Analytical Report Assignment 10%
Analytical Report (30 marks)
Over the past three decades, Wheels on Fire has carved its niche as a leading luxury car
manufacturer in the world. On an impressive mode, Wheels on Fire has expanded to 150 branches
in 37 countries around the globe. However, lately the company is seeing a gradual decrease in
purchase of these luxury cars by potential car dealers and suffered a massive loss in profits worth
USD235million. On the other hand, 11 Wheels on Fire branches were forced to close down.
Therefore, the Marketing Department has conducted a survey among 550 customers to explore the
causes of this decrease in profit.
Items
1. Promotions
2. Customer service
3. The quality of luxury cars
4. Price
5. Customer satisfaction
6. The range of luxury cars
Good
15%
40%
10%
20%
15%
10%
Satisfactory
30%
50%
20%
10%
20%
30%
Poor
55%
10%
70%
70%
65%
60%
TASK:
As the Business Development Manager of Wheels On Fire, you have been asked to analyze this
matter using the data above and submit an analytical report to the General Manager, Mr. James
Parker Smith. In the report, you are to inform the General Manager of your findings, conclusions
and include some recommendations to increase profit. The report should be about 300 words. You
are required to add any relevant details to support your report.