Types of Media
(Print, Broadcast, New Media)
Definition of
Terms
Broadcast
Media
Refer to media such as radio
and television that reach
target audiences using
airwaves as the transmission
medium.
Print Media
Consist of paper and ink,
reproduced in a printing
process that is traditionally
mechanical.
Media
Convergence
Refers to the ability to
transform different kinds
media into digital code, which
is then accessible by a range
of devices, from the personal
computer to the mobile
phone, thus creating a digital
communication environment.
New Media
Refers to content
organized and distributed
on digital platforms.
Traditional
Media
Refers to the traditional
means of communication and
expression that have existed
since before the advent of the
Internet.
Pre- Test
Let us check what you
initially know.
 Identify the type of media in each
Instruction.
number. Write “P” for print
media,
 “B” for broadcast media, and “N”
for new media.
Philippine Daily Inquirer
newspaper
24 oras news program
uploaded on YouTube
Media and Information
Literacy textbook
M.O.R radio
Tala by Sarah G. in Spotify
Singing shows streaming
in Facebook live
Oral Communication
textbook
UAAP Volleyball League
in iWant app
DZMM Teleradyo patrol
Ibong Adarna book
TYPES OF
MEDIA
Accessing information
becomes very much
convenient in today’s time
due to information sources
that surround us.
Information sources refer
to various means by
which information is
recorded for use by an
individual and
organization.
The commonly known
types of media are print,
broadcast and new media.
is consist of paper and
Print media
ink, reproduced in a
printing process that is
traditionally mechanical.
It took about 150 years
Newspapers
from the invention of
printing press in the
middle of 15th century
that the world witnessed
first regular publication
which could be defined as
a newspaper
A magazine is a
Magazine
periodical publication
containing a variety of
articles, generally
financed by advertising,
purchased by readers, or
both.
Magazines are typically
published weekly,
biweekly, monthly,
bimonthly or quarterly,
with a date on the cover
that is later than the date
it is actually published.
They are often printed in
colour on coated
paper,and are bound with
a soft cover.
Types of magazines:
 Art magazines
 Business magazines
 Computer magazines
 Health and fitness magazines
 History magazines
 Humor magazines
 Inspirational magazines
 Men's magazines
 Women's magazines
 Luxury magazines
 News magazines
 Online magazines
 Pulp magazines
 Pornographic magazines
 Regional magazines
 Satirical magazines
 Teen magazines
 Consumer magazines
All magazines have some
elements in common,
even if they are a listings
magazine or a simple
advertising vehicle.
 The main features of content
in magazines mainly consist
of the cover page features,
reviews, problem pages,
interviews, advertisements,
competitions and some form
of gossip.
Other common elements
are; advice columns,
campaigns, do it yourself
features, in our next
issues, makeovers,
letters' page,opinion
columns, and contents
pages.
 The main features of
presentation of magazines
are the cover pages, the
layout and the design
photographs and
illustrations use of colour, an
insight of the actual
magazine and visual
narrative.
is a collection of paper,
book
parchment or other
material with a piece of
text written on them,
bound together along one
edge, usually within
covers.
A book is also a literary
Book
work or a main division of
such a work Books
became part of the mass
media after the printing
process was invented.
media refer to media
Broadcast
such as radio and
television that reach
target audiences using
airwaves as the
transmission medium.
 The principal source of
Television
information and
entertainment for people
exposed to mass media. It is
believed to be the most
authoritative, influential,
exciting medium for
reaching very large
audience.
 It combines visual images,
sound, motion and colour to
achieve viewer’s empathy. It
allows development of
creative and imaginative ad
messages in a unique way.
It is considered intrusive
in nature as the audience
have no control over the
nature and pace of
advertisement.
 Is a premier mass medium
Radio
for users and advertisers. It
has a wide spread reach and
delivers the ad message to a
large number of people
across the length and
breadth of a country.
 It is one of the personal
medium and offers
selectivity, cost efficiency
and flexibility advantages
over other media.
Efficiency of radio ad
depends upon the
precision of script,
accompanying sounds
and level of distortion.
are content-organized
New media
and distributed in digital
platforms (e.g. Social
media).
Another concept that
arises with accessing
information is the
transformation of various
media into a digital code
known as media
convergence.
Cinema is a popular
Cinema and
Video
advertising
source of entertainment
comprising of audience
from all classes and socio
- economic groups of
society.
 Films are watched by a
significant number of people
everyday. It involves use of
cinema halls and video tapes
to deliver the ad message.
Similar to TV, it also
combines sight, sound,
colour and movement to
deliver a creative
message.
 A worldwide medium that
Internet
provides means of
exchanging information
through a series of
interconnected computers.
 It is a rapidly growing
medium which offers
limitless advertising
opportunities.
 It involves use of world wide
web to showcase a website or
e-commerce portal to the
world.
 is the co-existence of
Media
convergence
traditional and new media
allowing media content to
flow across various
platforms creating a digital
communication
environment.
ACTIVITY
THANK YOU!!