Senior Communication Executive | Senior Copywriter LE NGOC PHUONG UYEN Creative senior copywriter with more than 5 years of experience crafting powerful, persuasive, and on-brand copy for brands. Passionate about working with teams to create compelling content that meets business objectives. Sep 10, 1993 Female +84 939 383 903 phuonguyenle109@gmail.com 41, 5th Street, Linh Chieu Ward, Thu Duc Dist, HCMC https://www.facebook.com/quinndaqueen LE NGOC PHUONG UYEN Working Experience 2022 Apr 21 - Sep 22 2021 Jul 20 - Apr 21 2020 Oct 19 - Jun 20 2019 Jul 17 - Apr 19 HAVAS VIETNAM Senior Account Executive GOLDEN COMMUNICATION GROUP Senior Account Executive VIETBEKO Marketing Executive COCONUT GROUP Senior Communication Executive LE NGOC PHUONG UYEN Senior Copywriter – Senior Account Executive MY ABILITIES 01 5+ years at Creative/Agency environments writing for full range of media. 02 Be able to work under pressure and handle multitasking. 03 Meticulous and organized individual with strong initiatives. 80% 04 Excellent listening, negotiation and presentation skills 80% 05 Flexible and adaptive to meet changing needs or direction 85% 90% 88% COCONUT GROUP Senior Communication Executive Apr 2021 - Sep 2022 • Planning and execute for communications plan for FaSoLa Vietnam project/campaigns • Edit and proof work to ensure high content & material standards are met across all content outputs, including: Facebook, Website & TikTok. • Work closely with a diverse team of marketers, designers, production & CS in a fast-paced environment to execute relevant tasks & on-going projects. • KOL/KOC Management: In charge of briefing, closely work to propose qualified contents & materials; keep tracking performance a fter airing to take actions. • E-Commerce Management: Daily set up materials & key information to push sale for brands. • Provide data-driven, research new methods/tactics to apply for platform to increase brand awareness & support to push sale. • Do other works assigned by Line Manager. Key Achievement: ▪ Increase awareness & extend platforms (E-Commerce & Tik Tok) to adapt brands USPs & customer insights. ▪ Be fruitful communication from internal teams to externals to propose creative ideas & insightful contents for outcomes. ▪ Set clear objectives, meet deadlines, resolve problems and develop skills as the project management field evolves. VIETBEKO Marketing Executive Jun 2020 - Apr 2021 • Manage qualified contents to implement MKT strategies. • Translate technical documents, product & service documentation from user manuals to advertising & sales materials. • Closely work with Agencies to ensure performance from briefing to execution on both PR & Digital Platforms. • Coordinate with crossfunctional partners to exposure brand sale & awareness. • Manage key material products (E.g: Graphics, Editorials, Product Updats etc.) & work closely with both Affiliates & internal MKT Team to ensure timeline, tasks & performance. Key Achievement: ▪ Well-managed with Agencies to ensure tasks & project performance for Beko Vietnam. ▪ Keep projects on track, and collaborating with different departments (Designers, Product, Affiliate Team) to ensure development process. GOLDEN COMMUNICATION GROUP Senior Account Executive Jun 2020 - Apr 2021 • Main client: SAMSUNG VINA • Key Projects/Campaigns: Tet 2020 Campaign, Galaxy A51 & Galaxy M31 • In charge of creating Content/PR Strategies for each Campaign. • Key responsible for PR/Content Materials for Campaigns to ensure outcome performance. • Closely work with external teams (Production House, Freelancers) from briefing to execution to ensure qualified materials (Content/Article/Visual). • Data analysis after Campaign to deeply review performance & learning for next improvement. Key Achievement: ▪ Maintain strong working relationships across all departments to manage successful on-site opportunities, content and multimedia assets. ▪ Well-managed with brands to ensure tasks & project performance for clients. HAVAS VIETNAM - HAVAS RIVERORCHID PR Senior Account Executive July 2017 - April 2019 • In charge from A to Z with every client as PMO from briefing to executing. • Contribute both creative ideas & PR Strategies forclient’s campaigns in online (Fanpage, Website, Youtube, Google,...) & offline (event). • Support to develop PR Plan (strategies & articles) & Content Plan (include directions, angles & details) to ensure completi on of communication initiatives. • Take lead and responsibilities for executing & solving problems about Contents/PR may happen during projects/campaign s. • Manage third party (Production House, Freelancer…) to produce viral clips, internal videos, MC Scripts, Storyboards,... • Supervise & train new staffs for team (intern & junior) staff. • Handle variety client industry, such as: FMCG, F&B,... Key Achievement: ▪ Have experience in leading Digital campaigns, from ideation to execution; well-managed with brands to ensure tasks performance for clients. ▪ Maintain strong working relationships across all departments to manage successful on-site opportunities, content and multimedia assets.