Uploaded by Catherine Romano

6 - Environment and Market (EM)

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July 11, 2016
7:45 – 09:15 AM
Grade 11_ICT1-SAPPHIRE
Computer System Servicing
Duration: 2 hours
I.
OBJECTIVES
At the end of the lesson the students are expected to:
1. Identify what is of “value” to the customer,
2. Identify the customer to sell to,
3. Explain what makes a product unique and competitive,
4. Apply creativity and innovative techniques to develop marketable product
5. Employing a unique selling proposition (USP) to the product and or
service.
II.
SUBJECT MATTER
Lesson:
Environment and Market (EM)
Reference: Information and Communications Technology (ICT) – Computer
Hardware Servicing (CHS)
Product Development https://www.youtube.com/watch?v=w2m5eU8XDVI
Materials:
Learners Material, Presentation Equipment
III.
PROCEDURE
Motivation
 Video Clip: Product Design and Development Process
A. Activity
 Divide the students into 2 groups
 Show example of product for each group
 After introducing the item, the student/teacher passes the item around the
group and explains why they believe it will succeed or fail.
 Let the students provide their ideas/opinions about the product. Allow them
to write their answers in a ¼ sheet of paper.
 Group leaders will explain their answers.
B. Analysis
When the product or service idea is identified, the customer should share their
input as to:
1. How they would use the product?
2. What do they expect from it?
3. What problem will this help them to solve?
4. Would they be willing to purchase it?
5. What value would they put on it?
1
C. Abstraction
Strengths, Weaknesses, Opportunities and Threats (SWOT) Analysis.
SWOT Analysis is a managerial tool used to assess the environment. It is used
to gather important information which is then used in strategic planning.
Strengths and weaknesses are internal in an organization. They relate to
resources owned by an organization that you have control over and also the
extent of its marketing.
Opportunities and threats exist in the external environment. Opportunities relate
to the market, new technologies, and the external factors such as government
policies, climate, and trends. Threats replace what the competitors are doing. It
also includes legal and other constraints.
D. Assessment
Create acceptable Guidelines/Policies for all users of Technology.
Prepared by: LEO LOVEN D. LUMACANG
SHS T-II
Checked by:
PERLITA A. PANG-AN
HT-I
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