INTRODUCTION TO REAL
ESTATE GENERAL
BROKERAGE
The Real Estate Brokerage
Real Estate Brokerage is the act or practice of
negotiating or offering to negotiate the sale,
lease, purchase, exchange or mortgage of real
estate property in behalf of another for or in
expectation of commission or fee.
The Real Estate Marketing
Marketing is the overall concept of offering a property for sale to the
general public. Good marketing reaches more people than if nothing is done.
However, poor marketing reaches no one and is a waste of money. The more
people who know a property is available, the better chance the property has
of selling for the most money in the fastest amount of time. Marketing does not
sell an overpriced property but it will help sell properties that are priced
correctly. Advertising is just one aspect of marketing but it is probably the
most recognizable
Real Estate Marketing and Real Estate Brokerage
Practice

Define the Real Estate Marketing and Real Estate
Brokerage as a Practice and a Discipline.

How do your compare the two ?

What are their respective roles and importance in real
estate transaction in general?

Which of the two you think has a prime importance as
far as success in real estate brokerage transaction is
concerned.
Field of Knowledge in Real Estate Brokerage
•RA 9646
•Ethics for Real Estate
Practitioners
•Property Laws
•Property Relations (
Civil Code Provisions)
•National RE Taxation
•Local Taxation
•The Law on Sales,
Lease and Mortgage
Legal
Requirements
and Ethical
Standards
Real Estate
Taxation
Fundamentals
of Property
Ownership
Documentation
and Registartion
•Property Registration
Decree
•National and Local
Registration
Procedures
Mode of Learning Outline

Basic Definition ( Real Estate Brokerage, RE Practice)

Classification of Real Estate Brokerage

Distinctions in RE Brokerage Practice

Essential Elements of Brokerage

Essential Attributes of A Real Estate Broker

Relationships Between Principal and Broker

Duties and Responsibilities and Liabilities of the Parties

Brokers Commission

Pitfalls in Brokerage
Cont.

The Law of Agency

Essential Elements of Agency

Mode of Extinguishing Agency

General Steps in Brokerage

Concept of Listing

Kinds of Listing

The Sales Cycle in Real Estate Brokerage

The Law of Sales, Lease and Mortgage
The Importance of Real
Marketing and Sales Essential
Knowledge in Real Estate
Brokerage Practice
FAMILIARIZATION IN THE STEP BY STEP APPROACH IN REAL STATE MARKETING
The Field of Knowledge in RE Marketing and Sales
Which Contribute to the Success in Real Estate
Brokerage.

REAL ESTATE PROFESSIONALISM AND ETHICS

SALESMANSHIP

SALES ORGANIZATION

MARKETING TOOLS AND SALES TECHNIQUES

LAW OF AGENCY ANMD DOCUMENTATION

SALES CYCLE MASTERY

REAL ESTATE FINANCE AND ECONOMICS

REAL ESTATE INVESTMENT ANALYSIS