Marvel Electronics and Home Entertainment
E-Store Project
Vision
Version 1.0
E-Store Project
Vision
<document identifier>
Version:
1.0
Date: 26/02/07
Revision History
Date
Version
26/02/07
1.0
Confidential
Description
Draft 1
Marvel Electronics and Home
Entertainment 2023
Author
Team 4
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Vision
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Table of Contents
1.
2.
3.
Introduction
5
1.1
1.2
1.3
1.4
1.5
5
5
5
5
6
Purpose
Scope
Definitions, Acronyms, and Abbreviations
References
Overview
Positioning
7
2.1
2.2
2.3
Business Opportunity
Problem Statement
Product Position Statement
7
7
8
Stakeholder and User Descriptions
9
3.1
3.2
3.3
3.4
3.5
Market Demographics
Stakeholder Summary
User Summary
User Environment
Stakeholder Profiles
3.5.1 MEHE Management
3.5.2 IT Division
3.5.3 Ware House Department
3.5.4 Business Department
3.5.5 Customer Service Department
3.6
User Profiles
3.6.1 <User Name>
3.7
Key Stakeholder or User Needs
3.8
Alternatives and Competition
4.
9
9
10
10
11
11
12
12
12
13
13
Ошибка! Закладка не определена.
14
15
Product Overview
16
4.1
4.2
4.3
4.4
4.5
16
16
16
16
16
Product Perspective
Summary of Capabilities
Assumptions and Dependencies
Cost and Pricing
Licensing and Installation
5.
Product Features
17
6.
Constraints
20
7.
Quality Ranges
20
8.
Precedence and Priority
20
9.
Other Product Requirements
21
9.1
9.2
9.3
21
21
21
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Applicable Standards
System Requirements
Performance Requirements
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Environmental Requirements
21
Documentation Requirements
10.1
10.2
10.3
10.4
Confidential
21
User Manual
Online Help
Installation Guides, Configuration, and Read Me File
Labeling and Packaging
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21
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Vision
1.
Introduction
1.1
Purpose
The purpose of this Vision document is to capture the focus, stakeholder needs, goals and objectives, target
markets, user environments, target platforms, and features of the product to be built. It communicates the
fundamental "whys and whats" related to the project, and it is a gauge against which all future decisions
should be validated.
1.2
Scope
The vision document provides an overall understanding of the system to be developed by providing a selfcontained overview of the system to be built and the motivations behind building it. This document focuses
on understanding the goals of Marvel Electronics and Home Entertainment which has aligned itself with
the corporate strategic priority to become a leading e-Business company and to leverage the power of eMarketing, e-Sales and e-Services.
1.3
Definitions, Acronyms, and Abbreviations
Catalog: Classification and description of all products on sale.
Database: A database is a structured collection of records or data which is stored in a computer so that a
program can consult it to answer queries. Think of it as an electronic filing system and a computer program
to access and select desired pieces of data.
Delivery Stages: The various stages in product delivery, from the products being ordered to the products
delivered to the buyer.
E-Business: Business process that relies on an automated information system, mostly done with Webbased technologies.
E-Commerce: Consists primarily of the distributing, buying, selling, marketing and servicing of products
or services over electronic system such as the Internet and other computer networks.
Product Review: Comments made by the customer about the product which he/she has bought or intended
to buy which would assist future customers.
Feedback: Comments made by customers regarding the functionality and services offered by the website
so that they can be improved by the management.
Inventory: List of goods and materials held available in stock by a business.
Profiles: The Customer information (address, telephone #,email address) created by the user when he/she
registers with the website.
Secure Server: Secure Servers are used to maximize security on a website for webmasters who need to
adopt a strict "need to know" policy for both the document root and the server root. It's most important to
get permissions right in the server root because it is here that CGI scripts and the sensitive contents of the
log and configuration files are kept.
Shopping Cart: Is a virtual, for use by customers accessing the e-store to the mark the products he/she
intends to buy. Products can be added/removed anytime before checkout.
1.4
References

Confidential
Marvel e-store Business Requirement
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
www.utdallas.edu/~sulliva

www.standards.ieee.org

www.utdallas.edu/~chung/6361
Overview
The rest of this vision document, there will be a discussion of all the parties involved in the project, an
overview of products requirements, features and constraints. This document will be updated subsequently
in order to reflect changes during the project development.
Confidential
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2.
Positioning
2.1
Business Opportunity
Marvel Electronics and Home Entertainment (MEHE) is planning to expand into new markets and increase
its offer to existing and new customers. Adding web base store will provide the following benefits to our
client:
2.2

Expand the number and quality of suppliers

Increase the buyer productivity

Better management information

Better inventory control

Reduced time to market

Improved operating efficiencies

Improved payment process

Expanded number of customers

Increase employment opportunities

Increase sales and profits
Problem Statement
The problem of
Expanding into new market frontiers and increase business
profits.
affects
MEHE Management
MEHE End Users
the impact of which is
Limited services offered to customers.
Customers have limited options to purchase our products.
a successful solution would be
Extend MEHE reach to its customers world wide by
providing high quality solutions.
The customers have many purchasing options for MEHE
products.
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Product Position Statement
For
All Customers.
Who
Prefer to buy product online, view and search product
specifications in different categories.
The MEHE e-store
Is a web-based e-commerce.
That
Is planning to step into e-business by starting an e-store
which offers variable products to accommodate any
customer needs.
Unlike
Dell or HP which do not have a strong local presence
to improve customer experience.
Best Buy or Circuit City which do not offer proprietary
owed products to allow seamless customer services.
Our product
Confidential
Will fusion with MEHE local business to create a
complete solution to provide a brand new shopping
experience to its customers.
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3.
Stakeholder and User Descriptions
3.1
Market Demographics
MEHE has aligned itself with the corporate strategic priority to become a leading e- business company and
to leverage the power of e – marketing, e- sales and e – services. In recognition of this e- store project is
going to be carried out. The goal of this is to be an equal participant in the direct marketing by third quarter
2007 leading to increase their technology leadership and strengthen their brand and grow the business.
Ultimate goal of the company is to do 100% business through e – commerce in various countries.
As this direct marketing reduces the cost by reducing the employee strength, cost of warehousing and cost
of maintaining the store and infrastructure, it will increase the profitability. More over, direct marketing is
more attractive and easy for the customers, which will lead to strengthen the brand and give more business
to the company. Apart from these tangible advantages, company's existing image of leader and innovator
would be strengthened and consumer trust would also get a boost.
To achieve the goal, the customers segments that are to be included in the direct model are:
3.2

Consumer

Very small business

Small Medium business

Partner commerce

Large Enterprise
Stakeholder Summary
Name
Description
Responsibilities
MEHE
Management
The MEHE Management
takes the key decisions. It is
responsible for company’s
performance in the market.
The MEHE Management:
 ensures that the system will be
maintainable
 ensures that there will be a market
demand for the product’s features
 monitors the project’s progress
 approves funding
 Ensures effective and efficient use of
the end product.
 Analyze trends of consumer
expenditures.
IT Division
This department is
responsible for taking care of
IT infrastructure for the
company.


This department manages the
warehouse and the inventory.

Ware House
Department
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Ensures 24/7 uptime of the product.
Check whether the product is
maintainable or not.
Provide required details to the
consumers and other stake holders
regarding the product.
They should be maintaining
inventory accordingly to the demand
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
Business Division
Encompass accounting,
marketing and finance areas.


Customer Service
Department
3.3


User Summary
Name
Description
Responsibilities
Stakeholder
Endusers
End users are the
customers. They
will use the system
to configure and buy
the product sold by
MEHE
They are
responsible for
maintaining the estore site.
End Users need to be taken into
consideration to capture the
requirement to build the e-Store
system.
Business Department
(Marketing)
Administrator is responsible for
proper functioning of the e-store
system. They will be involved
heavily with the site design and
implementation
Customer Service people will handle
customer queries regarding the use of
the website or any topic related to the
customer experience with MEHE
business.
IT Department
Adminis
trator
Custome
r Service
3.4
Provide direct service to help
customers
data.
They also need to process product
shipping and product returns.
Ensure all the company daily
business activities related to the estore system.
The system should meet all the
business demands in any
circumstances.
Should know the workflow of the
system.
Provide customer with consistent
help and services.
They are
responsible for
solving customer
queries.
Customer Service
Department
User Environment
Confidential

The system should be reliable enough to support a very large number of users at the same times.

The task cycle starts as soon as the user enters the website. The amount of time spent in each
activity varies according to a particular user. However for security purposes, a logged in user will
be logged out of his/her account within a certain period of inactivity. Also he/she will be logged
out if the current instant of the browser where the shopping is in session is closed.
Time is unlimited for any internal support use of the system.

Customers should have the same shopping experience wherever his/her actual location.
Administrator and customer service support must be present at the MEHE designated site in order
to interact with the system.

The e-store should be compatible to any computer platforms equipped with a standardized web
browser. Mobile users may experience some visual problem with the e-store interface.
Any change in the e-store system will need a throughout migration plan and solution.

The system should work will any software specified in the architecture document.
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3.5
Stakeholder Profiles
3.5.1
MEHE Management
Representative
Description
Type
Responsibilities
Success Criteria
Involvement
Deliverables
Comments / Issues
Confidential
Dr. Sullivan, Dr. Chung and Weimin Ma
Academic advisers for the project.
Business Experts
Drive Business Requirements for the project.
Business Requirements must be met.
The success of the project will mean unprecedented benefits for MEHE company.
They are requirement reviewer and are heavily involved during the inception phase.
Project Plan, Vision Document and Status Reports.
Be attentive to stakeholder’s feedbacks or request for new features and new
requirements.
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IT Division
Representative
Not specified
Description
Qualifying people for maintaining the e-store.
Type
Guru in Information System fields.
Responsibilities
Maintenance of the e-store daily operations.
Need to understand the detail architecture of the project.
Success Criteria
Project architecture and functionality are within MEHE expertise.
The stakeholder can start planning on strategies and solutions in maintaining the estores.
3.5.3
3.5.4
Involvement
Very active during elaboration and transition phase.
Deliverables
Architectural Design Specification, User Manual and Transfer of Knowledge.
Comments / Issues
Project must be compatible with current MEHE IT environment standard.
Ware House Department
Representative
Not specified
Description
Manage MEHE products inventory
Type
Specialists in MEHE product inventory systems.
Responsibilities
Give expertise on how the e-store should interact with existing inventory systems.
Success Criteria
Inventory Audit should stay consistent.
Involvement
Minimum activities during elaboration and construction.
Deliverables
None.
Comments / Issues
The stakeholder should not be affected by the project in development or vice versa.
Business Department
Representative
Not specified
Description
Manage MEHE daily business activities.
Type
Specialists in Accounting, Marketing, Financing or any business related activities.
Responsibilities
Business activities drive heavily the project.
Every aspects of the project must be approved by the business department.
Success Criteria
The project needs to meet successfully business demands and goals.
Involvement
Heavy involvements during inception and elaboration phases.
Deliverables
Project Plan and Vision document.
Comments / Issues
The stakeholder affect heavily on the project.
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3.5.5
Customer Service Department
Representative
Not specified
Description
Improve company’s customer value.
Type
Specialists in providing support to customers. Very limited technical knowledge
required.
Responsibilities
The stakeholder needs to take part in implementing the customer service work flow
regarding the e-store.
Success Criteria
E-store customer service must be integrated into the existing customer service.
Involvement
High involvement during the transition phase in order to understand the usability of
the e store.
Deliverables
User Manual.
Comments / Issues
Project needs to meet so quality standard in order to facilitate customer service
activities.
3.6
User Profiles
3.6.1
End-User
3.6.2
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Representative
Description
Any customer interesting in buying MEHE products
End users use the e – store web based system for purchasing a product.
Type
Responsibilities
Casual internet user
End users will be asked for the requirements and feedback for developing the
system.
Success Criteria
The system should provide all necessary features to make the online shopping at
MEHE an unparallel experience.
Involvement
Requirement provider
Deliverables
No deliverables
Comments / Issues
User’s ease for purchasing anything is the biggest concern.
Administrator
Representative
Not specified.
Description
Administrator is responsible for the proper functioning of the e- store website.
Type
Good technical knowledge is required.
Responsibilities
Maintenance of the e-store daily operations.
Need to understand the detail architecture of the project.
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3.6.3
3.7
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Success Criteria
Project architecture and functionality are within MEHE expertise.
The stakeholder can start planning on strategies and solutions in maintaining the estores.
Involvement
Very active during elaboration and transition phase.
Deliverables
Architectural Design Specification, User Manual and Transfer of Knowledge.
Comments / Issues
Project must be compatible with current MEHE IT environment standard.
Customer Service
Representative
Not specified
Description
Improve company’s customer value.
Type
Specialists in providing support to customers. Very limited technical knowledge
required.
Responsibilities
The stakeholder needs to take part in implementing the customer service work flow
regarding the e-store.
Success Criteria
E-store customer service must be integrated into the existing customer service.
Involvement
High involvement during the transition phase in order to understand the usability of
the e store.
Deliverables
User Manual.
Comments / Issues
Project needs to meet so quality standard in order to facilitate customer service
activities.
Key Stakeholder or User Needs
Need
Priority
Concerns
Current Solution
Financial growth and Brand
image.
High
Aggressive
competitors
and the
company will
to stay in the
Business through
local sites.
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Proposed Solutions
By the e-store strategy,
investment and expenditure
will be reduced. Customers
are more comfortable and
more attracted towards
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forefront in
technology
solution.
A convenient way to buy
MEHE products and experience
the same great customer
service.
3.8
High
Customers
are more and
more prone to
online
shopping
which saves
them time,
money and
effort.
online shopping. Company
will have financial growth
and improved brand image.
Phone ordering or
local site visits.
An e-store will provide the
customer access anytime
and anywhere to MEHE
products with a graphical
interface which will
embellish his/her
experience in doing
business with MEHE.
Alternatives and Competition
Due to the overall system complexity and high level of customization needed for the website to bring
unique unmatched customer experience, the company wishes to hire a third party to build the website
according to their requirements. There are no comparable large-scale COTS solutions in the market that
would satisfy all the requirements.
Confidential
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4.
Product Overview
4.1
Product Perspective
This e-commerce will be a complementary marketing tool for existing Marvel Electronics and Home
Entertainment traditional channels.
4.2
Summary of Capabilities
Table 4-1
Customer Benefit
Open up new markets
Cost Saving for MEHE
Improve customer support by
lowering support cost and improve
customer response.
Establish MEHE reputation by
providing top notch web business
experience to users.
Faster inventory reduction.
4.3
MEHE E-Commerce Website
Supporting Features
Web base commerce will allow MEHE to
expand its business in a broader scale
world wide.
Lower expenditure in creating new local
stores.
Merge online and local customer services
into one of kind solution.
Expand MEHE image and service to new
market.
Expand in business will reduce faster
inventory.
Assumptions and Dependencies
Existing store inventory is assumed to be available for tele- and online sales, and should be easy to track
and follow for customers. This will ensure customer satisfaction, usability and maximum possible
revenues.
The website will be hosted on a server of a third-party hosting company, that will be responsible for
technical maintenance, and will be accessible and updatable via Internet.
Managers responsible for performing operation with the website to update the inventory, retrieve data, etc.
will have high speed internet connection.
4.4
Cost and Pricing
The website will cost $200,000 to design and develop due to the high-level customization and a large
number of requested features.
4.5
Licensing and Installation
After the application is installed on the server, no additional installation will be necessary since the endusers will be using their browsers to access the website.
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5.
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
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42
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Product Features
Searchable catalog of products
Online promotions
User registration
Remember what users looked for
Shopping cart
Order confirmation by e-mail
Inventory tracking
Customer support
User friendliness
Credit application availability
Limit by region availability
Must work in all browsers
Authorization process
Provide notification to shipping department
Multiple items per shipping
Prepaid account
Order status verification
Encripted data storage
Return policy
Store location
Show quantity available
Secure website
Ability to have many users at a time
Help wizards, suggestions
Allow feedback
Live support
Multilingual website
FAQ sections
Store billing and shipping info
Keep users' profile
Links to detailed info
Prearranged support phone calls
Order modification
24/7 availability
Notification by phone
Promotional gifts for volume sales
Installation services
Package pricing
Product reviews by customers
Localized websites
Multiple customers support, forums
Tax calculation
Multiple payment methods
Calculate shipping
Terms and conditions
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47
48
49
50
51
52
53
54
55
56
57
58
59
60
61
62
63
64
65
66
67
68
69
70
71
72
73
74
75
76
77
78
79
80
81
82
83
84
85
86
87
88
89
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Downloads: upgrades
Live news stream across the website
Performance analysis online
Secure customer identification
Prioritize the margin items
Product comparison
Customer order history
Compare prices with other websites
Newsletters
Upcoming product info
Save multiple credit cards for customers
Products should be categorized
Web based training
Delete account if needed
Discounts for returning customers
In-store pickup
Real time website update
Catalog customized to user
Rewards program
Reports for past purchases
Weekly update by email
Internal notice to stock department if out of stock
Item ratings based on sales
Online help
Display a sample
E-mail link to a friend
Discount for book orders
Keep track of site hits
Product warranty
Online product registration
Similar items display
Company logo on every page
Easy to remember URL
Terms or service
Extended warranty
Mail-in rebates
Show reviews of products
Multiple images of each item
Product ratings by customer
Printable invoices
If item unavailable, info on how to find it
Product recommendations
Item sorting
Expert reviews
Ads across the website
Accessibility
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94
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Currency conversion
Expedited shipping
Installment payment plans
Delivery date
Follow up survey
E-mail confirmation to customer
Tracking numbers
Support multiple browsers
Wish list
Wedding gift registry
Welcome note to users
Suggest another product if out of stock
Customer activity history
Points for spending
Product activity history
Site map
Price history
Careers page
Nearest shop
Search engines optimized website
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Constraints
The product must be web-based.
7.

The product must be browser and platform independent.

Security

performance due to network

Response time to user interaction must be within a normal time (8 seconds)

24hours x 7 days operation (99%).

hardware limitations (timing requirements, memory requirements);

interfaces to other applications
Quality Ranges
The criteria for quality will be measured against:
8.

behavioral requirements (use cases),

supplementary specifications,

Requirement specifications

Comparable or better to our competitors
Precedence and Priority
Features
Priority
Overview
Purchase Process
High
Security Process
High
The customer should have a flawless experience when
buying MEHE product using the e-store. This process
should be incorporate with other features discuss in Section
5.
Very data or activities should be process in a secure
environment to protect MEHE and its customers.
Audit Process
High
Confidential
It is important to maintain consistency and integrity about
MEHE business data.
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9.
Other Product Requirements
9.1
Applicable Standards
The system must comply with existing e-business standards:

Legal and regulatory (FDA, UCC)

Communications standards (TCP/IP, ISDN),

Platform compliance standards (Windows, UNIX, and so on)

Quality and safety standards (UL, ISO, CMM)
9.2
System Requirements
None specified.
9.3
Performance Requirements
None specified.
Assumption: System needs to perform as reliably as MEHE direct competitors.
9.4
Environmental Requirements
None specified.
10.
Documentation Requirements
10.1
User Manual
User manual provided to the clients to enable them to manage website and update it with changes on
products, features and services.
10.2
Online Help
Context-specific and general help will be available for all functions within the system.
10.3
Installation Guides, Configuration, and Read Me File
Installation service will be provided. In addition, a formal Knowledge Transfer plan will be developed to
ensure that staffs are capable of maintaining the system moving forward.
10.4
Labeling and Packaging
Not applicable.
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