COURSE INFORMATION
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Name of Course
Course Code
Name(s) of Academic Staff
Semester and Year offered
Prerequisite (if any)
Rationale for the inclusion of the course in the
programme
INTRODUCTION TO BUSINESS
BUS1231
IMADUDDIN ARIF BIN BURHANUUDIN
Semester 2, Year 1
Nil
The course provides students the basic knowledge of business
and introduces them to various types of business that they can
venture in future.
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Course Description
This course presents a broad introduction to the functioning of
the business enterprises through integrative framework. This
course also introduces economics system as well as the
essential elements of the business organization to include,
operation management, marketing and human resource
management.
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Credit Value
Course Outcomes
3
At the end of the course, students will be able to:
1) Explain fundamentals of business, ethical practice in
business, and global business environment (C2)
2) Describe different forms of business ownerships and starting
and financing small business. (C2)
3) Explain mechanism involves in producing quality goods and
service as well as managing personnel. (C2)
4) Demonstrate role of marketing and the strategies. (C3, A3,
P4)
5) Explaintheinformationsystemmanagementand
communication technology benefits. (C2)
14. Assessment Methods and Types
Methods
Formative (60%)
Summative (40%)
Total
1
Percentage
Quizzes (3 Quizzes)
10%
Tutorial
10%
Group Assignment
20%
Presentation
20%
Final Examination
40%
100%
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Content outline of the course
Topic
TOPIC 1: UNDERSTANDING THE FUNDAMENTALS OF
BUSINESS AND ECONOMICS
 Definition of business and why we do business
 Goods producing business vs. service businesses
 Economic systems
TOPIC 2: PRACTICING ETHICAL BEHAVIOR AND SOCIAL
RESPONSIBILITY
 Ethics and social responsibility in contemporary business
 Business’s efforts to increase social responsibility
 Ethics and social responsibility around the world.
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TOPIC 3: COMPETING IN THE GLOBAL ECONOMY
 Measurement of international trade, blocks and restriction
 Foreign exchange rates and currency valuations
 Cultural and legal differences in global business
environment
TOPIC 4: SELECTING THE OPTIMUM FORM OF BUSINESS
OWNERSHIP AND EXPLORING BUSINESS COMBINATION
 Forming Sole proprietorships, partnerships, and
corporations
 Mergers and acquisitions
 Strategic alliances and joint-ventures
TOPIC 5: STARTING AND FINANCING A SMALL BUSINESS
 Economic roles of small businesses
 Characteristics of small businesses and entrepreneurs
 Business plan and financing a new business
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TOPIC 6: PRODUCING QUALITY GOODS AND SERVICES
 Value chain, conversion process and service delivery
 Mass production, mass customization, customized
production and outsourcing
 Supply chain, forecasting demand capacity and facility
planning
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TOPIC 7: MANAGING HUMAN RESOURCES
 Forecasting demand and supply and evaluating job
requirements
 Recruiting, hiring and training employees
 Appraising employee performance and linking
compensation and benefit
TOPIC8:DEVELOPINGPRODUCTANDPRICING
STRATEGIES
Role of marketing and the strategies
Product and pricing strategies
TOPIC
9: DEVELOPING
DISTRIBUTION
PROMOTIONAL STRATEGIES
Marketing intermediaries and channels
Promotional goals, mix and product variables
AND
TOPIC10:MANAGINGINFORMATIONSYSTEM&
COMMUNICATION TECHNOLOGIES
Understanding information technology and terms
 Benefits of technologies
17. Main references supporting the course
Additional references supporting the course
18. Other additional information
Courtland L. Bove’e , John V. Thill ,(2008) “BUSINESS IN ACTION”
4th Edition, Pearson Prentice Hall.
Manual Compilation (for internal circulation only)
Nil
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