PRESENTED BY
SHARANABASAVA
SHASHANK GOUDA
• Sponsorship refers to the support or funding given by an
individual, organization, or company to another person,
group, or event. The sponsor provides financial or other
resources to the sponsored party in exchange for advertising
or other benefits.
Sponsorship can take many forms
• Sports sponsorship: where a company sponsors a sports team, athlete, or
event in exchange for advertising and exposure to their target market.
• Arts and culture sponsorship: where a company sponsors an art exhibit,
concert, or cultural event to gain exposure and demonstrate support for the
community.
• Non-profit sponsorship: where a company provides financial or other
support to a non-profit organization to help further their mission.
• Individual sponsorship: where a person sponsors another person, such as
an athlete or artist, to support their career or talent.
WHY DO YOU NEED SPONSORSHIP
• Because it can help companies and individuals achieve their
marketing objectives, increase brand exposure, engage with their
audience, and differentiate themselves from their competitors.
CONCLUSION
• In conclusion, sponsorship is a common marketing tactic used by
companies and individuals to promote their brands and achieve
business objectives. By supporting events, activities, or
organizations, sponsors can gain exposure, build relationships,
and enhance their reputation. Effective sponsorship requires
careful planning, measurement, and alignment with the sponsor's
marketing strategy and goals.
THANK YOU