Assignment #3 Corporate Analysis Your name: Company Studied Name of company studied Beyond Meat, Inc. url of the company website https://www.beyondmeat.com/ Articles you read about each company (online or print) – you must list at least 5 citations (article title, author, publication, date or if the article is online, the URL). If you read more, list more. 1. Beyond Meat Has a Path to $1 Billion in Restaurant Sales., Al Root, Barron’s, online, https://www.barrons.com/articles/beyondmeat-valuation-restaurant-sales-wall-street-51576008247 2. Beyond Meat might not be the only plant-based burger McDonald’s uses if it launches in the U.S., Tonya Garcia, Market Watch, online, https://www.marketwatch.com/story/beyond-meat-might-not-be-theonly-plant-based-burger-mcdonalds-uses-if-it-launches-in-the-us2019-12-10 3. Beyond Meat (BYND) Stock Up 5% Due to an Unlikely Livestock Shortage, Gerelyn Terzo, CCN, online, https://www.ccn.com/beyond-meat-bynd-stock-up-5-due-to-anunlikely-livestock-shortage/ 4. Beyond Meat CEO Says Company Only Aligns With 'Marquee Players', Jayson Derrick, yahoo! Finance, online, https://finance.yahoo.com/news/beyond-meat-ceo-says-company195503942.html 5. Beyond Meat Could Be Set To Lay This Golden Egg After Successful KFC Test, Michael Larkin, Investor’s Business Daily, online, https://www.investors.com/news/beyond-meat-stock-firmlay-golden-egg-successful-kfc-test/ Company Demographics Headquarters location El Segundo, CA Number of employees 383 Key products & services Beyond Sausage, Beyond Beef, Beyond Beef Crumbles Gross revenue in most recent year available $87.9 million (2018) Governance & Leadership Chairman of the Board and CEO Chairman: Seth Goldman CEO: Ethan Brown Are there any interesting people on the company board of directors? If yes, who do you think is interesting and what kind of expertise do you think they are offering to the company? Dr. Van Lengerich joined General Mills, Inc. in 1994 and acted as the Chief Scientific Officer and Vice President for Technology Strategy until retirement in 2015. How is the company leadership described? Are they competent, admired, respected, etc.? The standards set for Beyond Meat are grounded in the importance of sound corporate governance. Mission, Vision, and Values Three adjectives that describe the company in the marketplace – why did you choose these three particular adjectives? Booming- Beyond Meat has been catching the attention of consumers in grocery stores as well as restaurants Spreading- Beyond Meat is widely spreading to various restaurant chains worldwide Exponential- The company’s stock share is growing at a rapid rate Describe the company’s culture Innovative in respects to introducing a new food product in the market that has growing appeal to consumers. Describe the company’s values To feed consumers a plant-based meat that is produced in a more humane way than animal-based meat From what you’ve read, does the company live its values? Yes, the company has a good grasp on the global issues it addresses. Competitive Position/SWOT Biggest internal strength – what makes this company easy to lead or manage? Biggest internal weakness – what makes this company difficult to lead or manage? Who are the company’s biggest competitors? Impossible Foods, Tyson Foods Biggest external opportunity – how is this business a strong competitor? What does it do well? It has partnered with global chains to introduce their product in various locations. Biggest external threat – what about the market or business landscape is making it difficult for this company to compete? Ethical Behavior Describe the company’s reputation Are there any scandals associated with the company Personal Assessment Would you like to work for this company? Why or why not?
