Mass Conversion Module 1. Understanding Buyer Psychology Exercises.
Part 1: Fill in the blanks:
The money is not in the list. Instead it is in the
___________________ with the list.
The _____________ with the list is created by the
______________ you provide.
Therefore, the real money is in the
_________________.
Part 2:
What is the surface desire of your market?
Answer this for your prospects below: “If I could just ...”
Based on the answer above, what is the CORE DESIRE
of your market?
Part 3: Magnetism and Repulsion.
Base on the exercise in the video, fill in the “Cool” and
“Not Cool” sections below for who YOU want:
COOL
NOT COOL
Part 4: Based on the Instant Empathy Exercise,
Describe Your Prospect Below: