DAILY
LESSON
LOG
School Guisad Valley National High School
Teacher Gina C. Diwag
Teaching Date and Time
Grade Level Grade 11
Learning Area POM
Quarter 3rd quarter
February 13-17, 2023
SESSION 1
SESSION 1
SESSION 1
SESSION 1
I. OBJECTIVES
A. Content Standards
B. Performance Standards
C. Learning Competencies/
Objectives
II. CONTENT
III. LEARNING
RESOURCES
A. References
1. Teacher’s Guide
Pages
2. Learner’s Material
Pages
3. Textbook Pages
4. Additional Materials
from Learning
Resources
I. OBJECTIVES
The learner demonstrates an understanding of marketing principles, goals and traditional and contemporary approaches to marketing
The learners shall be able to plot marketing goals and approaches for product or service
The learners….
1. define and understand marketing
ABM_PM11-Ia-b-1
2. describe the traditional approaches to marketing
ABM_PM11-Ia-b-2
3. discuss the goals of marketing
ABM_PM11-Ia-b-3
4. identify and explain contemporary marketing approaches
ABM_PM11-Ia-b-4
Marketing Principles and
Marketing Principles and Strategies:
Strategies:
IN LIST students for the
What is marketing and its traditional
1.What is marketing and its
second semester
approaches
traditional approaches
Module
Module
Module
B. Other Learning
Resources
IV.PROCEDURES: STRATEGIES and METHODS
Instructional Model
Instructional: strategy/ies
Instructional method
Direct instruction
Direct instruction
A. Reviewing previous
lesson or presenting the
new lesson
The teacher will present a bird’s eye view
of the topics to be discussed for the whole
quarter
I KNOW IT! Give 2-3 words that inform
the class about Marketing
The teacher will make a simple recall on
the concepts and components of
Marketing
B. Establishing a
purpose for the lesson
Let the students jot down notes as their
basis for their advance readings
WORD NETWORK Use the strip of
papers to write the initial ideas about
Marketing then post it on the graffiti wall
C. Presenting examples/
instances of the new
lesson
D. Discussing new
concepts and practicing
new skill #1
Learners shall come up with a course
outline of the next topics
The teacher will ask the students to make
use of the given words to define
Marketing
Show to the class of the different
pictures about Marketing
approaches. Let the students reflect
then relate it
to the next topic on Traditional
approaches of marketing.
The teacher will ask the students to
make a reflection in the different
pictures
Students will be ask to recite their
reflections on the pictures
E. Discussing new

concepts and practicing
new skill #2
Formulation of the rules and regulations
set before the 3rd quarter began.
F. Developing Mastery
Orientation on the Learning materials to
Master
G. Finding practical
applications of concepts
& skills in daily living
Walk through of the curriculum guide
H. Making
generalizations &
abstractions about the
lesson
Walk through of the Learners Materials
Let the students reflect on topics discussed
and presented
a. The students presented their output in
determining the definition of
Marketing(Teacher facilitated the
meaning of Marketing)
● The teacher will process the answers
and discuss additional input on the
different components of Marketing.
(Teacher facilitated the discussion on
the different components of
marketing)
BEYOND THE WALL The students will
answer the question What role will
Marketing will play in your life
after a decade?
SUMMARY Provide two or three
sentences for reflection or opinion
regarding the importance of studying
Marketing
Role Playing : Portray the role of marketing in
you as a consumer or a buyer
● The teacher will process the
answers and discuss additional
input on the traditional approaches
of marketing(Teacher facilitated the
discussion)
The teacher will ask many questions on
the topic
Knowledge Checker: Students will
answer the question on What
concept they will choose and why
Let the students identify the different
traditional approaches to marketing
I. Evaluating Learning
Let the learners write their expectations on
the subject
Paper and pen (short quiz)
J. Additional activities for
application or
remediation
V. REMARKS
Have an advance reading on the first topic
of Principles of Marketing.
Have an advance reading on the different
approaches to marketing
VI. REFLECTION
A. No. of learners who
earned 80% in the
evaluation
B. No. of learners who
require additional
activities for remediation
who scored below 80%
C. Did the remedial
lesson work? No. of
learners who caught up
with the lesson
D. No. of learners who
continue to require
remediation
E. Which of my teaching
strategies worked well?
Why did these work?
F. What difficulties did I
encounter which my
principal or supervisor
can help me solve?
G. What innovation or
localized materials did I
use/discover which I
wish to share with other
teachers?
Prepared by:
GINA C. DIWAG
Subject Teacher
Noted by:
JONES TUDLONG
Master Teacher II
Ask the students to read the case
analysis given to them and answer the
questions.
Movie critiquing on the different
Philippine business Enterprise