examples of how businesses can use technology : 1. Customer Relationship Management (CRM) software: CRM software can help businesses to manage their interactions with customers more effectively, improving response times and increasing customer satisfaction. By providing a centralized database of customer information, businesses can quickly access customer history, preferences, and contact details. This allows them to respond quickly to customer inquiries and resolve issues more efficiently. 2. Automated email and chatbots: Automated email and chatbots can help businesses to respond to customer inquiries quickly and efficiently, without necessarily increasing labor costs. By automating routine tasks such as answering common customer queries, businesses can free up staff time to focus on more complex issues. For example, a retailer might use a chatbot to provide customers with quick answers to questions about product availability or shipping times. 3. Collaboration and communication tools: Collaboration and communication tools such as Slack, Microsoft Teams, or Zoom can help businesses to improve their internal communication and coordination, leading to faster response times and more efficient problem-solving. By providing a centralized platform for team communication, businesses can reduce the risk of miscommunication or delays. For example, a software development team might use Slack to collaborate on a project, sharing updates and feedback in real-time. 4. Data analytics: Data analytics tools can help businesses to gain insights into customer behavior and preferences, allowing them to respond more effectively to changing customer needs. By analyzing data such as customer demographics, purchase history, or website traffic, businesses can identify trends and patterns that can inform their marketing and sales strategies. For example, an e-commerce retailer might use Google Analytics to track customer behavior on its website, identifying which products are most popular and which marketing campaigns are most effective. 5. Social media analysis: Social media analysis tools such as Hootsuite Insights, Brandwatch, and Meltwater can be used to monitor social media conversations related to footwear trends and identify emerging patterns and trends that may be relevant to forecasting future demand. 6. By using these tools businesses can improve their speed, efficiency, and agility, providing a better customer experience and staying ahead of the competition. Sharing forecasts of demand of products that have high demand variability brings significant benefits. The relationship between trading partners also influences the selection of the type of shared information. For example, sharing production schedules with part suppliers can reduce part inventories without risking stock-outs. Sharing shipping information with logistics agents can improve customer service levels. Information sharing arrangements are dictated by circumstances [29]. Most of the existing studies only analyze the sharing of production information, but other information for example, market and consumer information can be important [31]. Lee and Whang [25] showed that sharing market knowledge can improve promotion planning. Sharing information and close coordination between retailers and manufacturers may facilitate developing new products. Two-way information sharing in one supply chain makes the retail price in this supply chain more responsive to its own demand forecast, but less responsive to its upstream manufacturer’s. It also makes the retail price in the rival SC more responsive to his own forecast and to his upstream manufacturer's. https://www.gep.com/blog/technology/supply-chain-visibility-velocityvariability#:~:text=For%20a%20company%20to%20have,%2D%2D%20visibility%2C%20velocity%20a nd%20variability. https://www.platforme.com/blog/the-factory-of-the-future-producing-personalized-footwear-ondemand
