WhY BETTER Butter Matters Presented by: John Zabala, Frentel Butter The Frentel Butter Background It all starts with the cows in Normandy, France. Normandy, well known for its rich soil and nutrients produces a grass, that when eaten by cows provide rich flavorful milk. Our artisan butter makers use a special Frentel recipe to add a culture and churn the butter just the right amount of time to produce it's unique gold color that let's you know it is dense. We do not add all of the the water that other brands do. It gets its creamy, rich texture and fabulous taste because of the high yielding butterfat - 82%, higer than the US counterparts. This family recipe was brought to the United States over 40 years ago and the same family still owns the brand. If you agree that taste is important for spreading on your favorite recipes or baked goods, Frentel is the butter for you. Butter Category Butter sales in the U.S. is $3.1 billion and steadily growing at a 4-6% rate. Per capita consumption of butter is 4.7 pounds annually. Imported (premium) butter sales continue to grow while domestic branded sales are slightly declining. Consumers are becoming more aware of the quality and flavor impact of French butter Unsalted butter continues to gain in popularity mainly for baking and cooking usage. It now accounts for 23% of butter sales compared to salted butter. Frentel Salted Cultured Butter Enjoy it’s unmistakable flavor, a combination of slight sourness, fresh, sweet, wholesomeness and its remarkable spreadability. Frentel Unsalted Cultured Butter French Chefs and bakers agree that the French butter is the essential ingredient to have a richer and more textured creation. The Frentel Cultured Butter Difference When Good Butter Matters Use Frentel Frentel Product Specs Frentel Trade Support Program Introductory ad Creative theme promotion Recommendations: Take a trip to France Buy French Bread, Save $1.00 on Frentel French Butter Quarterly Scan-Down Promotions Corporate Information Franco American 1051 Monterey Pass Rd. Monterey Park, CA 91754 (323) 268-2345 www.frentel.com Contact: John Zabala johnz@franco-american.com Cell Phone: (909) 573-6422