Local and Global
Communication in
Multicultural
Settings
Filipino words which have made it to the
Oxford English Dictionary (from abs-cbn.news):
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Advanced
Aggrupation
Bahala na
Balikbayan
Batchmate
Carnap
Carnapper
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Comfort room
Dirty kitchen
Gimmick
High blood
Kikay
Mabuhay
Mani-pedi
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Presidentiable
Pulutan
Salvage
Sari- sari store
Tabo
yaya
Filipino words which have made it to the
Oxford English Dictionary (from abs-cbn.news):
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Baon
Barangay
Barkada
Barong
barong tagalog
baro’t saya
Buko
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Despedida
Estafa
go down
halo-halo
KKB (kanyakanyang bayad)
Kuya
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pan de sal
Pasalubong
Sinigang
Suki
utang na loob
Our goals :
1.
Use terms which are gender sensitive
and politically correct
2. Promote sensitivity in communication
through a poster- slogan
Intercultural
Communication
Intercultural communication
is a form of communication
that shares information
across different cultures and
social groups.
Communicating
Sensitively
Determine the
jobs depicted
in the given
pictures
Acceptable answers:
1. Flight attendant
2. Postal carrier/ letter carrier
3. Police officer
Source: UNESCO (2017)
Gender Sensitivity
in Communication is crucial to
building better relationships!
Use of Gender- Inclusive Language
Women and
men are
equal.
Equality is
achieved through
overall gender
balance and
parallel word
choices
In communication,
we eliminate terms
that stereotype,
exclude or demean
women.
Generics are nouns and pronouns intended
to be used for both women and men.
Avoid: men
Avoid: forefather
Do use: persons,
Do use: predecessor;
individuals, people ascendant
2 . Man- compounds
Avoid using the word “man” which occurs in
compounds as a prefix or as a suffix.
Avoid: manmade
Do use: handmade,
artificial, synthetic,
manufactured
Avoid: manpower
Do use: human resources,
labor force, personnel
3 . Occupational
titles
Avoid using occupational terms or job titles which
often convey assumed gender or class norms.
Avoid: chairman
Do use: chair, head,
chairperson, convener
Avoid: salesman
Do use: sales clerk, sales
representative, salesperson
4 . Stereotypes
- are generalized and fixed images of people belonging
to a particular group formed by isolating or
exaggerating certain features, or by oversimplifying
and underestimate individuals’ distinct identities.
Don’t use the terms
“girls” , “gals”, “ladies”
to adult women
Don’t say “lady
receptionist”, “woman
director”, “woman
driver”
5. Symmetric Language
Use symmetric or parallel language when
referring to different sexes at the same time
To avoid:
To use:
men and ladies
men and women, or women and men
man and wife
husband and wife, or wife and husband
Dr. Jim Taylor and his assistant Mary
Dr. Jim Taylor and his assistant Ms. Mary
Jones
Mr. Smith and Jane
Mr. Smith and Ms. Elliott
Always remember that being gender
inclusive in communication paves way to being
an effective and successful Augustinian
communicators!
Suggest a non- sexist term:
Sportsman
Answer: Athlete; sports enthusiasts
Tradesman
Answer: Tradesperson; trader
Spokesman
Answer: Spokesperson; speaker
Suggest a non- sexist term:
Lady- like
Answer: well- mannered (suggestion only)
Conference delegates and their wives
Answer: Conference delegates and their spouses/ partners
Primitive man
Answer: early peoples; primitive humans
Suggest a non- sexist term:
Brotherhood of man
Answer: humanity; global community
Housewife
Answer: homemaker
Mr. Tan and Annie
Answer: Mr. Tan and Mrs. (SN of Annie)
Suggest a non- sexist term:
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The class mayor is responsible for
facilitating the needs of his class.
Class mayors are responsible for
facilitating the needs of their
classes.
Suggest a non- sexist term:
A student must give his best in
his studies.
Students must give their best
in their studies.
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Political Correctness
Political correctness is used
to describe language policies or
measures that are intended to
avoid offense or disadvantage to
members of particular groups in
society.
To Avoid
To Use
cheating
academic honesty
ugly
aesthetically challenged
drug addict
drug dependent
broken home
dysfunctional family
old
elderly/ senior
poor
economically marginalized
Suggest a better term:
Blind
Answer: Visually Impaired
Short (height)
Answer: vertically challenged
Juvenile delinquents
Answer: children at risk
Suggest a better term:
Deaf
Answer: partial hearing/ hearing impaired
Dumb (can’t speak)
Answer: mute
Quiz 3
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Q3 by pair
Make a poster slogan showing your advocacy about
the promotion of gender inclusivity and politically
correct terms in communication.
Criteria:
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Content (appropriate message)- 10 pts.
Originality of the message & output- 5 pts.
Creativity- 5 pts.
Mechanics- 5 pts.
Total- 25 pts.
SW 3
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Individual
Suggest five (5) non- sexist to sexist
terms and five (5) politically correct
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terms
Make sure the examples were not yet
given during the class
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