If you're wondering whether you should focus on keywords with zero search volume, the
answer is maybe no. These are keywords that people don't search for, meaning they won't
help you market your business.
There are a few exceptions to this rule. If you have a very niche business or product. It's
possible that there aren't a lot of people searching for keywords related to it. In this case,
targeting these keywords may help you reach your target market.
Additionally, if you are just starting out and trying to build your keyword list. Adding a few
low-volume keywords may help you get started and give you some ideas for others.
Overall, though, focusing on high-volume keywords is going to be more effective for your
marketing efforts. And then zero-search volume keywords.