July 11, 2016 7:45 – 09:15 AM Grade 11_ICT1-SAPPHIRE Computer System Servicing Duration: 2 hours I. OBJECTIVES At the end of the lesson the students are expected to: 1. Identify what is of “value” to the customer, 2. Identify the customer to sell to, 3. Explain what makes a product unique and competitive, 4. Apply creativity and innovative techniques to develop marketable product 5. Employing a unique selling proposition (USP) to the product and or service. II. SUBJECT MATTER Lesson: Environment and Market (EM) Reference: Information and Communications Technology (ICT) – Computer Hardware Servicing (CHS) Product Development https://www.youtube.com/watch?v=w2m5eU8XDVI Materials: Learners Material, Presentation Equipment III. PROCEDURE Motivation Video Clip: Product Design and Development Process A. Activity Divide the students into 2 groups Show example of product for each group After introducing the item, the student/teacher passes the item around the group and explains why they believe it will succeed or fail. Let the students provide their ideas/opinions about the product. Allow them to write their answers in a ¼ sheet of paper. Group leaders will explain their answers. B. Analysis When the product or service idea is identified, the customer should share their input as to: 1. How they would use the product? 2. What do they expect from it? 3. What problem will this help them to solve? 4. Would they be willing to purchase it? 5. What value would they put on it? 1 C. Abstraction Strengths, Weaknesses, Opportunities and Threats (SWOT) Analysis. SWOT Analysis is a managerial tool used to assess the environment. It is used to gather important information which is then used in strategic planning. Strengths and weaknesses are internal in an organization. They relate to resources owned by an organization that you have control over and also the extent of its marketing. Opportunities and threats exist in the external environment. Opportunities relate to the market, new technologies, and the external factors such as government policies, climate, and trends. Threats replace what the competitors are doing. It also includes legal and other constraints. D. Assessment Create acceptable Guidelines/Policies for all users of Technology. Prepared by: LEO LOVEN D. LUMACANG SHS T-II Checked by: PERLITA A. PANG-AN HT-I 2