Business Plan
Prepared by Virginia Marie Guaño
Table of Contents
I.
II.
Introduction
A. The Business Concept and Business Model
B. The Business Goals: Vision, Mission, Objectives, and Performance Targets
C. The Business Offerings and Justification
The Business Proponents: Organizers with their Capabilities and Contributions
III.
The Target Customers and the Main Value Proposition to the Customer
IV.
Executive Summary
I.
Introduction
Through this pandemic the world changed the normal routine and caused people
to live differently from what they used to be. And one of these is lack of transportation
which causes the rise up of bike popularity in terms of transportation, exercise, and tour.
Therefore, the ‘Pedal Pushers’ Bike Shop can help and provide a quality and convenient
way of offering bike services and products.
My bike shop specializes in selling bicycles and cycling gear. My primary
objective is to help more and more people engage in bicycles given that they’re
functional, eco friendly, awesome to ride, and offer great adventure.
A. The Business Concept and Business Model
This business utilizes the ‘Small Business concept’ to provide a central product or
service to consumers. This business concept has to determine who the product or service
is for and whether it's desirable enough that consumers would actually want to buy it. The
concept solves the needs of the consumer and identifies any issues with the business idea.
As biking became trendy this year, I thought of a business that could provide
bike services, maintenance, accessories, and parts. And using the ‘Bundling Business
model’ to bundle products like bicycle parts to sell multiple goods to a single client.
Bundling capitalizes on existing customers by attempting to sell them different products.
This can be incentivized by offering pricing discounts for buying multiple products,
accessories, and bicycle parts. These products and ideas will capture the customer’s
interest/needs and dominate the market for this is a trend at this time. Lastly, the shop is
also planning to expand its products and services through collaborating and making an
alliance with other businesses that are also in the cycling industry.
B. The Business Goals: Vision, Mission, Objectives, and Performance Targets
Vision and Mission Statement
Vision: To be a profitable high-quality bicycles manufacturer and service provider and to
give convenience and worry free for all bikers in the midst of nowhere, this store will
offer a service for those who’s in need.
Mission: ‘Pedal Pushers’ Bike shop promotes accessible, reliable, fun and efficient
service securing the safety of our customers.
Objectives
The company's short-term objective is to offer consumers contemporary,
high-quality products, and services. While the long-term goal is to be inventive,
constantly evolving for the better, and constantly searching for new ways to improve the
products and services that are offered to customers.
Performance Targets
● Generate 40%+ Profit each day.
● Provide each customer with high-quality service.
C. The Business Offerings and Justification
The shop offers quality and cost-friendly bicycles, cycling gear, bike accessories,
bike parts, and services on the go.
II.
The Business Proponents: Organizers with their Capabilities and Contributions
A. Internal Stakeholders
- The executives that manage, control, and plan the business.
Tools of the Stakeholders
- Organizational Chart - Shows the hierarchy and flow of authority that exists
among the stakeholders.
- Job Description - The following are the responsibilities of the employees assigned
to specific functions.
B. Employees
Chief Executive Officer – CEO
- Increases management’s effectiveness by recruiting, selecting, orienting, training,
coaching, counseling, and disciplining managers; communicating values,
strategies, and objectives; assigning accountabilities; planning, monitoring, and
appraising job results; developing incentives; developing a climate for offering
information and opinions; providing educational opportunities.
Admin and HR Manager
- Responsible for overseeing the smooth running of HR and administrative tasks for
the organization.
- Maintains office supplies by checking stocks; placing and expediting orders;
evaluating new products.
- Ensures operation of equipment by completing preventive maintenance
requirements; calling for repairs.
Shop Manager
- Responsible for managing the daily activities in the shop.
- Ensures that proper records of bicycles, bicycle spare parts, and accessories are
kept and the warehouse does not run out of products.
- Ensures that the store facility is in tip top shape and goods are properly arranged
and easy to locate.
Sales and Marketing Manager
- Responsible for retailing new bicycles (Mountain bicycles, Road bicycles,
Hybrid/cross bicycles and other bicycles), bicycle parts and accessories.
- Manage external research and coordinate all the internal sources of information to
retain the organizations’ best customers and attract new ones.
- Models demographic information and analyzes the volumes of transactional data
generated by customer purchases.
Accountant / Cashier
- Responsible for preparing financial reports, budgets, and financial statements for
the organization.
- Provides management with financial analyses, development budgets, and
accounting reports; analyzes financial feasibility for the most complex proposed
projects; conducts market research to forecast trends and business conditions.
Sales Agents / Client Service Executive
- Ensures that all contacts with clients (e-mail, walk-In center, SMS or phone)
provides the client with a personalized customer service experience of the highest
level.
- Through interaction with customers on the phone, uses every opportunity to build
client’s interest in the company’s products and services.
Bicycle Repair Technicians
- Responsible for providing bicycle repair and maintenance services.
- Helps in assembling bicycles for clients after purchase.
- Handles any other duty as assigned by the shop manager.
Cleaners
- Responsible for cleaning all the bicycles, spare parts, accessories and the store
facility at all times.
- Ensures that toiletries and supplies don’t run out of stock.
- Cleans both the interior and exterior of the store facility.
- Handle any other duty as assigned by the store manager.
III.
The Target Customers and the Main Value Proposition to the Customer
Everyone is one of "Pedal Pushers'" prospective customers. The business won't
target a particular group of people; rather, it will focus on providing them with
high-quality and practical bike services and products.
IV.
Executive Summary
Through this pandemic the world changed the normal routine and caused people
to live differently from what they used to be. And one of these is lack of transportation
which causes the rise up of bike popularity in terms of transportation, exercise, and tour.
Therefore, the ‘Pedal Pushers’ Bike Shop can help and provide a quality and convenient
way of offering bike services and products.
My bike shop specializes in selling bicycles and cycling gear. My primary
objective is to help more and more people engage in bicycles given that they’re
functional, eco friendly, awesome to ride, and offer great adventure.
Pedal Pushers is an established bicycle specialty shop, offering retail sales of new
bicycles, bicycle parts, bike accessories, clothing, and also maintenance and repair
service for everyone.