How to do Content & Search Assessment in Microsoft 365 Eindhoven, Netherlands Agnes.Molnar@SearchExplained.com https://SearchExplained.com Introduction – Agnes Molnar Clients & speaking in 30+ countries 15+ years experience with SharePoint & Search Founding Member of The Search Network & Board Member of IKO Microsoft Regional Director, 15-years MVP Agnes.Molnar@SearchExplained.com https://SearchExplained.com © Search Explained 2022 Services – Search Explained © Search Explained 2022 Workshop Logistics Workshop starts: Morning Break: Lunch: Afternoon Break: Workshop ends: 9:00 10:30 – 11:00 12:45 – 14:00 15:15 – 15:45 17:00 Interactive – interrupt, ask, discuss! © Search Explained 2022 Agenda • • • • • • • • Case Study & Exercises End User Pain Points & Requirements User Personas Success Factors of Enterprise Search Search Maturity Model Content Lifecycle Microsoft Search vs. Custom Search application Search & Content Governance © Search Explained 2022 Introduction – You! © Search Explained 2022 What's your job role? ⓘ Start presenting to display the poll results on this slide. Which country are you from? ⓘ Start presenting to display the poll results on this slide. Workshop Resources https://searchexplained.com/espc22/ Pwd: Search?Find! © Search Explained 2022 THE CASE STUDY Workshop Case Study • International Business Consulting Company • Approx. 10K users • Primary Pain Points (Before the project): – – – – – – Content silos Too much noise Hard to find knowledge and lessons learned Hard to find experts in the organization Multi-lingual organization Managing knowledge is slow and cumbersome © Search Explained 2022 The Reality in Most Cases… © Search Explained 2022 Exercise #1 – End User Pain Points • Six Groups • Your “Job Role” in the group: https://searchexplained.com/espc22/ Pwd: Search?Find! © Search Explained 2022 Exercise #1 – End User Pain Points • Go to your Group Board • Collect as many pain points as possible – What’s wrong with search? – What cannot you find? – What would you like to change? – What hurts about search? –… 12 min https://searchexplained.com/espc22/ Pwd: Search?Find! © Search Explained 2022 End User Survey Example https://forms.microsoft.com/r/wZbGFF55hV © Search Explained 2022 Organizational Goals and Priorities Remembering Coordinating Innovating • The users should access and find all the desired and relevant information and knowledge. • The content should be relevant, timely, and authoritative. • The users should be able to pull insights together from across various sources to see larger patterns. • The users should be able to learn, adapt, and innovate to meet new needs as they arise. © Search Explained 2022 Your Key Users: Define Search Personas © Search Explained 2022 Personas – Example 1: “Andrew” © Search Explained 2022 Personas – Example 1: “Andrew” © Search Explained 2022 Personas – Example 2: “Marta” © Search Explained 2022 Personas – Example 2: “Marta” © Search Explained 2022 Exercise #2 – Create Personas • Define the two (or three) most important personas based on the pain points collected in Exercise #1 20 min https://searchexplained.com/espc22/ Pwd: Search?Find! © Search Explained 2022 SUCCESS FACTORS OF SEARCH Know your Users’ Needs © Search Explained 2022 Involve & Get Involved! Source: http://searchpatterns.org © Search Explained 2022 Strategy Confirm the need Create business case Budget Planning Content inventory & audit Framework Culture Testing and Piloting POC / pilot Measure & Analize Align & Finalize Roll-out Apply to the whole org. Document Training Support Monitor, measure & analize Operation Governance Nick Milton, Patrick Lambe: The Knowledge Manager’s Handbook © Search Explained 2022 Governance! © Search Explained 2022 THE SEARCH MATURITY MODEL https://docs.microsoft.com/en-us/microsoft-365/community/microsoft365-maturity-model--intro The Search Maturity Model Level 100 Level 200 • “I use search if I have to, and I don’t expect to find what I need” • “Search can be useful, but it would be nice if I could find specific things” Level 300 Level 400 • “We see • “Search is Search as a everywhere, business finds the asset and things we invest in need.“ broadening it and adding it to applications.” Level 500 • “Search is everywhere, finds everything, often without being asked and keeps getting better” https://docs.microsoft.com/en-us/microsoft-365/community/microsoft365-maturity-model--intro © Search Explained 2022 The Search Maturity Model Maturity Level Description Intent Level 500 Optimizing • Deliberate and systematic process improvement/optimization • Focus is on continually improving process performance • Addressing statistical common causes of process variation and iterative process improvement Optimal, systematic, statistical, improvement-focus, automated, assured, proactive Level 400 Predictable • • • • Actively managed in accordance with agreed processes and has tracked metrics Effective achievement can be evidenced across a range of operational conditions Process has been tested and refined Process users demonstrate competence Productive, interactive, responsive, enhanced, effective, adaptable, quality Level 300 Defined • • • • Defined and standardized Signed off, managed process Limited validation of effectiveness, doesn’t include edge cases Process users demonstrate familiarity Documented, policy-driven, planned, controlled, stable Level 200 Managed • • • • Key processes defined but not standardized, uniformly or strongly applied Some ability to demonstrate consistent outcomes Limited buy-in from staff and management Widespread inconsistency and resistance Routine, legacy, fire-fighting, variable, personally managed Level 100 Initial • • • • Default, starting/exploratory state People driven processes, lacking documentation and discipline Many ways of doing the same thing (with variable results) Characterised by inefficient legacy approaches and pockets of unmanaged innovation Ad hoc, reactive, uncontrolled, chaotic, unstable, not designed https://docs.microsoft.com/en-us/microsoft-365/community/microsoft365-maturity-model--intro © Search Explained 2022 CONTENT LIFECYCLE “The No. 1 thing you can do to improve findability is to attend to your content.” (C) Search Explained, 2022 Exercise #3 – Content • Identify the key types of content for your key Personas • Input: what content they need • Output: what content they create Priorities! © Search Explained 2022 15 min https://searchexplained.com/espc22/ Pwd: Search?Find! Designing the Information Architecture © Search Explained 2022 © Search Explained 2022 Content Lifecycle – Create • Responsibilities • Who can request new content? • Who can create new content? • How to check if content does exist? • … © Search Explained 2022 Content Lifecycle – Create Different types of content Different processes © Search Explained 2022 Content Lifecycle – Maintenance • Responsibilities • Who is the “Content Owner”? • Delegation? • Automatize as much as possible © Search Explained 2022 Content Lifecycle – Maintenance Different types of content Different processes © Search Explained 2022 Exercise #4 – IA & Content Lifecycle • Identify the top priority • Input: what content they need • Output: what content they create Priorities! © Search Explained 2022 30 min https://searchexplained.com/espc22/ Pwd: Search?Find! MICROSOFT SEARCH FEATURES Bookmarks © Search Explained 2022 Bookmarks © Search Explained 2022 Bookmarks © Search Explained 2022 Q&A © Search Explained 2022 Q&A © Search Explained 2022 Q&A © Search Explained 2022 Acronyms © Search Explained 2022 Acronyms © Search Explained 2022 Locations © Search Explained 2022 Locations © Search Explained 2022 Locations © Search Explained 2022 Floor plans © Search Explained 2022 CUSTOMIZATIONS Verticals © Search Explained 2022 Verticals © Search Explained 2022 Verticals © Search Explained 2022 Verticals © Search Explained 2022 SEARCH CONNECTORS Selecting Sources a b c d e f g h i j k l m n o p q R&D projects - reports R&D projects - research notebooks Historical projects (OCR) Prototype data Lab notes Patent prep library CAD drawings Testing/Stress Data Design Patterns Technical Data Sheets Expert Profiles Regulation Database Subscription (OneSource, Lexis) Industry database Competitor Web Crawling Industry patents Newswires Impact of Content Content Sources for Onboarding j i a k l g e b n f d o m p q h Onboarding & Cleanup Effort © Search Explained 2022 c Data Sources / Search Connectors © Search Explained 2022 Data Sources / Enterprise Websites © Search Explained 2022 Data Sources / Enterprise Websites © Search Explained 2022 Data Sources / Enterprise Websites © Search Explained 2022 Data Sources / Enterprise Websites © Search Explained 2022 Data Sources / Enterprise Websites © Search Explained 2022 © Search Explained 2022 © Search Explained 2022 CUSTOM SEARCH EXAMPLES GOVERNMENT AGENCY, SINGAPORE (C) Search Explained, 2022 © Search Explained 2022 (C) Search Explained, 2022 © Search Explained 2022 (C) Search Explained, 2022 © Search Explained 2022 (C) Search Explained, 2022 © Search Explained 2022 FINANCIAL ORG., USA © Search Explained 2022 © Search Explained 2022 © Search Explained 2022 © Search Explained 2022 Exercise #5 – Search Requirements • Focus on the top priority • Input: what content they need • Output: what they want to do with it Priorities! © Search Explained 2022 30 min https://searchexplained.com/espc22/ Pwd: Search?Find! SEARCH GOVERNANCE Elements of Governance Content Governance Search Governance Taxonomy Governance © Search Explained 2022 Content Governance © Search Explained 2022 © Search Explained 2022 Straits Knowledge, Search Explained 2020 CONCLUSIONS Search is not a one-time project Minor updates v1.0 v2.0 v3.0 Time 1-2 year(s) 1-2 year(s) © Search Explained 2022 Search sessions at ESPC22 - Wed © Search Explained 2022 Search sessions at ESPC22 - Thu © Search Explained 2022 © Search Explained 2022 What is the #1 thing you've learned today? ⓘ Start presenting to display the poll results on this slide. © Search Explained 2022 Agnes.Molnar@SearchExplained.com https://SearchExplained.com/