COLLEGE OF BUSINESS AND ECONOMICS DEPARTMENT OF BUSINESS MANAGEMENT BUSINESS PLAN FOR LAYERS POULTRY FARM By Tola Solomon Garbe EXECUTIVE SUMMARY This profile envisages the establishment of a farm for the rearing of poultry with raising capacity of 2000 heads of poultry per annum. Poultry eggs have become the most important sources of protein in the human diet by using it directly or after passing through food processing industries. The major inputs and auxiliary raw materials required are day old chickens, commercial formula feed, and high quality vaccines which have to be imported. The present unsatisfied demand for poultry eggs in Haro Sabu is estimated at higher number. Therefore; the layer poultry farm is established to satisfy this demand in Haro Sabu town. The total investment requirement is estimated at Birr 258,600 birr, and out of which Birr 181,020 birr (70%) is from commercial bank of Ethiopia in coordination with administration of small enterprises and 77,580 birr (30%) gained from the owner. The plant will create employment opportunities for 10 persons and the major income sources are eggs, manure, and culled birds. TABLE OF CONTENTS PAGES EXECUTIVE SUMMARY ................................................................................................ I TABLE OF CONTENTS ................................................................................................. I I LIST OF TABLES .......................................................................................................... IV 1. BUSINESS DESCRIPTION.......................................................................................... 1 1.1. Overview of the poultry industry ............................................................................ 1 1.2. Description of the farm ........................................................................................... 3 1.2.1. Mission ............................................................................................................. 3 1.2.2. Objective ........................................................................................................... 3 1.2.3. Vision ............................................................................................................... 3 1.2.4. Location: ........................................................................................................... 3 1.2.5. History of the business ........................................................................................ 4 1.2.6. SWOT Analysis of the sector ............................................................................... 4 1.3. Description of the farm products............................................................................. 6 1.4. The farm positioning and pricing strategy ............................................................... 6 2. MARKET DESCRIPTION ........................................................................................... 7 2.1. Customers .............................................................................................................. 7 2.2. Market size and trends ........................................................................................... 7 2.3. Competition............................................................................................................ 7 2.4. Estimated sales ....................................................................................................... 8 3. DEVELOPMENT AND PRODUCTION ....................................................................... 9 3.1. Development status................................................................................................. 9 3.2. Production process ................................................................................................. 9 3.2.1. Purchase of Day Old Chicks ................................................................................ 9 3.2.2. Brooding ......................................................................................................... 10 3.2.3. Feeding ........................................................................................................... 10 3.2.4. Housing........................................................................................................... 10 3.2.5. Feeders.............................................................................................................10 3.2.6. Lighting ........................................................................................................... 11 3.2.7. Drinkers ........................................................................................................... 11 3.2.8. Litter................................................................................................................ 11 3.2.9. Vaccination ....................................................................................................... 11 3.2.10. Fumigation & Spraying .................................................................................... 11 3.2.11. Culling .......................................................................................................... 12 3.2.12. Rearing and Laying Schedule ...........................................................................12 3.3. Cost of development ............................................................................................. 12 3.4. Labor requirement ............................................................................................... 12 3.5. Expense and capital requirement .......................................................................... 13 3.5.1. Operating expense ............................................................................................... 13 3.5.2. Capital requirements ............................................................................................ 14 3.5.3. Cost of goods ...................................................................................................... 14 4. MANAGEMENT........................................................................................................ 15 4.1. Management description............................................. Error! Bookmark not defined. 4.2. Ownership............................................................................................................ 15 4.3. Support services ................................................................................................... 15 4.4. Risks .................................................................................................................... 16 5. FINANCIAL DOCUMENTS ...................................................................................... 16 5.1. Cash flow statements ............................................................................................ 16 5.2. Balance sheet........................................................................................................ 17 5.3. Projected Income Statement ................................................................................. 18 5.4. Funding request and return .................................................................................. 18 6. Appendix .................................................................................................................... 19 1. BUSINESS DESCRIPTION 1.1. Overview of the poultry industry Layer farm business is an agro-based project. That means rising of egg laying birds for the purpose of commercial egg production. Layer chickens are such a special species of hens, which need to be raised from when they are one day old. They start laying eggs commercially from 1819 weeks of age. They remain laying eggs continuously till their 72-78 weeks of age. They can produce about one kg of eggs by consuming about 2.25 kg of food during their egg laying period. For the purpose of producing hybrid eggs layer, consider the various characteristics of cock and hen before breeding. There are various types of highly egg productive layer breeds available throughout the world. It become one of the most profitable business ventures due to easy availability of inputs, growing industry and demand for layers, suitability for all weather conditions, encouragement from the government especially for educated unemployed and the like. It cannot be gainsaid that, agriculture production alone can meet the demand of human population. In this context production through poultry sector has become centre stage as a means of alternative source of protein. This can be started in both rural and semi-urban areas. According to the current industry practice, poultry sheds area available on rent basis. Poultry farming require less area with high return than any other animal husbandry and agriculture activities. The agricultural sector plays a central role in the economic and social life of the nation and is a cornerstone of the economy. About 80-85 percent of the people are employed in agriculture, especially farming. The sector contributes about 40 percent of total GDP; livestock and their products account for about 20 percent of agricultural GDP. Smallholders, the backbone of the sector, cultivate 95 per cent of the cropped area and produce 90-95 percent of cereals, pulses and oilseeds. Poultry represents an important sub-sector in the Ethiopian agriculture. Poultry as industry is also of high economic value for the country. Poultry products including eggs and meat constitute a significant share in the gglobal food industry. Enkulal Fir-Fir or crumbled eggs with bread is commonly preferable for breakfast in various parts of Ethiopia. Poultry products are also known for having high nutritional value. In Ethiopia, poultry is an integrated part of the smallholder production systems and plays a significant role in poverty alleviation because of its source of foreign exchange and it can be an income earner for households for household farmers. Globally poultry is known to have a significant potential to generate income for households. Many developing and developed countries have integrated poultry in their economy. According to the United Nations estimation chicken population in world has reached sixteen billion. Poultry production has high socio-economic value and vital specially for those who are landless and who do not own cattle, sheep, or goats. In Ethiopia much of the eggs and chicken meat is produced by household farmers. The high increase in consumers’ demand for poultry products mainly in urban areas will have major implications on the prices of the products which obviously is important for those engaged in the sector. They were primarily raised for human food. The total poultry population at country level is estimated to be about 50.38 million. most of the poultry are chicks (38.91 percent), followed by laying hens (32.77 percent). Pullets are estimated to be about 4.86 million in the country. Cocks and cockerels are also estimated separately, and are 5.19 million and about 2.69 million, respectively. The others are non-laying hens that make up about 3 percent (1.53 million) of the total poultry population in the country. With regard to breed, 96.9 percent, 0 .54 percent and 2.56 percent of the total poultry were reported to be indigenous, hybrid and exotic, respectively. Poultry consumption is more common in urban than in rural areas and commonly high during holiday periods. The national poultry meat and eggs consumption is estimated, on an average to be 77,000 and 69,000 tons per annum respectively. In the mid 1990s, the per capita egg and poultry meat consumption in Ethiopia was estimated at 57 eggs and about 2.85 kg, respectively. 1.2. Description of the farm 1.2.1. Mission Visionaries’ poultry farm is going to be established to provide fresh and high quality eggs to the individual customers, hotels, restaurants and distributors found in and around Haro Sabu. 1.2.2. Objective It is expected that the layer farm will meet the following objectives To produce quality and quantity eggs to earn more profit. To get good competent position of Egg marketing for individuals, hotels, restaurants and different consumers. To give support services such as extension services for the surrounding communities. 1.2.3. Vision The visionary project envisages production of eggs. Based on the cash flow statement, the project will have a cash inflow of 476,250 birr in the 1st year of operation and cash out flow of 258.600 birr in the same year. Therefore, the project profit will be 217,650 birr; indicating the visionary poultry layer farm is profitable and my vision is at the 5th year the total debt to be returned and being one of the well known competitive layer poultry farm in the country. The plant is expected to create employment opportunities for about 10 persons at the beginning and it will extend to 20 persons at 6th year. 1.2.4. Location: Geographically Haro Sabu town is located at west region of the country. It is one of the towns located under kellem wallaga zone. Haro Sabu town is located at the distance around 550km far from Finfinne. It is most of the time comfortable; it could be categorized under WinaDega climate zone. There is a seasonality of rain fall in Haro Sabu with the maximum precipitation occurring from June to September. The rain occurs during summer and spring seasons. Summer is the main rain season which last from June to September. This geographical location is suitable for our layer poultry farm and it is going to be established in the town. 1.2.5. History of the business There are no adequate poultry farms (egg suppliers) in and around Haro Sabu town. There is an increasing demand for egg, which is why we are encouraged to establish layers poultry farm to fulfill this gap. 1.2.6. SWOT Analysis of the sector Strength: Favorable Government policy measures. Good network of animal health institutions. Poultry and poultry products constitutes an important component of human diet in most of the developing countries of the world. The consumption is also increasing at a rapid rate due to low fat content, easy availability & cost effectiveness. Two eggs provide 160 calories of energy constituting more than 20% of the daily requirement of proteins, Vit A, D & B12, Riboflabin, folic acid, Panthothenic acid, Phosphorus and Iodine along with fat. Poultry farming require less area with high and quick return than any other animal husbandry and agriculture activities. Ample professional knowledge of members on livestock production and health management. Commitment of the members to run the business as they are visionary groups. Similar economical and social status that enables the members to work and communicate easily. The potential for future specialization with quality service provision both at national and international level. Opportunity: Increasing demand of egg. Support and incentives from the government. Availability of infrastructures. Availability of cheap labor force. Availability of local materials used for making different equipments. Good progress of modern animal production system in the country. Low production costs. Domestic Consumption Chickens are fast growing animals. In the past, it used to take about four months to produce a two kilogram chicken. However, today a two-kilogram chicken can be produced in 42 days. Due to this fact, poultry farms can be profitable enterprises. Weakness: Price fluctuation. Highly capital intensive. Slow adoption of automation in production system. Lack of capital to invest in assets, equipment and inputs that would improve quality are the major challenges faced by the market value chain. Threat: Disease Short shelf life Price fluctuations in the market Lack of adequate land. Presence of long fasting days so that demand will decrease during these times. Prevalence of many tropical diseases. Livestock market structure Challenges with exports Product demand and consumer preferences. Inadequate finance, lack of technical and managerial skill, lack of efficient and modern equipment, and lack of proper infrastructural facilities among others. 1.3. Description of the farm products The main products of our farm are eggs which are important sources of high quality proteins, minerals and vitamins to balance the human diet, and meat of old aged hens. Another product like manure for pig farms is also going to be available. 1.4. The farm positioning and pricing strategy The eggs are going to be distributed either directly to the nearby individual customers or indirectly to the distributors. The envisaged farm, as a new entrant into the market, has to penetrate the market and create awareness and product loyalty first. Therefore, the objective of the pricing policy should be to gain a foothold in the market, get a sizable market share and attempt to sustain a reasonable profitability, which at the initial stage, could only be achieved through charging of lower prices that could influence users of the product. Accordingly, the price of one egg will be 8 birr in non fasting season and 7 birr in fasting season; the price of culled birds are 180 birr and 150 birr per bird for non fasting and fasting season respectively. 2. MARKET DESCRIPTION 2.1. Customers The primary customers will be local community, hotels, restaurants and institutions and egg distributors. There is high demand of egg in Haro Sabu and nearby cities like Chanka and demand of local community is high during holidays so that there will be more production during these times. There will be shops for distribution during holidays in the home city and nearby towns. Poultry by-products such as manure will be sold to local farmers to be used as fertilizer. 2.2. Market size and trends The product can be sold directly to bulk buyers. For individual buyers existing outlets such as super markets and specialized food items department stores can be used. Past Supply and Current Demand: Poultry products such as egg and poultry meat are the central diets of Ethiopian’s. “Doro Wet” which is prepared from poultry meat and eggs is one of the favorite dishes of the local population which is prepared especially, during religious festivals and holidays, virtually in every household in the country. Moreover, eggs as they are easy to prepare and digest, have good test and nutrient are becoming the favored breakfast items in urban areas like Finfinne. Accordingly, due to the traditional consumption habit and as the awareness of the population on the nutritional and other advantages of poultry products increases the market for the products is also expected to expand. Most of the chickens and egg that are supplied to the Haro Sabu town estimated to be 26 million, and 1.1 million, respectively. 2.3. Competition There is no small sized individual household layer poultry farms in the town and no medium sized farm in the town. In which thus are not such strong competitors in the market by taking the higher demand of the population into consideration. 2.4. Estimated sales Table 1: Estimated sales in birr Sales in birr 2nd year 1st year Prod 3rd year 1st quarter 2nd quarter 3rd quarter 0 2,000 birds*55 2000 birds*35 2000birds*141 2500birds*141 days*2birr days*2birr days*2birr days*2birr 2000birds*65d 2000birds*85d 2000birds*224 2500birds*224 ays*2.5birr ays*2.5birr days*2.5 birr days*2.5 birr 0 300birds*50bir 500birds*50bir 500birds*50bir ucts Eggs Dur ing fast ing Not 0 fast ing Cull Dur 0 ed ing birds fast r r r ing Not 0 0 fast 300birds*60bir 500birds*60bir 500birds*60bir r r r 30quntals*100 birr 90quintals*100 90quintals*100 birr birr ing Man 30quntals* ure 100birr 30quntals*100 birr 3. DEVELOPMENT AND PRODUCTION 3.1. Development status The visionary project is on the progress of establishing the layer poultry farm, since we are the beginner we are going to request working capital and we also on saving our equity. 3.2. Production process The production cycle for the envisaged poultry farm starts with day old chicken. Chicken production is typically carried out at so-called complexes. Each complex contains a feed mill, a hatchery, a processing plant, and chicken farms where the chicks are raised, usually in a 30-40 mi (48.3-64.4 km) radius from the processing plant. But the envisaged farm starts from the day old chicken from the hatchery and grows for production of eggs. The chicks live in large houses which hold as many as 2,000 birds. These grow-out houses are kept at about 27.4°C through heating and ventilation controls. The floor of the house is covered with a dry bedding material such as wood shavings, rice hulls, or peanut shells. The birds are fed a diet of chicken feed, which is typically 70% corn, 20% soy, and 10% other ingredients such as vitamins and minerals. Sick chickens are treated with antibiotics or other medications. The chickens are usually watered through nipple drinkers, so that they don't spill and wet their bedding. A significant waste produced in chicken farming is the feces of the birds. So these feces have to be collected and used for fertilizer or biogas generation for energy source. By doing so the environmental effect will be controlled. The overall processes of production are indicated as follows: 3.2.1. Purchase of Day Old Chicks The chicks should be of uniform size, active, alert and bright eyed. The shank or leg covering (skin) of healthy chicks should appear bright and shiny. Improved and high yielding chicks should be purchased from reputed farms. 3.2.2. Brooding Proper brooding temperature is required to keep the chicks in comfort during rearing period when they are sensitive to cold and need some artificial heat source to maintain their normal temperature. Charcoal or sawdust is burnt for supplying heat at the stage of brooding in the poultry farm. 3.2.3. Feeding The requirement of feed during laying depends on the rate of egg production and the body weight of layer birds. The birds may need more feed in winter and less feed in summer. During summer months the flock is under severe stress then it is suggested to temporarily change the ration to a higher level of protein content. The actual feed consumption may be influenced by several factors as follows: > Body weight of the bird. > Rate of egg production. > Season and weather condition. > Health and physical condition of the bird. > Feed quality and nutrient contents such as protein contents, caloric value of feed etc. Generally the feed intake increases with an increase in egg production. 3.2.4. Housing The poultry house should be well ventilated, reasonably warm in winter and cool in summer. The poultry house should be cheap, durable, comfortable and safe. Each bird should be provided a floor space of about 2 sq. ft. 3.2.5. Feeders It is essential to provide adequate feeder space. Ideally, two pan type feeders are sufficient for 20 birds. Therefore, for 2,000 birds, 100 feeders are enough. 3.2.6. Lighting Light affects growth and reproduction of poultry birds by different physiological actions. The duration of the light period should not be decreased during laying period. Adequate lighting boosts up egg production by 5 to 10 percent. Lighting encourages the birds to eat more feed, more of which will lead to better growth and more eggs production. Irregular lighting results in drop in egg production. 3.2.7. Drinkers Proper drinking space should be provided to birds. It is necessary to provide extra water during summer and extremely hot weather. Generally, one large drinker is sufficient for 20 birds. 3.2.8. Litter Litter is spread on the floor to prevent the direct contact of birds with the floor. Straw, rice husk and sawdust are generally used for making the litter. It should be dry and free of moulds. Moldy material should be removed and refilled with fresh materials. Extensively wet and dusty litter should also not be used. Using new litter for each flock is good for raising disease-free layer. 3.2.9. Vaccination Vaccination can be applied to chicks through injections. The medicine can also be mixed in the water and also through eye. Vaccination is provided to the birds once in the rearing period and once in the laying period. 3.2.10. Fumigation & Spraying It is essential to disinfect all equipment and walls of the layer house. The rooms should be white washed and sprayed before the arrival of birds. Disinfectant solution can be prepared with Phenol, Potassium Permanganate, Carbolic Acid and Formalin. A solution of Sodium Hydroxide/Caustic Soda with warm water can also be used to clean the house. To sanitize the layer farm from germs and insects, it is fumigated with Formaldehyde Gas, which is produced by putting Formalin on Potassium Permanganate. The rooms should be sealed for 30 minutes after the fumigation so that the gas infiltrates in every corner of the room. 3.2.11. Culling Culling is the process of selection and rejection of unproductive and poor producer birds from the flock. Culling is a very important system for running layer farm profitably. Poor layer should be culled to minimize the cost of production. The birds that have laid well for short period but have stopped laying for one reason or another should be culled out. 3.2.12. Rearing and Laying Schedule The cycle of one flock of layer farm is divided into two distinct phases, the rearing phase and the laying phase. During the rearing phase of 4.5 months, the birds consume feed and are nonproductive. After the rearing phase is over, the birds start eggs and remain productive for the next 7.5 months. So, the revenues and costs occur in the form of cycles. 3.3. Cost of development Table 2: Total Project Cost Project Costs In birr Machinery & equipment 35,000 Total Fixed Costs 35,000 Raw material inventory 28,000 Total Working Capital 157,500 Total Project Cost 258,600 3.4. Labor requirement The total manpower required is 10 persons. Details of manpower and annual estimated labor cost including the benefits are given in Table 3. The total annual manpower cost is estimated at Birr 126,600. Table 3.Manpower requirement and estimated labor cost Sr. Description No. of Salary, Birr Persons No. Monthly Annual 1 Manager 1 10000 120000 2 Secretary 1 3000 6000 3 Production 1 7500 900000 supervisor 4 Laborer 3 3000 36000 5 Accountant 1 60000 72000 6 Cleaner 1 2000 24000 7 Cashier 1 4000 48000 8 Security guard 1 2500 30000 Total 10 126,600 3.5. Expense and capital requirement 3.5.1. Operating expense Table 4: Operating expense Cost of Production In birr Cost of chicks 100,000 Feed cost 12,000 Salary 126,600 Insurance expenses 9,000 Marketing & Misc. expenses 8,000 Total 258,600 3.5.2. Capital requirements Table 5: Financial Plan Initial Financing Birr in actual Debt 70% 178,920 Equity 30% 76,680 Total 100% 258,600 Note: The debt will be taken from Commercial Bank of Ethiopia with correlation to administration of small enterprises and covers 70% of our total budget and other 30% of the budget is from owner. 3.5.3. Cost of goods Various types of farm equipment are needed for feeding, drinking and handling the birds. List of the required farm equipment is given in Table 6-1: Table 6: Farm Equipment Farm Equipment Unit Unit Cost Total Cost Brooders 5 320 1,600 Drinkers (Small) 40 60 2,400 Drinkers (Large) 60 180 10,800 Feeders 100 125 12,500 Shifting Box 5 1700 8,500 Total 210 35,000 4. MANAGEMENT The manager and other most personnel of the farm are from the group members and the responsibility of each person is described in the following table: Table 7: Management description 4.2. Ownership The layer poultry farm is going to be built as private enterprise by Assefa Adane for the production and marketing of eggs to earn profit. 4.3. Support services Commercial bank of Ethiopia with small business administration by providing capital as a loan and I have also an insurance advisor, who is responsible for his task and is experienced, are some of supporters for the farm. 4.4. Risks The layer poultry farm may face the following risk factors: > Poultry diseases like infectious bursal disease(IBD), Newcastle disease and etc. > Financial problems > Competitors > Shortage of commercially prepared poultry feeds, and other inputs > Ectoparasites of chicken > Environmental effects like flood, sun burn 5. FINANCIAL DOCUMENTS 5.1. Cash flow statements Table 8: Cash inflow Item Year s Egg s Year 2 1 Quar Quarter 2 Quart ter 1 er 3 Jan Feb Mar Apr May June July 1400*3 1800*30 1900 2000 2000* 2000 2000 2000*3 1.800* 0*2birr *2birr=1 28*2 *30* 30*2. *30* *30* 30*2.5) 2.5 5 2 2.5 =84,00 0 08,000 =106,40 0 Aug 0*2 birr Man 30 ure *100 7.5*10 7.5*100 7.5*100 7.5* 7.5*1 7.5* 7.5* 7.5*10 90*100 birr 0 100 Cull 00 100 70*60 75*5 75*6 65*60 ed 100 0 0 0 200*70 bird s Tota 3,00 l 84,750 108,750 107,150 0 150, 154,9 123, 155, 124,65 154,00 750 50 750 200 0 0 Table 9: Cash out flow Item Cost (per year) Feed 28,000 Chick replacement 6,500 Salary 126,500 Insurance 12,000 Marketing and advertisement 10,000 Debt return 36,204(monthly) Interest 5% until 5th year(27,153) Total 214,437 5.2. Balance sheet Table 10: Balance sheet Projected balance sheet Year 1 Year 2 Year 3 Year 4 Year 5 Cash 215,500 215,500 215,500 220,000 227,000 Stocks and Inventory 152,093 187,176 182,874 176,067 216,680 Gross Fixed Assets 32,000 32,000 32,000 32,000 32,000 Accumulated depreciation 3,600 7,200 10,800 14,400 18,000 Total Assets 564,793 606,076 627,869 611,867 601,197 Current Liabilities 113,300 107,635 102,223 97,112 92,256 Total 113,300 107,635 102,223 97,112 92,256 Equity 113,300 Total 113,300 Note: since the visionaries layer poultry farm is going to be established by equity to debt ratio of 30% to 70% and the amount of equity is paid up in the first year. 5.3. Projected Income Statement The project mainly gains its money from selling of eggs, culled birds and collected manure. By considering the whole products to be sold in the market, the project will have a cash inflow of 476,250 birr in the 1st year of operation and cash out flow of 258,600 birr in the same year. Therefore, the project profit will be 217,650 birr; indicating the layer poultry farm is profitable. 5.4. Funding request and return The debt, that was taken from the bank in 5% interest as a loan will be paid up in 5 consecutive years of operation. The breakdown of the money return will be as follows: Table 11 Funding request and return Amount Payback years 1st 2nd 3rd 4th 5th 6th Principal 181,020 144816 108612 72,408 36,204 0 Interest 5% 5% 5% 5% 5% 0 Debt return 36,204 36,204 36,204 36,204 36204 0 Total 45255 43444.8 41634.6 39824.4 38014.2 0 Debt return for each year of payback = total debt (181,020)/number of payback years (5) SUMMARY This profile envisages the establishment of a farm for the rearing of poultry with raising capacity of 2000 heads of poultry per annum. Poultry eggs have become the most important sources of protein in the human diet by using it directly or after passing through food processing industries. The major inputs and auxiliary raw materials required are day old chickens, commercial formula feed, and high quality vaccines which have to be imported. The present unsatisfied demand for poultry eggs in Gondar is estimated at higher number. Therefore; the layer poultry farm is established to satisfy this demandin Gondar town kebele 18 at genfokuch. The total investment requirement is estimated at Birr 258,600 birr, and out of which Birr 181,020 birr (70%) is from commercial bank of Ethiopia in coordination with administration of small enterprises and 77,580 birr (30%) gained from the owner. The plant will create employment opportunities for 10 persons and the major income sources are eggs, manure, and culled birds. References 1.project planning and management assignment handout 2.www.google.com/project writting