GALICIA, JESTHER COLEEN
BSMA 3203
KEY TAKEAWAYS
Quantitative research and qualitative research are two different approaches to studying phenomena in
social sciences and other fields. Here are some key takeaways about each approach:
Quantitative research:
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Focuses on the measurement of numerical data
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Aims to test hypotheses and make predictions
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Uses statistical analysis to draw conclusions from data
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Emphasizes objectivity and replicability
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Often involves large sample sizes and standardized data collection methods
Qualitative research:
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Focuses on the interpretation of non-numerical data
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Aims to understand complex phenomena in their natural setting
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Uses techniques such as observation, interviews, and content analysis to collect and analyze data
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Emphasizes subjectivity and context
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Often involves smaller sample sizes and more flexible data collection methods
Both quantitative and qualitative research have their strengths and weaknesses, and the choice of which
approach to use depends on the research question and the nature of the phenomenon being studied. In
some cases, a mixed-methods approach that combines both quantitative and qualitative methods can be
used to gain a more comprehensive understanding of the phenomenon.