TECHNOLOGY
IDEATION
TE2000 Program
Craig Perkins
The Technology Cycle
Ideation is the process of generating ideas on one or more subjects
in a creative, open environment.
Ideas From……
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How does it help?
Ideation Will Help You:
•
Ask the right questions .
•
Step beyond the obvious solutions.
•
Bring together perspectives and strengths.
•
Uncover unexpected areas of innovation.
•
Create volume and variety in your innovation options.
Ideation is the process where you
generate ideas and solutions through
sessions such as
Sketching, Prototyping, Brainstorming, B
rainwriting, Worst Possible Idea, and a
wealth of
other ideation techniques. Ideation is also
the third stage in the Design
Thinking process.
Ideation is often the most exciting stage in a Design
Thinking project, because during Ideation, the aim is to
generate a large quantity of ideas that the client can then
filter and cut down into the best, most practical or most
innovative ones in order to inspire new and better design
solutions and products.
“Ideation is the mode of the design process in which you
concentrate on idea generation.”
Examples of Ideation
REQUIRED
COMPLEXITY
DETAILS
&
NOTATIONS
Real World Example #1
Apple
The Apple mouse. During the 80’s, Apple needed to design a mouse to be used
along with Macintosh, and IDEO was responsible for it. The challenge was not only
to come up with an idea of an almost new object (the Xerox Alto in 1973 was one
of the first computers that incorporated a mouse), but also to execute it with 10%
of the budget, compared to previous models.
In order to achieve this, IDEO designed a simple nucleus that featured different
elements to use the mouse: a ball that allowed movement and a tactile system to
interact with the screen. David M. Kelley (CEO at IDEO at that moment) said the
testing phase was crucial in this case, for instance in order to determine the
relation between the screen dimensions and the mouse movement dimensions.
The team soon understood that the human brain would fix the differences in
distances, and hence be able to move the cursor through the screen without
difficulties.
This process contributed to reducing production costs and to ideate one of the
most iconic tools from the last decades.
Example #2
UberEats
UberEats’ design team often talks about the importance of
design thinking in the ideation of the services and its further
iteration. UberEats is based on an immersive design technique
that analyzes the field, tests, and iterates constantly.
Paul Clayton Smith, Head of Design at UberEats, says it is essential
to immerse the team in the places where Uber Eats’ customers
eat, so they can understand different markets, how the product
fits the context, and understand the experiences of every user.
Apart from being loyal to the design thinking process, UberEats
also goes for corporate innovation, by holding innovation events
where team members from different departments can brainstorm
and spot improvements for the service.
Subjective verse Objective
Questions