With appropriate examples, discuss 5 factors that need to be considered by the retailer during initial
screening of potential retail sites
i)
ii)
Traffic flow and accessibility
-traffic flow refers to the number of vehicles and people who visit the location.
-As a result, product exposure will be getting high, and the probability of the product
being sold will increase
-The ease with which patrons can enter and exit are referred to as accessibility.
-Traffic flow and store accessibility are both crucial.
-For example, parking areas and road patterns and condition