Advertising assessment rubric
Success criteria
Persuasive devices
Images
1
Persuasive techniques and tools
are not obvious.
The images add little to the
advertisement.
2
Only one persuasive tool or
technique is obvious.
The images help support the
advertisement and the message a
little.
The text helps support the
advertisement and message a little.
Text (either written or
spoken)
The text does not support the
message.
Neatness and
presentation
The advertisement is messy and
The advertisement presentation
sloppy and does not appeal to the is neutral, neither encouraging or
discouraging the product.
eye.
3
Two or more persuasive tools and
techniques are used.
The images clearly add to the
advertisement and support the
message well.
The text clearly supports and adds
to the advertisement and supports
the message well.
The advertisement presentation is
creative and interesting, and draws
attention to the product and
message.
Notes:
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