business Ethics in Data privacy and
Security; Also provide examples of corporate
leaks.
2. What Core values do the following companies
follow:
1.
2.
3.
4.
University of Gwadar
Nike
OGDCL
Ufone
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