Drawing Sketches a simple and quickly-made drawing without a lot of details and not usually intended as a finished work. preliminary ideas for a work that will eventually be realized with greater precision and detail artist’s own guide or outline determine general shapes and proportions easy to correct if mistakes occurred refer as blueprint in engineering Comparison Drawing (more detailed, emphasize elements, shadow) Sketching (roughly outline, magaan pagkastroke) Graphic Process A way of printing a design or text, often in multiple copies. Usually done digitally. Silkscreen Also known as screen-printing or serigraphy, this technique uses a stencil to create sharp-edged images for multiple prints. Advantage Less expensive Disadvantage each color has to be applied using a different screen, one color at a time Why there is silkscreen? mesh count helps to keep the thinner inks from flooding onto your substrate. thinner ink deposit Offset Printing The traditional offset system involves transferring an inked image or design on a printing plate to a rubber blanket which is then applied to the surface that will be printed. high and consistent image quality. Fast and efficient, 18,000 sheets per hour called ‘offset’ because it does not transfer ink directly onto paper like other printing methods do Why there is water? non-image areas are water absorbent Water is used in offset-printing to separate the printable areas from the non-printable areas. When water and ink are applied by the rollers to the plate, the oil-based ink sticks to the image while water sticking to the non-image area repels it. Some offset printing presses use a silicone layer that repels ink instead of water. These systems are called ‘dry’ or ‘waterless’ offset presses The printing plate cylinder has been pre-treated to have the images attract ink and repel water. When the plate cylinder spins, it will make contact with rollers that apply the ink and water. Blanket Cylinder turns in the opposite direction to the plate cylinder. When both cylinders roll against each other, water is squeezed away and ink is transferred onto the rubber blanket. This creates a mirror image of the ink design. Impression Cylinder turns in the opposite direction to the blanket cylinder. The impression cylinder transfers the ink as it presses paper against the rubber blanket. Types of Art What is Commercial Art? Historically a subsector of creative services, referring to art created for commercial purposes, primarily advertising. promote services, products, and ideas to target market. Motion graphic design Photography Television commercials Music videos Animation Illustration Posters, such as for entertainment or events. Print advertisements, such as in magazines and newspapers. Billboards or signboards. Packaging and labeling on goods. Internet ads. Industrial design Chowking Illusion of fire RC (Royal Crown Cola) dark humor out-of-the-box 16M views on FB This commercial was completely successful. The weirdness and out of this world topic was literally on purpose! Marketing strategy Ginebra San Miguel The Original Design: The "Marca Demonio" St. Michael the Archangel triumphantly battling the vanquished demon The artist behind the image was Fernando Amorsolo First National Artist for Painting Enrique Zobel de Ayala took notice of this label, he summoned the young man and funded his advanced studies in Madrid. Computer Art Any art in which computers played a role in production or display of the artwork. any form of graphic art or digital imagery which is produced with the aid of a computer. Photography The art, science, and practice of creating pictures by recording radiation on a radiation-sensitive medium, such as a photographic film, or electronic image sensors. process of capturing light with a device known as a camera and creating an image. process of recording an image Photography can be an art form, but not all photographs are created to be artworks . Technicalities and qualities purpose of photography is to communicate and document moments in time Jonnel Ray Beltran (Lightning) Philippine Star Philippine Weather Captured using phone MilkyWay Moncada Tarlac Eduardo Masferre Father of Philippine PhotographySelf-taught photographer He documented life in the Cordilleras, the mountainous areas of Northern Luzon covered everything from village life to landscapes to architectural styles, but his ultimate collection was that of the native Igorot people Printmaking creating for artistic purposes an image on a matrix which is then transferred to a two-dimensional surface by means of ink (or other form of pigmentation). printmaking techniques include woodcut, etching, engraving, Film making or film production, is the process of making a film, generally in the sense of films intended for extensive theatrical exhibition. It involves a number of discrete stages. Filmmaking takes place in many places around the world in a range of economic, social, and political contexts, and using a variety of technologies and cinematic techniques. the process or art of making a movie or film It could be for television or theater the activity or business of producing and directing films discrete stages including an initial story, idea, or scriptwriting, casting, shooting, sound recording and pre-production, editing, and screening the finished product before an audience that may result in a film release and exhibition. The three main stages of production are: Pre-production: Planning, scripting & storyboarding, etc. Production: The actual shooting/recording. Post-production: Everything between production and creating the final master copy. Pre-production is the work done on a product, especially a film or broadcast program before full-scale production begins.
