Rapid concept
development &
By: Harshit Rana
What is design thinking?
Design thinking refers to the set of cognitive,
strategic and practical procedures used by
designers in the process of designing, and to
the body of knowledge that has been
developed about how people reason when
engaging with design problems.
TABLE OF CONTENTS
01.
INtroduction
02.
features
03.
conclusion
introduction
What are these about?
CONCEPTS ABOUT DESIGN THINKING
RAPID CONCEPT
ASSUMPTION
TESTING
DEVELOPEMENT
Identifying
Assists usassumptions
in generatingunderlying
hypotheses
the
attractiveness
about potential
of a new
newbusiness
businessidea
and using
opportunities
availablebydata
pushing
to assess
out the
likelihood
obvious ideas
that these
and discussing
assumptions
them
will
turnthoroughly.
out to be true.
c
Features
Detailed assessment of
these ideas
IDEATE
RaPID CONCEPT DEVELOPEMENT
Create one or more highlevel designs so they can
be discussed and
adjusted before
progressing to 30%
design.
DEVELOP
Process of creating multiple
iterations of concepts for
review tends to highlight
stakeholders’ priorities that
weren’t brought up in the
initial list of project criteria.
brainstorm
In case of various
stakeholders, it puts the focus
on progressing the
underlying design to a point
that everyone’s needs are met
IMPLEMENT
There are a limited number of
“right” ways to do things, and
part of job is to figure out the
client’s goals for the project
Assumption testing
analyze
examine
validate
bolster
Focuses on identifying
assumptions about a
new business idea and
using available data to
assess the whether they
will turn out to be true.
These assumptions
are then tested
through thought
experiment, followed
by field experiment.
Once the assumptions
are filtered, identify
the data that provides
conclusive evidence to
prove them.
Examine the ideas
further, paying special
attention to the ideas
that could prove it
wrong.
conclusion
Design isn’t just about making things
beautiful; it’s also about making
things work beautifully.
—roger martin
THANKS!