Effective Business Communication
GMBA Jun22_T1_SG
Piyush Varma.
GM22NS006
Q1. We are living in the Information Age. Content is king. But a severe constraint is the overcommunication we face. We are bombarded with messaging at every turn. To cut through the
clutter and get noticed we need extra special communication skills.
Examine this statement and present your opinion in an organized manner.
======================================================================
The ability to communicate frequent is now more important than ever to be a successful leader in
the digital age. Communication is the means through which individuals may connect with one
another via the exchange of fresh information, news, sentiments, and so on. It seemed to be rather
difficult to read the body language, much in the same way that it might be challenging to identify the
tone of video calls or texts. When looking for jobs, having strong communication skills will help you
stand out from the other candidates and establish yourself as a significant addition to the company.
A good communicator is always seen as a great asset in an organization. The ability to communicate
effectively is now more important than ever to be a successful leader in the digital age.
Communication is the means through which individuals may connect with one another via
the exchange of fresh information, news, sentiments, and so on. There are a variety of distractions in
our surroundings that prevent us from reaching a common understanding or intended messages.
These are referred to as noise and include things like email pop-ups, the buzzing of WhatsApp or
even Instagram notifications, the pinging of a Twitter alert, and the buzzing of a cell phone due to a
new message popping up. People have evolved in today's world because it contains more innovation
with the facilities. Even a brief conversation between co-workers, at a meeting, or when
documenting an essential message during a project might be disrupted as a result of it. According to
one research, whenever you are side-tracked from the task you were attempting to perform, it will
take you an average of 23 minutes to get back on track.
Effective communicators do exist, and they are always ready to listen, interact, and
communicate with others. They are the one who communicates in a way that is unambiguous,
exudes self-assurance, and flows naturally. It has been observed that those persons who occupy
leadership roles in the technical sectors are the ones who are able to communicate with the greatest
success. The following are some examples of communication skills:
Active Listening: - It is essential to demonstrate an interest in what other people are saying by
actively listening to them and then asking questions to demonstrate that you grasp what they are
saying. This not only stimulates the dialogue but also allows the listener to demonstrate respect for
the speaker while concurrently building connections with them. Eliminating as much
misunderstanding as possible makes it easier to resolve conflicts and find solutions to problems, and
may even help create a more upbeat environment.
Presentation and Public Speaking: - It is essential to quickly grab your audience's attention and
centre their interest on yourself if you want to have effective communication, as well as a successful
speech and presentation. Effective communicators utilize notes to guide their presentations, and
they make sure to keep eye contact with the audience at all times. This encourages the audience to
pay attention and participate in the speakers' discussions.
Confidence: - It's essential in society while communicating at work since those individuals are more
likely to react to confident thoughts and opinions. Good posture, vocal tone, and eye contact build
confidence.
Persuasion: - It is very useful for the workplace to persuade others, it values the employers who
involve in convincing others to complete the desired action and behave in that specific way.
Q2. Death by PowerPoint is not just a book title, it is the sad fact of life. Meetings and
presentations can suck the joy out of an executive’s life. Yet, the winner is one who masters the art.
Critically analyze this statement by quoting examples.
======================================================================
PowerPoint is an application that is used to design to help the speaker or the lecturer in looking for
slides to be used in oral presentations. However, it’s been sadly seen that nowadays there is an
unending stream of slides with bullet lists, animation that is hidden rather than clarifies the point,
and cartoons and animations that distract them rather than convey the message. PowerPoint
corrupts the communication process by focusing on format rather than on content. There have been
instances in which a large amount of information shown on slides during a presentation has caused
the audience to get confused and has diverted their attention, which has led to less engagement
from the audience. Students have been more attentive to the spoken text and looking at the
graphics rather than looking at the graphics alone or reading the printed text while looking at the
presentation.
When the audience is thinking about how many more slides are needed to finish the presentation,
it is the point at which you may think about death by your presentation!
Several factors can be taken into consideration to avoid death by PowerPoint as there are still
masters of it who are defined as the winner of the art:  There has to be a target audience that needs to be kept in mind and the messages that are
required to be given, need to develop some tactics and the timing of the presentation that is
needed to engage the audience.
 PowerPoint presentations may be given at pre-existing events using a method that does not
distract the audience from the content that the PowerPoint is trying to convey to them. It is
not necessary to use pointers or bullet points when presenting examples on slides, for
instance, even if the examples are being presented in a list format. A method like the one
using the secret of the B and W keys exists. When you use them, the screen will become
black or white, giving the audience the opportunity to pay attention to what you have to say
for a brief period of time.
 It is necessary to take into mind the limitations imposed by both the slides and the text. It is
necessary to adhere to the 6x6 grid, which specifies that each slide must have 6 words and 6
phrases. Rewriting and careful placement of words is required.
 The number of slides should not exceed ten, since maintaining a number of slides that is
either fewer than ten or equal to ten will restrict the presentation time to less than thirty
minutes, making it more manageable for the audience to process the information presented
on-screen. Maintaining the idea map would be beneficial in order to maintain track of your
points.
 The presenter is responsible for monitoring the response of the audience as well as the
audience's body language while the presentation is in progress. As a result of this
monitoring, the presenter will become aware of the need to make the presentation
somewhat more interesting and should attempt to regain the audience's attention.
These are some facts that shall be kept in consideration at the time of presenting. The feared "death
by PowerPoint" may be avoided if the presenter makes use of the technology as a visual aid to
supplement what is being stated during the presentation, rather than depending on the technology
to be the primary emphasis of the presentation.
“I Hate the Way People Use Slide Presentation Instead of Thinking. People Would Confront a Problem by
Creating a Presentation. I Wanted Them to Engage, To Hash Things Out at The Table, Rather Than Show a
Bunch of Slides. People Who Know What They’re Talking About Don’t Need PowerPoint”
By Steve Jobs.