CHAPTER 2:
MARKETING INFORMATION
SYSTEMS AND ENVIRONMENTAL
ANALYSIS
DE JUAN, LENIE L.
By the end of this chapter, we should be able to
;
1. Explain the components of a modern marketing information
system.
2. Identify the useful internal records for such a system.
3. Discuss what makes up a marketing intelligence system.
4. Explain the influential macro environment developments
5. Explain how companies accurately measure and
forecast demand
Collecting Information and Forecasting
Demand
Making marketing decision in a fast-
changing world is both an art and a
science.
Firms are adjusting the way they do
business for more reasons than just
the economy.
Components of a Modern
Marketing Information System
INTERNAL RECORDS
MARKETING
INTELLIGENCE
MARKETING INFORMATION SYSTEM (MIS)
MARKETING
RESEARCH (MR)
Consists of people, equipment, and procedures to gather, sort,
analyze, evaluate, and distribute needed, timely, and accurate
information to marketing decision makers.
MARKETING DECISION
SUPPORT SYSTEM
WHAT WE DO
We do things better
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MISSION
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VISION
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OUR
FOUNDERS
We do things better
Arthur Smith
Nicole Johnson
Senior Web Developer
Senior Motion Artist
COMPANY TIMELINE
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01
2022
03
2024
2021
02
2023
04
CLIENT REVIEWS
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Richard Lee
Melissa Jones
Robert Smith
CREATIVE AGENCY
THANK YOU!
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