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How Impactful Is Cinema Advertising in India

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How Impactful
Is Cinema
Advertising in
India?
Cinema is one of the major crowd attractions in India, hence getting preferred by most
brands and organizations. With the reopening of cinemas after the pandemic, many
businesses and brands in India are integrating cinema advertising into their marketing
strategy to further elevate their brand. Cinema advertising is known as a great way to put
your brand in front of captive and targeted audiences. Furthermore, this is known as a
powerful form of advertising because cinema commercials have a higher memory retention
rate as compared to traditional TV advertising. Cinema advertising is also witnessing higher
growth year-on-year, which is about 13%. If you are looking for cinema advertising in India
for your brand, then get in touch with Khushi Ambient Media Solution. We provide the
most complete on-screen advertising strategy, branding, activation, and innovations to
help you achieve your goals.
On-screen advertising
Digital commercials or statistics slides that you see before the
movie starts in the theatre are known as on-screen advertising.
This is a cost-effective way to hit a larger captive and targeted
demographic audience. This is also the best way to convey your
message and brand effectiveness to a focused and relaxed
audience. You also have the leverage to change your brand
message as per your convenience and seasonal requirements.
Khushi Ambient Media Solution offers on-screen slides and onscreen ad films to its clients, which helps brands get connected
with a large pool of customers. Furthermore; on-screen
advertising allows the creators to take plot risks and take a
more narrative approach, which is not possible with
conventional television ad spots. If you are looking for cinema
advertising agencies, Khushi Ambient Media Solution is here
for you. It is also said that audiences remember cinema ads for
a longer time span.
Also Read
A Complete Guide to Cinema Advertising
Off-screen advertising
Your brand can be made noticeable at various strategic places within the multiplexes, malls, and cinema halls. This
is a wonderful technique to display the products and services at the box office, standees, sign ages, screen entry
arch, seats, popcorn counters, lobby, and so on. You can also use available off-screen spaces such as flyers,
interactive zones, pamphlets, and façade hoardings. If all these spaces are used perfectly, then it can be impactful
for the brand and can help in enhancing the overall brand image and brand value of the company. Off-screen ad
films aid in the promotion of businesses by displaying on-screen advertisements that highlight them with largerthan-life displays. Furthermore, it helps in creating a strong visual impact on the product and grabbing the
audience’s attention. We have firmly established ourselves in 2700+ multiplex screens across India. You can
choose us for your brand’s cinema advertising.
Also Read
Know the Unique Power of Cinema Advertising India
Why is cinema good for advertising?
❖ Cinema advertising gives a “larger than life” impact to the message
delivered to the audience.
❖ The audience can’t switch, skip, or mute the ads, hence they are bound
to watch the entire ad.
❖ When compared to traditional media marketing, you can be assured of a
longer attention span.
❖ It is appropriate for both small and large-scale geographical locations.
❖ Contributed to developing a good ecosystem.
How To Reach Khushi Advertising?
Address
12th Block, 4th Floor ,
Magnet Corporate Park,
Opp. Grand Cambay, Nr. Sola Bridge,
Thaltej, Ahmedabad-380054
inquiry@khushiadvertising.com
+91 9320348884
Thank You
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