ICL BRANDS (PVT) LTD. ICL Brands (Pvt) Ltd manufactures and markets several other wellknown brands. However, Eva remains ICL Brands’s flagship brand and is even exported to the
Maldives, Kosovo, and Lebanon.
Women make up 52% of Sri Lanka’s population, more than 4.2 million women in Sri Lanka
Eva, Sri Lanka’s leading sanitary napkin brand
Its affordability has helped countless women across the country fulfil a basic need and is the
reason why Eva enjoys an 80% market share as per LMRB Household Data. ICL Brands offers a
range of feminine care products under Eva at affordable prices, whereas imported
feminine/menstrual care products are priced two to three times as much. Eva is not just
affordable, but has also diligently perfected its range of sanitary napkins for more than three
decades. It has introduced different sanitary napkin products to suit different needs of Sri
Lankan women, ensuring the highest international standards in absorption, comfort, and
hygiene so that women can carry on with their lives with dignity and freedom.
Eva commits significant resources on R&D and the latest manufacturing technology at its
stateof-the-art factory – which can supply the needs of every woman in the country. Eva’s R&D
team recently launched a new and improved range of sanitary napkins, with an antibacterial
layer infused with Green tea essence—an industry first—to give women a safe, odourless, and
infection-free experience during their periods.
Incidentally, Eva has had many firsts in the market here, including the first to change the shape
and form of sanitary napkins to fit the contours of the female body, the first to introduce
sanitary pads with protective wings that prevent side leaks and bunching, and the first to
introduce a six-layered napkin for maximum absorption and leakage protection.
With billions of women and girls around the world of menstrual age, 75% will experience
vaginal yeast, bacterial infections, or period odour during their lifetime, which can cause serious
health problems if not debilitating discomfort. The new antibacterial layer in Eva sanitary
napkin products utilizes the latest in anti-microbial treatment technology to attract and kill
microbes like bacteria and fungi.
The natural green tea essence, rich in antioxidants, neutralizes period odour. Bonded into six
layers of highly absorbent protection material with a deep-channel liquid lock-in absorption
system, a raised centre and a fastabsorbing top sheet, this new antibacterial layer with 100%
improved absorbency gives women the ultimate comfort and confidence. Eva is also
committing considerable resources to raise awareness and break archaic cultural taboos that
are holding women back.
The penetration of sanitary pads is alarmingly and inexcusably low in South Asia, as low as 10%
in some parts of South Asia. In Sri Lanka, the situation is better with an annual penetration of
around 60%, but far from satisfactory.
By investing in new technology, committing resources to improve and perfect its product range
to offer Sri Lankan women the very best quality at affordable prices, and partnering an islandwide awareness programme, ICL Brands is helping change the fortunes of the country’s women
in a fundamental way.
Eva, as Sri Lanka’s leading brand of sanitary napkins, is once again at the forefront of female
empowerment. Eva; Sri Lanka’s leading sanitary napkin brand for more than 30 years. Trusted
for over 30 years by strong women across the nation, Eva commands over 75% of the market
share while helping you shine with confidence, no matter the time of the month. Sri Lanka’s
leading Sanitary Napkin with over 75% market share for over three decades, the Eva range
includes an array of high quality, innovative products which are approved by the SLSI to cater to
your personal hygiene needs for you to feel amazing all day long.
This prevailing situation has only served to deny women access to essential menstrual hygiene
products such as sanitary napkins.
all school girls have their menstrual/ feminine hygiene needs satisfied, regardless of whether
they can afford these essential items. ensuring that young students have the ability, knowledge
and means to practice good feminine hygiene, aiming to improve their overall health and
wellbeing. “As a brand that has won the love and trust of millions of Sri Lankan women, Eva has
always been socially conscious and pushed forward the agenda of female empowerment.
As one such initiative, Eva introduced ‘Free and Easy by Eva’, a new economically priced
sanitary napkin brand with the objective of increasing the overall accessibility and affordability
to sanitary napkins for all Sri Lankan women.
As Sri Lanka’s leading brand of sanitary napkins, Eva has once again stepped forward to assist
and uplift these women by ensuring their most essential needs are met.
Eva is the undisputed frontrunner in Sri Lanka's sanitary napkins market with an 80% market
share. Apart from product quality, Eva's commitment to the cause of empowering Sri Lankan
women has been an integral part of the brand's success for decades.
Eva, a household name cherished for generations, is Sri Lanka’s most trusted sanitary napkin
brand. As the market leader, the brand currently holds over 75% + markets share in the respective
product category. All Eva products are manufactured under SLS Certified, ISO – 9001
manufacturing processes, adhering to international quality standards, certified by NMRA. This is
supported by the organization's state-of-the-art research and development facility that
consistently works towards new and improved products, designed to give the modern woman
the freedom she deserves to 'Lead with Confidence'.
The Flagship brand of International Cosmetics (Pvt) Ltd. (ICL), Eva has been catering to the
sanitary needs of Sri Lankan women since 1987 and is the leading sanitary napkin brand in Sri
Lanka with a market share of over 80 percent. ICL uses the best raw materials sourced from
leading suppliers across the world, state-of-the-art international manufacturing technology and
an experienced team of professionals & experts to design, manufacture, market, and distribute
Eva to every corner of the country, making it available to over 10 million Sri Lankan women. This
success has strengthened Eva’s resolve and mission to continue to strive to offer the very best
menstrual health & hygiene solutions to the Sri Lankan woman to empower her to lead a limitless
life with confidence.
For over 30 years, Eva has gained the trust of Sri Lankan women having offered only the very best
of its products to the market. Eva is the undisputed market leader and a pioneer of many firsts
in the sanitary napkin market of Sri Lanka including being the first to change the shape and form
of sanitary napkins to fit the contours of the female body, the first to introduce sanitary pads
with protective wings to prevent side leaks and bunching, the first to introduce a six-layered
napkin for maximum absorption and leakage protection and now, the first to introduce an
Antibacterial Layer infused with Green Tea essence for a safer and more hygienic & comfortable
menstrual experience.
Eva Launches Sanitary Napkin Enhanced with an all new anti-bacterial layer infused with green
tea
SRI LANKA’S FIRST EVER SANITARY NAPKIN ENHANCED WITH AN ALL-NEW ANTIBACTERIAL
LAYER INFUSED WITH GREEN TEA ESSENCE
Eva’s newest range introduces Anti-Microbial technology for a better, safer menstrual
experience.
With billions of women and girls around the world of menstrual age, 75% will experience vaginal
yeast, bacterial infections or period odour during their lifetime and these infections and odours
can cause multiple health issues. The new Antibacterial Layer in Eva sanitary napkin products
utilizes the latest in Anti-Microbial treatment technology to attract and kill microbes like bacteria
and fungi. The Green Tea essence, rich in antioxidants, is infused into the Antibacterial Layer to
help neutralize period odour. Bonded into 6 layers of highly absorbent protection material with
a deep channel liquid lock-in absorption system, a raised centre and a fast-absorbing top sheet,
this new Antibacterial Layer with 100% improved absorbency will provide women the ultimate
comfort and confidence for any activity.
Eva, Sri Lanka’s leading sanitary napkin brand, recently launched their new and improved range
of sanitary napkins enhanced with a Green Tea infused Antibacterial Layer to offer women a safe,
odourless and infection-free experience during their menstrual period. The Antibacterial Layer is
a first in the industry and heralds a revolutionary change in catering to the sanitary needs of the
women in the country.
Studies indicate that only around 30 percent of them use sanitary napkins to manage their
monthly cycle. A large segment of the female population still resort to unconventional ways to
tackle menstruation related matters which results in other complications such as developing
yeast infections, a dip in school attendance among female school goers etc.
Usage of sanitary napkins and hygienic practices related to menstruation, especially in the rural
areas of Sri Lanka, remain unsatisfactory. This is not only due to lack of awareness and education
on the topic but also due to the lack of proper facilities such as water supply to toilets, facilities
to change and safely dispose used sanitary napkins, non-availability of sanitary napkins at schools
etc.
Eva is the leading sanitary napkin brand in Sri Lanka with a market share of more than 75 percent.
A product of International Cosmetics (Pvt) Ltd. (ICL), Eva has been providing Sri Lankan women
with sanitary needs for nearly 30 years. Eva combines the best raw material sourced from leading
suppliers across the globe with the state-of-the-art international technology in their
manufacturing process in Sri Lanka.
In a country with 4.2 million menstruating women, only 30% of them use sanitary napkins (SAARC
Chamber Women Entrepreneurs Council). This statistic is appalling and the truth in this is
saddening. As a nation where 52% of its population is women, the reality that sanitary napkins
are only an option to a handful 30% is an injustice.
Procter & Gamble Hygiene and Health Care Limited (P&GHHCL) is one of India's fastest growing
Fast Moving Consumer Goods (FMCG) Companies that has in its portfolio WHISPER - India's
leading Feminine Hygiene brand and VICKS - India's No.1 Health Care brand and Old Spice.
In 1989 Procter & Gamble India (after change in name from RHL) launched Whisper the
breakthrough technology sanitary napkin at first time. In 2000 the company had introduced
Whisper Ultra Vicks Plus Medicated Lozenges and re launched Vicks Action 500+. To make Indian
consumers affordable the company had reduced its prices on Whisper in the year 2001. P&G had
commenced test marketing of economically priced and competitively superior performing
Whisper Choice pads in the southern states of Karnataka Tamil Nadu Andhra Pradesh and Kerala
during the year 2004. After a year in 2005 the company had launched Whisper Choice National
in Indian market