Mainly, beyond meat has been a prominent vegan food company whose benefited from a
disruptive product innovation strategic approach. The company had a first mover advantage in
the vegan meat industry being the first of its kind. Beyond meat is a company that utilizes a
strong research capability and focus on developing new products that best serves the
environment and customer. Evidently, beyond Meat research and development team are
responsible for engineering new products, researching findings from scientist, and chefs who
test the products. The R&D team prioritize innovating products that tastes like animal meat
while maintaining major qualities of plant-based proteins. the goal is reconstructed and
manufacture plant-based meat that requires advanced technology to retain lipids, amino acids,
Vitamins, and water within the formalized product. Additionally, newer Products such has
beyond burger, sausage, beef , chicken tenders are models of beyond meat innovation tactics
for a competitive advantage in the alternative meats industry.
Furthermore, The blue ocean strategy is the second tactical approach that beyond meat has
implemented in the beef industry. Quality brands like beyond Meat create awareness, demand,
and presence in a new marketplace. Also, the alternative meat industry is still considered an
uncontested market space, this blue ocean strategy aids beyond meat in creating demand making
the competition irrelevant. The blue ocean strategy focuses on creating demand in the
uncontested market space, and by doing this, it makes the competition unrelated and irrelevant.
Another benefit of the blue ocean strategy is that beyond meat can reconstruct the industry
structure and market boundaries through proper measures of strategic actions.
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Under the blue ocean model and framework, the industry structures are assumed to be flexible,
and not rigid.
With Beyond Meat Taking on the Beef Industry, the blue ocean model and framework has
allowed the company to explore new market spaces that have not been competitive, or actively
utilized by players existing in the present business environment. By doing so, Beyond Meat Taking
on the Beef Industry has been able to create new demand, rather than fight over and encroach
existing competitive space. In doing so, Beyond Meat Taking on the Beef Industry has been able
to experience rapid growth as well as enjoy increased profits. When Beyond Meat Taking on the
Beef Industry adopts the blue ocean strategy, it changes the rules of the game and eradicates the
competition – rendering them unimportant, and irrelevant factors of the environment.